THE FESTIVAL™ PREVIEW MAGAZINE 2022

F EATURE BOODLES

Michael Wainwright, Managing Director of Boodles talking, family, business and sponsoring Jump Racing’s crown jewel The perfect partner

E stablished in 1855 in Liverpool byWilliam Wainwright, Boodles is a family business that can be found in some of the most desirable postcodes across the country.With a store on Bond Street and its original Head Office still on the corner of Lord Street and North John Street in Liverpool, Boodles jewellery has forever been synonymous with elegance and luxury. One such prestigious postcode is GL50, as the Boodles name has been sewn intoThe Festival™ fabric for nearly a decade; with sponsorship of the Boodles Juvenile Handicap Hurdle and a boutique store in The Orchard™making their brand a familiar sight for racegoers since 2013. This year, for the first time, Boodles is extending its sponsorship to take the biggest jewel in Cheltenham’s crown, The Gold Cup. When a gem as rare and precious as the Cheltenham Gold Cup becomes available, it takes a discerning jeweller’s eye and a lifetime’s expertise to recognise its worth, and a business that is fleet of foot to secure it. Fortunately forMichaelWainwright, Managing Director of Boodles, his business partner of over 38 years and Boodles Chairman, is his brother, Nicholas. Relying on their guaranteed daily calls, the brothers’ management style is as close as they are. So,whenMichael was presentedwith the opportunity for Boodles to sponsor the Gold Cup, hewas able to discuss, consider, and close the deal in under 24 hours. ForMichael, Boodles’ sponsorship of the Gold Cup marks another, natural progression in his horseracing story. Michael has been attending The Festival™ in one way or another since hewas 18 and considers it one of the highlights of his year. Avaluedmember of the

THE JOCKEYCLUB . CO . UK 15

Made with FlippingBook Converter PDF to HTML5