Case Barnett Law - B2B - August 2023

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AUGUST 2023

QUITTING IS FOR QUITTERS

DON’T GIVE UP!

Success comes with pain, stress, setbacks, changes, and obstacles. It’s all about persevering and powering through, especially when failures and challenges present themselves. On Aug. 18, we celebrate Never Give Up Day, and while not giving up and continuing to push forward is sometimes much easier said than done, it’s an important motto to live by. After all, you must fall to learn how to stand.

Here at Case Barnett Law, we meet people at some of the most difficult and trying times in their lives. Some have

lost their partner or significant other in horrible medical malpractice cases. Others are battling their insurance companies after facing some terrible injuries. Most of our clients are lost and distraught when they come into our office, and it’s our priority to help them to see the light at the end of the tunnel. The stress of litigation, the anxiety of battling with insurance companies, and the many emotions that come with seeing a case from beginning to close take a toll on our clients. That’s why we are here to remind them to never give up. Many of you may know I am a fan of many books by Thich Nhat Hanh, a global spiritual leader. One of my favorite quotes of his says, “You never step in the same stream twice.” In my personal and professional life, I find this to be incredibly accurate. Things are constantly changing, even if you don’t realize it. Things are never the same as they were yesterday — your friends and loved ones are constantly learning and evolving, and although you think you know how a situation may turn out, you just can never be too sure — life is fluid, and this moment is only temporary. That’s why it’s important to embrace change, control your destiny, and never give up, no matter how tough the situation.

In all you do, hang onto hope and persevere — you will come out on top!

Back in 2015, one particular case jump-started our law firm. We took on a case that had been

previously dismissed and thrown out by a judge on a motion for reconsideration. We went on to file an appeal, and the case was overturned, but we beat the motion for a second time, although we only had a $100,000 offer for a client who had endured $300,000 in costs on the case. That wasn’t going to fly — so, we pressed on! We ended up going to trial, getting a jury verdict, and settled the case for over $4 million! The course of this litigation took about six years before we were able to reach justice for our client. It tested our patience and felt impossible at times, but we hung onto our seats. Most cases do not ever take this long, but continuing to press on certainly paid off. As Martin Luther King Jr. once said, “We shall overcome because the arc of the moral universe is long but it bends toward justice.” In all you do, hang onto hope and persevere — you will come out on top!

–Case Barnett

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‘WHEN MACHINES BECOME CUSTOMERS’ GIVES A GLIMPSE INTO THE NEAR FUTURE

moved from the customer to the machine. Machines will decide what items to purchase based on factual information alone, such as best value and healthier ingredients. Finally, phase three involves the machine customer becoming completely autonomous. The AI customer can predict the need for an item, replenish with the best product available, and complete the purchase with zero human interference. This new feature can benefit small-business owners by taking over the time-consuming task of calculating inventory, identifying customer preferences, and purchasing stock.

Artificial intelligence (AI) is everywhere, and it’s not going away any time soon. And while no one can stop how soon it will enter the customer market, you can prepare for it. In the new book “When Machines Become Customers” by Mark Raskino and Don Scheibenreif, the inevitability of AI shoppers becomes apparent, but what does this actually look like? Raskino and Scheibenreif describe AI-enabled customers as technology that shops for us and will overtake the decision-making process when purchasing products or services. In this surprising book, the writers describe three phases regarding the evolution of machine customers. Currently, we’re at “base zero,” where tech can inform us when an inventory of a specific product is low. We can see early-AI customers in companies like Amazon, where Alexa can purchase an item or its Dash Smart Shelf can sense when an item needs to be

replenished and reorders for you. So, what are phases one, two, and three?

Phase one involves machines being able to purchase items for a customer, but only from a single manufacturer or product type. Some examples are

printers that reorder ink when it senses levels are low or coffee machines that purchase more pods when stock runs out.

While this may seem like a distant reality, it’s closer than you think. This shift in customer demographics requires an all-new

Phase two expands when smart assistants become widespread and can make knowledgeable purchasing decisions. The machine’s intelligence has increased, and it will be able to shop for various products from a range of companies. Suddenly the work of choosing what products to buy is being

approach to marketing and operations that you should be ready to tackle. Read more about how your business can better prepare for machine customers in this outstanding book.

OUR CLIENTS SAY IT BEST "I never thought I would be in a position where I would need to retain a personal injury attorney. I didn't even know where to start. I had asked around and looked up nearly half a dozen options before landing on Case Barnett. I could not have been happier. From our initial conversations, I felt completely at ease. Case's easy going demeanor coupled with his unswerving compassion and professionalism convinced me I had made the right choice.

