Y CIPP
Spotlight on...
Daniel Cull ACIPP Business development executive
Tell us a little about your career and background so far. I started my career in B2B sales over a decade ago in the recycling and building services industries. After years of surveying buildings and materials in cold industrial estates around the UK, I decided a warmer working environment was very much needed. I heard the CIPP was looking to expand its sales team and thought I might be a great fit, and fortunately I was! I joined the CIPP in 2019, where I soon discovered this role was unlike my previous sales roles, as we were there to support payroll professionals and CIPP members across the range of training, qualifications and events we offer. In 2021, I was promoted to business development executive, which definitely keeps me on my toes. What are your main priorities as business development executive? My role is to directly deliver sales across the CIPP’s advertising and sponsorship products and services. The most important aspect of my position is to maintain, nurture and develop existing relationships with key accounts, and introduce the CIPP to new and developing companies.
In your role, you attend lots of events and network with professionals throughout the industry; what could sponsoring with the CIPP offer them? Our members and customers are key decision makers within the payroll, pensions and rewards professions, and CIPP sponsorship provides a range of opportunities for businesses to engage with them. The CIPP is renowned for running some of the largest events in the UK payroll industry, such as our flagship Annual Conference and Exhibition, the Annual Excellence Awards and NPW. These events provide an invaluable opportunity for professionals to educate, collaborate and celebrate all things payroll, pensions and reward. We offer sponsorship and bespoke advertising packages based on your objectives and business needs. So, if you’re interested in reaching out to our unique membership base, but don’t know exactly what you need, contact me and we can work together to create a package that works for you. n
If there’s any payroll event, you can also expect to see me close to the CIPP stand or busy networking, as I love nothing more than getting out and meeting people. What does your role mean to you? My role is a great fit for my personality, as I get to interact with members and sponsors daily. This means that no two days are the same and I get the opportunity to work with industry leaders on a variety of topics for our members and the industry as a whole. I work closely with the marketing, sales, membership and events teams at the CIPP to ensure I’m up to speed on everything across the organisation, which allows me to deliver excellent customer service. Coordination of sponsorship packages is also essential to the success of my role and as you can imagine, it’s extremely busy, especially when it comes to our headline events, such as National Payroll Week (NPW) and our amazing Annual Conference and Awards. As the Chartered Institute, we’re always looking for the best ways to support our members and listen to their feedback. In my role, I’m privileged to be able to do this day in, day out.
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| Professional in Payroll, Pensions and Reward |
Issue 86 | December 2022 – January 2023
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