Efficiency Improvements (CONT’D FROM PAGE 12)
UNFOLD THE POWER OF CONNECTION WITH THE
Anytime I make a decision, consider additional person- nel, support a change in philosophy, or get behind a new initiative I ask myself a simple question (safety projects ex- cluded). Does this directly lower the cost of doing business or help increase sales? If the answer to that question is no, I don’t eliminate it from consideration, but there needs to be a good secondary reason for making that decision and it will likely not be prioritized. An example – you may want to hire additional HR to support hiring. A net addition to HR doesn’t reduce costs and I’ve not known HR to ever sell anything. The answer to my simple question, “does this lower cost or increase sales” is no, but there could be a perfectly good reason to make that hire, like Sales Recruitment. I’ll steer the ship back toward the main topic and wrap it up. If this takes longer than five minutes to read, no one will read it (I wouldn’t blame you). Anyways, efficiency savings! They are important, but secondarily important. Important in the sense that you want to have high standards and may realize small savings, but for most of us, it isn’t a homerun, buy-a-new-boat type of savings. It is there and it is fine, but I would go after many other things before efficiency gains. Sell product and reduce raw material cost. Priorities one and two forever and always when talking profit. Trent Halasek is a Sales Manager at Akers Packaging Ser- vice Group.
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December 4, 2023
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