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CartoMicro Invests In EMBA Ultima For Smaller Volume, High Quality Demands BY DAN BRUNTON
León, Mexico based CartoMicro, founded in 1989, began its journey in the corrugated board industry, but over time, new processes and technology were incorporated such as manufacturing single- and double-wall corru- gated in different flutes, as well as the production of folded and die-cut boxes for different uses and sectors. As the demand for the company’s products increased, storage and delivery logistics were also incorporated to effectively meet customers’ needs, which has been one of CartoMicro’s main focuses right from start. “We stand out for flexibility and reliability. We have a special focus on attention and service to our customers, continually improving the value offer based on market needs. We investigate, develop, and incorporate technology, processes and materials based on this,” said Jorge Velázquez Bonilla, COO.
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When the business was established, CartoMicro was mainly focused on serving the local market, but over the years, they have expanded to deliver not only throughout Mexico but even to international destinations such as the United States, Europe, and Asia. CartoMicro serves the needs of several sectors including industrial (au- tomotive, textile, electronics, furniture) and agri-foods (fresh, processed and beverages), and their customers are distributors. In 2018, to improve quality and service in their box converting division, CartoMicro made an important investment by acquiring a casemaker from EMBA. Observing a market demand oriented towards smaller volume pro- duction — but still a demand for high quality and price sensitive — the choice was made for an EMBA Ultima. CartoMicro’s expectations of the machine contributing to a continued growth have been met. “The machine has met our expectations of availability, productivity, quick order changes and quality, currently being one of the company’s most valuable assets. It allows us to manufacture everything from large quantities of industrial boxes to high-performance products for specialized sectors,” said Jorge Velázquez Bonilla. “Receiving this kind of response is something we value highly, when we meet our customers’ demands and expectations then we have suc- ceeded with our work – focusing on customer-driven development,” said Anders Troedsson, Area Sales Manager, EMBA. “We are proud to have delivered a fast and flexible machine, with short CONTINUED ON PAGE 16
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www.boardconvertingnews.com
April 29, 2024
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