of MAKARI
in 2020, Authority Magazine Interviewed Afolami Oyenuga, our main distributor of Makari Products in Nigeria and the chairman of Kuddy Cosmetics International Limited. Afolami spoke on the beauty industry in terms of changes it's facing, how to feel beautiful and he began his company, Folami Integrated Concepts. We love the article so much that we had to share a snippet of it! Read the full article!
INCLUSIVITY As pioneers in inclusivity, it is exciting to see other large beauty brands increasingly catering to more underserved demographic categories whether that is people of color -like our brand Makari de Suisse-, grooming products, or gender-neutral beauty products. While there is still a lot of work to be done and there are many demographics that still seem to have been “forgotten” by the beauty industry, the progress made in the past years towards inclusive beauty is definitely remarkable. CAN YOU SHARE 3 THINGS THAT MOST EXCITE YOU ABOUT THE MODERN BEAUTY INDUSTRY? 1 CLEAN BEAUTY/CUSTOMER EDUCATION As our customers become more ingredient-savvy and the information about the best ingredients and formulations becomes readily available to everyone, beauty brands must quickly adapt to the new standards and pay more attention than ever to potentially harmful or unnecessary ingredients. 2 INFLUENCER ENGAGEMENT Our partnerships with macro and micro-influencers who genuinely love the brand and are willing to share useful tips and best practices with their followers is definitely a game-changer. Seeing the positive results that our products have had in their skin has been key to building the confidence level to purchase our brand for new consumers. This is why we only partner with influencers who regularly use Makari, while we want the exposure, we also want it to be as genuine as possible. These partnerships are key especially for smaller and indie brands who may not have the funds to launch massive marketing campaigns like the top beauty players. 3
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