WOMEN, WINE, AND WINGS T he word “teneral” describes a dragonfly just after metamorphosis, when it’s most vulnerable, with colorless wings still unable to fly. Within a few days, it gains full color in its wings, spreads them, and flies with grit and grace. Teneral Wine Cellars founder Jill Osur chose the teneral dragonfly as their logo as it represents the potential power of all women and the transformation she wants to see in the world. A lover of wine, Osur says she entered the wine industry because she loves how wine connects people. “The best conversations I’ve ever had have involved multiple bottles of wine on the table.” Osur launched Teneral Wine Cellars on October 1, 2020 as a women-owned and women-led wine company on a mission to reshape the wine industry to reflect its largest customer, women. “We are harnessing the power of business for good and using wine as a conduit for change, so when we open a bottle, we open the necessary conversations,” Osur says. JILL OSUR’S JOURNEY TO OPEN CONVERSATION ON GENDER, RACIAL , AND LGBTQ+ EQUALITY THROUGH TENERAL WINES PHOTOS COURTESY OF JILL OSUR, GAIL HAMPSHIRE, ANTIGNG AND UNSPLASH WRITTEN BY CRISTINA DEPTULA CEO Jill Osur
They sustainably farm and produce award-winning wines and donate 10 percent of their profits to organizations that empower women and fight for gender and racial justice. All their vendors and suppliers, except Chase Bank, are women and minority-owned businesses.
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