THE FOUNDATION OF SUCCESS IS BUILT ON RELATIONSHIPS
more encompassing concept: cultivating relationships. Sales and relationship building may sound like different ideas, but in actuality, they are dependent on each other. To increase sales and drive new revenue to your business, you have to create a meaningful connection with your prospective clients. Sales then become a natural byproduct of that relationship. But relationships aren’t just externally focused. A business will only go as far as its internal relationships take it. What happens within the walls of your company is just as critical as what goes on outside in the sales field. To scale your business to new heights, relationship building needs to transpire internally. We help a lot of companies, but very few embody this practice better than Sonitrol and Secure Pacific.
At Sandler Training, we’re best-known for sales education. Most of our clients come to us looking to learn our methods and apply them to their business. Many owners and CEOs believe that the problems plaguing their business can be solved by improving sales. While sales can certainly help business owners reach new heights, the key to building an empire is found in a broader,
WELCOME TO THE PARTY, PAL
We had the pleasure of sitting down with Jim Payne, senior vice president of Sonitrol and president of Secure Pacific Corp. Both are top 100 businesses in the $20 billion security industry. Sonitrol has cornered the market with their audio-verification-based intrusion system. The technology has been revolutionary for in-home and commercial security, keeping a variety of structures safe from burglars.
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