CONTENT MARKETING STRATEGY
Need funding? WELCOME TO EASY STREET. Recovco makes your funding easier. We’re different from most lenders because we look at the revenue and value of the investment property – not your personal income. That deep understanding of your needs, plus our experience and our common-sense underwriting guidelines, make
The Beginner’s Guide to Using Content to GrowYour Business GET STARTED WITH 3 EASY STEPS, THEN LEVERAGE YOUR HARD WORK FOR MAXIMUM RESULTS.
us the easy choice for real estate investors.
by CariAnn Steward
nel. Include a small form or a link at the end of articles for the readers to inquire about your product or service after they’ve been wowed with your thoughtful insight. 3 Talk to subject matter experts (SMEs) even if you’re one too When you can, get other leaders in the real estate investment industry, or your target market, to contribute to your blog. It helps give you more reach. Here’s why: After you have published the content online, what’s the first thing you’re going to do? Share it with your social network, of course. Do you know what that social post does? It drives views to your site from your target audience that you possibly haven’t yet reached. It also solidifies your industry influence. When you engage with other SMEs or leaders, it can increase your own brand’s recognition. Helpful Hint: If your SMEs don’t have time to write an entire article for you, you can still include them by soliciting quotes. They will likely still share the article, and you can also tag them or their business in your own social shares to help generate eyes. Don’t forget you can quote more than one person per article or post. •
o you have a blog? Have you created a video? Guess what then? You’ve already started content marketing! Take a minute and pat yourself on the back, but remember we always have room to improve and optimize as marketers. Here are three easy steps to guide you: 1 Get regular You don’t have to put up a new post every day. However, you do need to post in a frequent cadence. This is partly for reasons like search engine optimization (SEO), but maybe most importantly because you want to be the thought leader your audience keeps top of mind. Lesson Learned: If you aren’t putting the content out there, your audience will find someone who is. 2 Don’t talk about yourself As a marketer, sometimes you are the bossy kid on the playground. You create messages that order people around with pointed calls to action. However, as a content marketer, you’re often simply sharing valuable knowledge. You may draw from your experience to tell a story or advise others with a how-to article. Your content is not where you sell – so don’t make it all about your business offerings. Don’t Forget: Content can be an entry point to your sales fun-
Flexible approval terms so we can say ” YES ” to you:
No Income Testing, qualify on the equity in your property No W-2, pay stubs, or tax returns required 80% Financing Available
Highest LTV Options based on your property’s Debt Service Coverage Interest-Only Loans
Lower Reserve Requirements
CariAnn Steward is a content marketing professional. She may be reached at Cariannsteward@gmail.com.
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86 | think realty magazine :: may 2018
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