ON NATIONAL MOM AND POP BUSINESS OWNERS DAY Giving Back to Local Companies
March 29 is National Mom and Pop Business Owners Day, which is huge for small businesses everywhere. Mom-and-pop businesses are the backbone of the U.S. economy; Small Business Trends reports that mom-and-pop businesses account for 64% of gross domestic product (GDP) and generate 78% of all new jobs. Furthermore, no matter what turns the economy takes, small-business owners are less likely to lay off their employees than big corporations. Mom-and-pop businesses support all communities, and you can support them by celebrating this unofficial holiday! Shopping locally has a massive impact on your community. Local businesses return three times the amount of money to the local economy than larger corporations do. With that big of a returned investment, your community can support even more small businesses that generate a wealth of jobs and keep the cycle going. In addition to the economic boost, products from small businesses are usually higher quality, which makes them a better value for your dollar. Take this day to shop for birthday and holiday gifts for your loved ones that Give your local economy a boost!
will bring them great joy and last a lifetime.
Get social and spread the word!
While small businesses utilize every form of marketing available,
social media is essential for their success and growth. After shopping at your favorite mom-and-pop business, share that experience on your social media! When you write a post on Facebook or take a picture for Instagram, be sure to tag the business and use relevant hashtags so your friends, family, and everyone else in your community can shop there too. Writing reviews on Google Reviews and Yelp helps establish validity for the company. When another potential customer looks for reviews, they know they’re getting quality products and services from a well-established pillar of the community. The local businesses that are active on social media may post deals and sales for that day only, so keep your eyes peeled and be sure to follow all your favorite businesses!
Spotlight on Paola Garcia, Paralegal
H ave you ever taken a career aptitude test? In the media, these kinds of tests are often the source of a comedic, existential crisis. In real life, these
graduating from CU Denver, she found Johnson Law Group. "Family law really spoke to me,” Paola explained, “because I come from what people call a ‘broken family.’ My parents divorced when I was really young, but I still remember how hard it was on the whole family. At Johnson Law Group, I’m glad I can help people who are in the same situation and help look after what’s best for the kids.”
tests can offer a vision of how one’s strengths and passions can be best utilized in a career path. This was the case with Paola Garcia, a paralegal at Johnson Law Group
Paola especially knows how valuable family bonds are. Every Sunday, her family gets together at her grandmother's house to watch a game during football season (“Go, Colts!”) or just to enjoy each other’s company. As her career develops at Johnson Law Group, Paola looks forward to focusing on helping families move to a more positive chapter in their lives.
When Paola took a career aptitude test in college, the results told her to look into becoming a paralegal, and she hasn't looked back. Paola received her
“Once I've learned more about the law as a paralegal, I want to go back to school and become an attorney. I’ve learned a lot about taking care of clients while at Johnson Law Group. Everyone at the firm goes above and beyond for each client. Every client is a person going through a difficult time in their lives. No client is just a case. They deserve to feel cared for and to know there’s someone working to get them the best possible outcome.”
paralegal associate degree from the Community College of Denver,
and her bachelor's in criminal justice from the University of Colorado Denver. A month after
2
JohnsonLGroup.com
720.452.2540
Made with FlippingBook - Online Brochure Maker