MYMS25 Sponsorship Prospectus

myms.trucking.org #MYMS25

Engage with the most influential professionals in trucking as they focus on the future. ATA’s Mid-Year Management Session (MYMS) attracts trucking’s top executives and is an important way for ATA members to discuss the association’s strategic priorities, catch up with colleagues, hear advocacy updates, and influence the direction of the trucking industry. This meeting offers ATA members a packed program with knowledgeable speakers , policy committee meetings , and key industry updates . Networking highlights include the Opening Reception, a Truck PAC Reception & Dinner, and the Closing Reception & Dinner.

WHY SPONSOR? Sponsoring MYMS is an effective way to target trucking executives, re-energize your brand, and update your top prospects on your latest products and services. All sponsors will receive recognition in the MYMS mobile app, MYMS website, and on the all-sponsor thank you meter board. Sponsors will also be recognized in a post-event email and social media post.

of 2024 attendees polled said they were likely or very likely to attend the 2025 event

90%

WHO ATTENDS?

Involved in purchasing process

16%

82%

390+ Attendees Motor Carrier Members Allied Members Other

43%

Member Type

Authorize/approve purchases

54%

41%

Top 3 Reasons Attendees Come to MYMS:

C-Level (President, CEO, Owner, Chairman, Partner) Vice President (EVP, SVP, VP) Director

11%

Network with colleagues

12%

Attendees by Title

38%

Learn about legislative and regulatory issues

Manager Counsel Other

17%

Engage with ATA

20%

May 3-6, 2025 | Scottsdale, AZ

SPONSORSHIP OPPORTUNITIES $30,000 (non-exclusive)

TRUCK PAC RECEPTION & DINNER

Networking

Confirmed Sponsor: TrueNorth Companies One Additional Opportunity Available This is one of the most premier, high-profile opportunities that ATA offers. It provides the opportunity to have direct contact with the most

Align your brand with fun social events that give attendees a chance to catch up with colleagues and network with new contacts. Provide attendees with a break, breakfast, lunch or our highly attended receptions. BENEFITS INCLUDE: • Cocktail napkins with sponsoring company’s logo (excluding sit down luncheons) • Signage on tables in seating areas as well as food and beverage stations • Company recognized as sponsor in any promotions about the event • Cups with sponsoring company’s logo (excluding beverage breaks & sit down luncheons)

engaged leaders of the trucking industry. The sponsorship of the Truck PAC event is not a contribution to Truck PAC. Additional sponsor benefits include: • Acknowledgment of the sponsor(s) in all 2025 Truck PAC event materials: invitation materials, printed information, electronic communications and website recognition • Verbal recognition at the event by ATA leadership • Two (2) complimentary tickets for co-sponsors • Opportunity for a representative of the exclusive sponsoring company to speak for up to two (2) minutes LUNCHEONS Our popular luncheons include expert speakers and critical industry updates. Sponsorship includes preferred seating and opportunity to play a thirty (30) second video at the beginning of lunch. Available Sunday, Monday & Tuesday. Does not include napkins or cups. $20,000 CLOSING RECEPTION & DINNER Sponsor the last social event of MYMS – this is the perfect opportunity to celebrate a great event and highlight your brand to attendees. Sponsorship includes the opportunity to address the attendees from the stage for two (2) minutes during the reception’s special presentations, preferred seating at one (1) reserved table at the dinner following the reception and recognition from the podium. $20,000 OPENING RECEPTION The Sunday night Opening Reception is the first big reception of the ATA Mid-Year Management Session, providing excellent brand visibility. $15,750 WELCOME DRINK A great way to make a first impression on our attendees, sponsor a welcome drink that will be offered to each attendee as they check in. A bar will be set on the walkway leading to the hotel’s registration desk serving a welcoming beverage on the morning/afternoon of the meeting’s heaviest arrival days. The sponsor’s logo will be on the cups and napkins as well as on signage placed at the location where the drink stand is set. $20,000

myms.trucking.org #MYMS25

$7,500 (per sponsor) Networking continued $7,500 (per sponsor)

LEADERSHIP CIRCLE RECEPTION

This special reception is open to members interested in pursuing leadership positions within ATA. This is a great opportunity to highlight your company to current ATA officers and have meaningful conversations with future leaders.

BREAKFAST

$5,250

Provide attendees with a continental breakfast, including hot sandwiches. Available Sunday and Monday.

TUESDAY BREAKFAST & MORNING BREAK

$7,500 (per sponsor)

$5,250

Provide attendees with a breakfast on Tuesday to get their day started and beverages throughout the day to keep them going.

