busy lady. In fact, she’s busier than ever, serving in two leadership roles. The first as founder and CEO of Total NIL (totalnil.com), where she helps student athletes, parents and universities understand and achieve success within the NIL space. Lauren also serves as the vice president of marketing and athlete management for The Grove Collective (thegrovecollective.com), an Ole Miss-endorsed third party that raises money to create NIL opportunities for student athletes across all sports. She helps fundraise, manages athlete relationships and activations, oversees social media and marketing and handles roster management and retention for 14 different sports. In this role, she’s a Jill of all trades and masters them all.
LAUREN HOSELTON (Iota Omega-Ole Miss) Vice President of Grove Collective and Founder and Chief Executive Officer (CEO) of Total NIL In college, Lauren Hoselton (Iota Omega-Ole Miss) was one busy lady. She graduated with a dual degree in psychology and integrated marketing communications from the University of Mississippi (Ole Miss) in 2022. On top of managing a demanding course load, Lauren was an active member of her Iota Omega Chapter, served on her university’s food bank executive board — she’s passionate about ending food insecurity — and
was part of both the honors college and the Women in Business undergraduate program.
“I wouldn’t change a thing about the path my career has taken me,” Lauren says. “I always say
And as if all that isn’t enough to make anyone’s head spin, Lauren also spent all four years on the university’s track and field team. Her event? Javelin. “I walked onto the track team having never thrown javelin before,” she says. “The summer before my freshman year, I learned the event, went through tryouts and made the team that fall.”
there is not enough time in the day, but it’s also a great problem to have so much opportunity!” When Lauren isn’t talking about or educating others on NIL, you’ll probably
find her teaching Pilates in the Oxford area. It’s a good challenge for both the mind and body, and Lauren loves helping
others reach their fitness goals in the studio. And if she’s not teaching a class, she and her fiancé, Colorado Rockies pitcher
Lauren quickly picked up the event, and she even came within a few meters of the school record during practice. “That was a proud moment for me,” she shares. During her senior year, Lauren served as one of the track team’s captains and secured more than 20 Name, Image and Likeness (NIL) deals. It’s an impressive feat for any student athlete, but especially remarkable since her university had just passed its NIL policy that same year. If you’re a student athlete, take note. These deals give you the opportunity to earn money from your name, image and likeness. Lauren explains, “Student athletes can market themselves to brands, like I did, to receive compensation or have an agent bring them deals to either approve or reject.” NIL deals don’t just put money in players’ pockets — they encourage athletes to build personal brands, have real conversations with businesses, develop financial literacy and gain valuable life skills. These opportunities can be life changing, not just for student athletes but for their families, too.
Ryan Rolison, are busy wedding planning, a process that’s turned out to be more than just fun for Lauren. “I’ve actually found a real interest in wedding planning,” she says. “If I ever had to change career paths, I think that’s the route I would go!” Like Lauren, Ryan was a student athlete at Ole Miss, but the couple didn’t meet until their post-graduate years. Two athletes as partners? Safe to say the competitiveness flies just as much as the sparks. Lauren jokes, “You’d get a different answer depending on who you ask, but honestly, I think he’s more competitive. That said, I do a lot of winning in horse, Wordle and most of the other games we play.” Of course, what Lauren is most excited about is marrying her best friend with her Alpha Phi sisters standing beside her. “As I prepare for my wedding, I feel so blessed to look through my invite list and my bridal party and see how many Alpha Phi sisters I still have in my life,” she says. “These friendships really do last a lifetime, and I’m forever grateful to be part of this sisterhood.”
Now three years post-grad, Lauren still remains one
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