NATIONAL PAYROLL WEEK
Sarah Winnett MCIM ACIPP, CIPP marketing manager, reviews this year’s celebrations of all things payroll
National Payroll Week (NPW) 2024 was our biggest celebration yet! Thank you all for joining us in placing the spotlight on payroll. As the CIPP’s marketing manager, it’s been amazing to see the incredible levels of engagement and enthusiasm from the industry, all centred around our #ChoosePayroll campaign. From record-breaking social media activity to more downloads than ever before, it’s clear that this year’s NPW was something special for everyone. Huge engagement Our social media channels were buzzing, with more than 65,000 impressions and masses of excitement shared through your celebrations during the week. LinkedIn racked up 1,400-plus engagements and our hashtags #NPW24 and #ChoosePayroll spread like wildfire, as hundreds of you jumped in to show your support for each other. And it wasn’t just online engagement that broke records – we also saw a significant increase in downloads of our NPW24 pack. This year, we hit 5,676 downloads, which was a huge 33% increase on last year. A big shout-out to the CIPP creative team for creating such an amazing pack that clearly struck a chord with you all, as bunting took hold of payroll departments across the country! Learning and events The week was packed with fantastic events, and one of the highlights was our drinks reception at the Sky Garden in London. We also hosted a series of webinars, which reached 4,677 registrations at the end of the week, offering valuable insights into key payroll topics. If you missed any, all the NPW webinars are available on our website, so catch up and please share them with anyone who couldn’t attend. Spreading the word This year’s theme, #ChoosePayroll, is our campaign to change how people think about payroll careers. Whether it’s working with cutting- edge automation, managing software, or taking on in-house or outsourced roles, we know what a rewarding and fulfilling career payroll provides, and we want to shout it from the rooftops! Our ‘My Payroll Career’ campaign also continues to run, where professionals share their career journeys and what keeps them
passionate about payroll. You can find these on our website, plus our dedicated career hub is always there to support you and your teams – whether you’re looking to grow your career, explore new roles or need to check our salary benchmark tool. Recognition from government We were thrilled to again receive a letter of support from the government, specifically the new Chancellor Rachel Reeves MP, who recognised the crucial role payroll plays in the UK economy. Her endorsement really highlights how important our work is and added an extra boost to an already amazing week. Thank you As we look back on NPW 2024, I just want to say a huge thank you to everyone involved – our sponsors, partners, industry and especially to you, our members. Thanks for making this year’s NPW such a success! Your energy and participation made this year unforgettable. Let’s keep up the momentum and continue to show the world why we all #ChoosePayroll!
WATCH OUR PAYROLL CAREERS VIDEO SHOWN AT THE SKY GARDEN EVENT
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| Professional in Payroll, Pensions and Reward |
Issue 105 | November 2024
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