DAILY BEVERAGE BREAKS Keep attendees fueled during meeting breaks. Available Sunday and Monday. Napkins and signage only. $5,250

WOMEN IN MOTION RECEPTION

$5,000

Want to elevate women’s voices in the trucking industry? We’re hosting a reception for ATA’s Women In Motion. It’s an excellent opportunity to connect, network, and engage with like-minded professionals who share a passion for our industry’s advancement. This event is open to WIM members, women attending MYMS, and women working in the trucking industry based in Arizona. Admission to the reception is free for attendees registered for MYMS (just show your badge) and for WIM members. WIM members must complete the registration process. Non-members are welcome to attend for $50.

May 3-6, 2025 | Scottsdale, AZ

Thought Leadership

AVAILABLE MEETINGS:

$10,000 (per session)

EDUCATIONAL SESSIONS - Two available

• Agricultural & Food Transporters Conference Board of Directors • ATA Board of Directors • ATA Executive Committee • Automated Truck Subcommittee • Communications & Industry Affairs Committee • Controlled Substances, Driver Health & Wellness Subcommittee • Environmental & Energy Policy • Hazardous Materials Policy Committee • Highway Accident Litigation Roundtable • Highway Policy Committee • Independent Contractor Policy Committee • Intermodal Motor Carriers Conference Board of Directors • International Trade & Security Policy Committee • Legal Reform Advisory Committee • ATA Litigation Center Board of Directors • Safety Policy Committee • Small Carrier Committee • Tax Policy Committee • Technology & Engineering Policy Committee • Truck PAC Board of Directors • Women In Motion Board of Directors • Workforce Development & Labor Policy Committee

Position your company as a thought leader and highlight your brand before our popular educational sessions. Monday, May 5: 11 am - 12:15 pm or Tuesday, May 6: 9:30 am - 10:45 am. BENEFITS INCLUDE: • One thirty (30) second company video played before the session begins • Recognition of your company’s sponsorship from the podium of the session • Company logo placed on opening slide and non-proprietary slides of the presentation • Signage with company logo outside of the session meeting room • Company name recognition in promotions about the session POLICY, BOARD & EXECUTIVE COMMITTEE MEETINGS Highlight your company in one of our important committee meetings. BENEFITS INCLUDE: $5,000 (per session) • One thirty (30) second company video played before the session begins • Company acknowledged by committee chairperson at beginning and end of committee meeting • Company logo placed on opening slide and on all non-proprietary slides used in presentation • Signage with company logo outside of the meeting room where the committee meeting is taking place • Company logo on promotional email inviting ATA members to attend MYMS with list of committee meetings

Scan to review the full list of sponsor benefits, including recognition at MYMS receptions and sessions.

$5,000 (varying)

LEAD ATA OPPORTUNITIES

LEAD ATA is the premier development program for young transportation professionals interested in the transportation industry. The program is designed to equip young professionals with the necessary tools, knowledge, and resources to become effective leaders in this dynamic field. Sponsoring will allow this program to continue to grow in education, resources, and alumni network.

myms.trucking.org #MYMS25

Social Media & Digital

MYMS LIVE! SOCIAL MEDIA PACKAGE Drive traffic directly to your website or product release with our “live” social media marketing. We’ll work with your team onsite in Scottsdale to develop a high-quality video highlighting your company to MYMS attendees and ATA social media followers. Content could highlight a product launch or an event you’re sponsoring at MYMS 2025. The video will be shared via email to MYMS attendees and on ATA’s social media channels for maximum exposure. $10,000 MOBILE APP Be the exclusive sponsor of the Mid-Year Management Session’s mobile app, which is used by attendees to determine their meeting schedule and keep abreast of important meeting news and events. Your logo will be prominently displayed on the app’s opening screen, a watermarked logo on the “My Schedule” page of the mobile app, as well as up to 3 banner ads that can link back to your company’s home page. $7,500

Static Truck Display

LIMITED OPPORTUNITIES This is the perfect way for MYMS attendees to experience the latest in-cab technology showcased in your vehicle. The location of the static display is in front of the hotel’s flag poles visible from the meeting space and easily accessible by walkways from the meeting space, meaning your vehicle will be seen by all MYMS and hotel guests during our event. Due to the limited amount of space a trailer will not be permitted to be displayed. BENEFITS INCLUDE: • Limited opportunity, only two or three vehicles (no trailers) will be displayed on the hotel’s property in a location close to the meeting rooms and the closing night reception • E-blast sent to all attendees promoting the Static Display – HTML content and images provided by sponsor and sent by ATA • MYMS Mobile App: Dedicated button and promotional push notification sent each morning • Company logos on signage at the static display as well as throughout meeting area • Opportunity to purchase MYMS Live! Social Media package for only $5,000 (50% discount on rate card price) $15,000

May 3-6, 2025 | Scottsdale, AZ

Maximize your company exposure onsite and beyond with premium branding opportunities at the event. Branding

