MMA GIVES BACK
Fundraising Reinvented:
for a Cause
Cornhole may be best known as a backyard barbe- cue staple, but one Marsh McLennan Agency (MMA) region of philanthropy-minded colleagues is using the game to help kids with cancer. For the better part of two decades, the Atlanta-based team of MMA's Southeast region had hosted a much-anticipated Charity Classic golf tournament. The annual fund- raiser rallied the local insurance industry and their community to support the Pediatric Brain Tumor Foundation (PBTF). However, coming back from the pandemic in 2021, MMA made an interesting and unexpected switch. Instead of inviting all of its sup- porters to play golf, the Southeast region would now invite them to play cornhole. The change allowed MMA to comply with the COVID protocols in place at the time and also reduce overhead costs so more of the donated funds would benefit PBTF. If there were ever any concerns about the wisdom of swapping the “game of kings” for a game of bean bag toss, there’s been no arguing the results. Since expanding the Charity Classic from a golf tourna- ment to hosting a virtual fundraising event and the Cocktails & Cornhole event, attendance and revenue have exponentially soared. “We had just over 400
MMA BRINGS THE ATLANTA-AREA INSURANCE COMMUNITY TOGETHER TO SUPPORT THE PEDIATRIC BRAIN TUMOR FOUNDATION
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YOUR FUTURE IS LIMITLESS.™
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