ANNUAL REPORT 2021/22
Then Campus Principal, Professor Brian Copeland being interviewed by Trinidad & Tobago Television (TTT) at the Campus Open Day. PHOTO: ATIBA CUDJOE
Social Media Audiences and Online Engagement Up There was an explosive growth in the Campus’s social media presence during the review period, resulting in a net audience growth of 45% across all social media platforms. The largest growth has come from Instagram where there was 118% growth over the previous period. Engagement across social media platforms also grew by 21%. These gains can largely be attributed to the increased use of short-form video on Facebook and Instagram platforms. The introduction of staff profiles on the LinkedIn social platform has also helped build engagement among stakeholders and publics in the professional communities. Online recruitment ads earned 59
million impressions with a click-through that resulted in over 200,000 views and captured more than 2,400 leads or potential applicants. Thousands of Views for Digital Programme Content The 18 digital brochures and the BeUWI app created by M&C in collaboration with the DCIT continued to be popular with prospects at the awareness and consideration stages of their journeys. The general undergraduate digital brochure alone was viewed 6,856 times, while the general postgraduate brochure earned 8,334 views. The BeUWI Undergraduate programme search app had 5,814 unique views. The database created for
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