Wi-Fi Wireless network sponsorship for all show days. Wi-Fi will be available throughout the MYMS meeting space. Login information will be customized, so the password can be your company name or product name. Passwords will be limited in length for ease of attendees typing the password in their electronic device. Once the login info is entered the user will be directed to your website before they are able to surf the internet. $25,000 ATTENDEE NOTEBOOK Provide small notebooks featuring your company’s branding to all attendees at MYMS. Notebooks will be distributed at registration. $10,500 REGISTRATION CAMPAIGN Extend your branding to all attendees as they register for the meeting. Every Mid-Year attendee will first check in at the registration area and your company logo will be featured prominently. Your logo will also be featured on: • Every email promoting the meeting to prospective registrants • ALL directional signage on-site leading to registration $10,500 REGISTRATION BAGS Designed with your company’s logo, the bags are distributed to all attendees at registration. $7,500 REGISTRATION BAG INSERTS Provide a flyer promoting your company to be distributed in our attendee registration bags. $1,750 LANYARDS Worn throughout the event by all attendees, your brand will be seen prominently during the event. $5,000

myms.trucking.org #MYMS25

Highlight your company throughout the JW Marriott Camelback Inn with our hotel branding opportunities

Hotel Opportunities

DO NOT DISTURB DOOR HANDLE HANGERS

$6,500

Brand the hotel’s do not disturb handle hangers with your marketing message.

HOTEL ROOM KEYS Your name and marketing message will be in the hands, pockets and wallets of everyone attending the meeting and staying at our hotel! There’s no better way to put your company brand in the hands of the meeting participants. $6,500 ROOM DROP IN ATA BAG Include an informational flyer or small item (no larger than 3” x 3”) in a bag of goodies for MYMS attendees. The gift bags will be delivered to each attendees’ hotel room. $3,500

$3,500

PARADISE BALLROOM NORTH ENTRANCE DOORS

These doors will be the most used entrance into ATA’s meeting space. They lead in from Starbucks, the gift shop, and many guest rooms. This entrance is sure to receive plenty of traffic. The cling will be a one-sided perforated adhesive on the outside of the doors. Please note that this price is for the doors only, the windows (Paradise Ballroom North Entrance Upper Windows) above the doors are also available for purchase. Just next to the location of the ATA registration desk, guests walk under this archway when moving to the lower level of meeting rooms that ATA has for this event. ARIZONA BALLROOM NORTH ARCHWAY $3,500 These unique panels can be branded with stunning graphics that span the width of all doors. These glass doors are located in the first section of the building that attendees will walk into, the Paradise Ballroom foyer, which is in the upper section of ATA’s meeting space and and will overlook the Closing Reception and Dinner. SONORAN TERRACE GLASS DOORS $3,000

May 3-6, 2025 | Scottsdale, AZ

$3,000

PARADISE BALLROOM SALON 2 GLASS DOORS

These unique panels can be branded with stunning graphics that span the width of all doors. These glass doors are located in Paradise Ballroom foyer, which is in the upper section of meeting space that ATA has and is the first part of the building attendees will walk into upon entering our meeting space. These windows are located above what will be the most used entrance into ATA’s meeting space. They lead in from Starbucks, the gift shop, and many guest rooms, this entrance is sure to receive plenty of traffic. The cling will be a one-sided perforated adhesive on the outside of the windows. Please note that this price is for the windows only, the doors (Paradise Ballroom North Entrance Doors) are also available for purchase. PARADISE BALLROOM NORTH ENTRANCE UPPER WINDOWS $2,500 These unique panels can be branded with stunning graphics that span the width of all doors. These glass doors are located in Paradise Ballroom foyer, which is in the upper section of meeting space that ATA has and is the first part of the building attendees will walk into upon entering our meeting space. PARADISE BALLROOM SALON 5 GLASS DOORS $2,000 Located inside the connecting lobby between Paradise Ballroom and Arizona Ballroom, where all of our meetings will be taking place. Attendees moving between ballrooms travel through this space. The price includes both elevator doors. ELEVATOR DOORS $1,500 Light the way to a great conference by branding the front and center fireplace in the Paradise Ballroom Foyer. This opportunity is located on the main foyer of the space where many of our meetings will be taking place. PARADISE FOYER FIREPLACE $1,250 One of the areas where attendees can take a quick break and socialize is this desk area. Your logo will be placed on the side panel for everyone to see. This opportunity is located on the main foyer of the space where many of our meetings will be taking place. PARADISE FOYER BUILT IN DESK PANEL $1,000 This is for the exclusive sponsorship of the 6-foot x 10-foot video wall that will be located in the Arizona Ballroom near the registration desk. The video wall will include your exclusive content for up to two (2) minutes along with ATA/MYMS content. This is the only video wall available at MYMS making this a highly sought after opportunity. All content must be received by April 4. VIDEO WALL $15,000

myms.trucking.org #MYMS25

See you in

A SPECIAL THANK YOU to the companies who have already committed to sponsor at this year’s event (as of 2/5/25) PREMIER SPONSOR