helps ensure only serious and qualified buyers are interacting with your property. Control access and information: Many platforms allow you to control who can access details about your property and schedule showings. This helps prevent unauthorized entry and protects sensitive information. Virtual tours and 3D scans: Offer virtual tours and 3D scans of your property. This allows potential buyers to explore the space remotely and reduces the need for physical showings, minimizing potential risks. Value retention: Competitive pricing: Analyze market data and use the platform’s analytics tools to set a competitive asking price. This ensures you attract serious buyers while maximizing your potential return. Professional photos and descriptions: Invest in high- quality and compelling descriptions showcasing your property’s best features. This helps your listing stand out and attract more interest. Negotiate Online: Some platforms offer features like online offers and counteroffers. This allows you
to negotiate with potential buyers efficiently and transparently, potentially securing a better deal.” Vatsal from Houzeo What crucial tips should I consider to protect my property from fraud? “Most homeowners don’t think about having their homes stolen. After all, it’s attached to the ground and hard to move. An alarming trend we’ve seen in recent years is fraud perpetrated against a property owner in the form of theft of title, which, in extreme circumstances, can result in the transfer of legal ownership. Title theft can occur when someone is able to steal your personal information and then access accounts and services in an effort to impersonate you. Alternatively, they can glean enough information to create a fake deed and have it recorded against your property. While not completely preventable, the good news is that there are several things you can do to avoid this type of fraud, including to make sure your home internet is secured (and you change your password often), retrieve
30 SPOTLIGHT ON BUSINESS MAGAZINE • VOL 24 ISSUE 2
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