QUARTERLY REPORT March 2023
Some of the show experiences being planned include: • A new arena concert at the KFC YUM! Center featuring headliner Third Eye Blind and Dylan Scott. • A return of the New Product Showcase. • A Welcome Party at the downtown Kentucky Internation- al Convention Center (adjacent to the downtown Marri- ott and Hyatt hotels) with a concert from Expo’s house band, The Crashers. • An “adventurous” keynote speech by Polar Explorer and master storyteller Ben Saunders, who completed the longest-ever polar journey on foot. • The debut of the Equip Exposition Equipment Museum to showcase the evolution of the industry. • The addition of a business lounge, meeting spaces, and expanded seating areas at the KEC. • Landscape education for young people sponsored by the TurfMutt Foundation. Children ages 12 and up may attend the show. • Improved shuttle bus, rideshare, and transportation logistics. • More coffee shops and food offerings on-site, including breakfast options. Fan favorites also will return to the 2023 Expo, including can’t-miss education and connection events for landscapers and dealers, live in-tree climbing demonstrations, Mulligan’s Fun Run & 5K, the UTV Test Track, the Drone Zone, and Mul- ligan’s Mutt Madness, a national dog adoption event spon- sored by the TurfMutt Foundation. “For those who attended our ’22 show, you may have noticed TV cameras shooting episodes of ‘Lucky Dog’ and ‘Mission: Unstoppable,’ both television shows on CBS,” said Kiser. The shows began airing in February. “Also, expect the return of the television shows’ presence at Expo,” he said. The TurfMutt Foundation, which has sponsored “Lucky Dog” and “Mission: Unstoppable” shows for several years, is the education arm of Equip Exposition and the Outdoor Power Equipment Institute. Last year, Equip Expo was the largest show in its 40-year history, attracting more than 25,000 attendees who hailed from all 50 states and 49 countries, with the furthest traveling attendees journeying from Guam, New Zealand, and Austra- lia. The show brings over $20 million in revenue to Louisville, and books more than 32,000 hotel rooms during show week.
THIRD EYE BLIND, DYLAN SCOTT HEADLINE ‘THANK YOU’ ARENA CONCERTS FOR EXPO’S 40TH ANNIVERSARY Equip Exposition announces a stellar entertainment lineup for the blockbuster trade show being held Oct. 17-20 at the Kentucky Exposition Center (KEC).
Third Eye Blind will headline a “thank you” concert at the KFC YUM! Center on Thurs- day, Oct. 19, for the event’s first-ever arena concert, and singer-songwriter Dylan Scott will open this incredible show, thanking the many people who make Equip Expo what it is. This special arena concert
acknowledges the many significant friends and part- ners of Equip Expo that have welcomed the trade show to Louisville for 40 years, and promises to be a rocking great time for Equip Exposition attendees. “We’re celebrating our 40th anniversary of Expo, and we couldn’t have grown to this point without the support of thou- sands of people — from our attendees and exhibitors at the
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