“We believe that there's a level of responsibility that comes with the ownership of an iconic property like this."
Our goal is not only to grow our business but to help grow the economy and tourism in the Annapolis Valley, Clouthier says the inn is passionate about collaborating with other local businesses and using local products.
“We believe that there's a level of responsibility that comes with the ownership of an iconic property like this. We want to see local restaurants, service providers, and producers succeed. We engage as many local producers to use their products as possible. At the end of the day, we're not here to compete with anybody else. Growth through collaboration is what success looks like to us”. Serving a diverse selection of Nova Scotian wines, craft beers, and spirits is just one of the ways Old Orchard is showcasing local products. The business is also striving to redefine tourism in the Annapolis Valley, which typically is viewed as a summer and fall destination. By offering more activities as part of its redevelopment, the inn is hoping to appeal to visitors during all seasons and to become a base camp for exploring the valley all year long. “We want to be that place where you start your adventure and where you lay your head at the end of the day. We want people to spend not just a night here, but a few days or a week. We want them to eat at local restaurants, go to farmers’ markets, check out the wineries, breweries, distilleries, and cideries, and see all the craftsmen that are here and the products that they produce.”
74 SPOTLIGHT ON BUSINESS MAGAZINE • VOL 24 ISSUE 2
Made with FlippingBook - PDF hosting