Function & Form
We care as much as you do that your site is beautiful and a great representation of your brand. We care just as passionately about function too. In fact the list of things that the visitor can do is the first thing that we will work with you to develop.
This “specification” as we call it, is the cornerstone of a successful project. This defines the pages that will be in the site, the functions that the visitor can perform on any of those pages, the customer journey, what the end points of each journey are, so that something positive happens for your business.
When we know exactly what the site will contain we can then turn to the design and create visual layouts that enable easy navigation of all the key touches that were envisioned in the specification, on all sizes of device.
Form always follows Function in this way to make sure that we prepare designs that work.
SEO
Every site that we build uses “best practice” site design, content architecture and methods to ensure that every piece of content that you want to get a search engine ranking can be found and indexed. This includes:-
Optimisation of Page Titles
Optimisation of Meta Data / Descriptions /H1, H2, H3 Tags Alt Tag (image naming and description) & hyperlink optimisation 301 redirects to make sure all traffic from your old site is correctly transferred to your new site Canonical domain management so you can use multiple domains correctly robots.txt creation to make sure the spiders know how to index the site content 404 error pages so that there are no dead ends which spiders dislike Google friendly site maps in their preferred XML format SEO should never be considered as a one-time event and even though we do an excellent job at the time of build and launch this is day one of the lifetime of the site and the competitive environment changes regularly. We recommend the services of our SEO partners Vertical Leap to work with you on an ongoing basis. Dozens of our clients have enjoyed success with the services provided by Vertical Leap. Their content supply systems are integrated into our database systems to speed up and simplify content provision and changes. We are also very happy to cooperate and work with your own personally preferred SEO partners as we understand that quite often local relationships already exist and we make the sites that we build available to them to work on either with the CMS or via FTP at their preference.
7
© Not for Distribution
Made with FlippingBook Online newsletter