The entire team was amazing. Throughout my entire experience (which lasted roughly two years), I always felt like I was the most important client they had. Even now that the experience is behind me, I am grateful for the connection for with this team." -Michael F.

This publication is intended to educate the general public about personal injury and elder abuse. It is not intended to be legal advice. Every case is different.

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GRILLED HALIBUT WITH ROASTED RED PEPPER SAUCE

CASE RESULTS ARE IN! In case you don’t remember the medical malpractice case discussed in last month’s newsletter, here’s a brief overview. The Case Our client, a mother of three boys, all within 18 months of each other, lost her husband, a 42-year-old teacher with a tutoring business, in a medical malpractice case. We were able to obtain the medical record logs proving the doctors had altered the husband's medical records after he passed in an attempt to cover up their negligence. The Results We are proud to announce this heartbreaking case was settled for $1,000,000.

Inspired by FoodAndWine.com

• 1 16-oz jar roasted red bell peppers, drained • 5 garlic cloves • 1 tbsp sherry vinegar • 2 tsp honey • 1 tsp kosher salt • 1/4 tsp black pepper • 1/2 cup olive oil • 4 6-oz skin-on halibut fillets Ingredients

Directions

1. In a food processor or blender, mix bell peppers, garlic, vinegar, honey, salt, and black pepper until smooth. Transfer sauce to a bowl; whisk in oil. 2. Into a large plastic zipper bag, pour 1 cup of sauce; add halibut fillets

and seal bag; turn to coat fillets. Let marinate in refrigerator for 20 minutes. Reserve remaining sauce for serving.

3. Preheat a grill to medium-high

(400–450 F). Remove halibut from marinade; scrape off excess. 4. On oiled grill grates, arrange fillets and grill, covered, until fish flakes easily, 4–5 minutes per side. 5. Transfer fillets to serving plates or a

large platter. Drizzle with reserved sauce. Serve alongside preferred veggies and crusty bread.

LAUGH LAWS

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PRST STD US POSTAGE PAID BOISE, ID PERMIT 411

1968 S. Coast Hwy. #2680 Laguna Beach, CA 92651

INSIDE THIS ISSUE:

Page 1 Never Give Up — You’ll Regret It Every Time

Page 2 Get Ready for AI Customers

Our Clients Say It Best

Page 3 Case Results Are In!

Grilled Halibut With Roasted Red Pepper Sauce

Page 4 Keep Those Pesky Pests Away!

DON'T LET THE BUGS BITE SUMMER TIPS FOR INSECT-FREE FUN!

The type of repellent isn’t as important as whether it contains one of these main ingredients: • Lemon-eucalyptus oil • Citronella oil (combined with thyme for ticks) • Picaridin • Diethyltoluamide (DEET) GET RID OF ANY STANDING WATER NEAR YOUR HOUSE. Mosquitoes use stagnant water to lay their eggs, so any filled buckets, partially filled kiddie pools, broken fountains, or even discarded toys that have collected water can all attract mosquitoes to your yard. Routinely check your yard and dump out any water you find.

cover any exposed skin when outside. If you can, wear long-sleeved shirts, full-length pants, tall socks, and closed-toe shoes, especially when hiking or camping. And if you can, tuck your pants into your socks or shoes to prohibit anything from crawling up your legs.

August is the last full month of summer, which means bugs are at their pesky peak. If you and your family love to get outside in the summertime, protecting your family from bug bites is about more than their itchy aftermath. Bugs can carry many diseases that put you, your family, and your pets at risk. For example, mosquitoes and ticks can transmit the West Nile virus, while ticks can spread Lyme disease, Rocky Mountain spotted fever, anaplasmosis, and much more — including causing alpha-gal syndrome (AGS), which is a life-threatening allergic reaction. So, if you and your family find yourselves outside this summer, here are some tips to keep those creepy-crawlies at bay. COVER UP! One of the most straightforward ways to ensure no one gets bitten by a bug is to

CHOOSE YOUR OUTDOOR TIME WISELY.

Mosquitoes are most active in the early morning and late evening, so avoid going outside during dawn or dusk if possible.

USE INSECT REPELLENTS. One of the most effective ways to keep bugs from biting is to use some form of bug repellent. Today, many people opt for non- spray repellent alternatives like repellent patches, wristbands, or clip-ons, many of which work great.

Lastly, be sure to thoroughly check for bugs on both your family and your pets before ever setting foot inside!

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