ALEXANDRA JASIEN (Beta Mu-Alabama) Senior Manager of Merchandise Planning and Fashion at Chanel
For 11 years now, Alexandra “Ali” Jasien (Beta Mu-Alabama) has called New York City home. Originally from Northern Virginia, she set her sights on the Big Apple after graduating from the University of Alabama in 2013 with a degree in apparel and textiles, concentrating in fashion retail. Drawn to the city’s signature blend of creativity and commerce, especially in the fashion world, Ali made her move in 2014. “I think I truly felt like a New Yorker when I found my favorite neighborhood spots where they know me by name and figuring out which subway exit saves me a few extra minutes,” she says. These days, Ali is making her mark at Chanel. Yes, the Chanel. For the past six years, she’s been part of the brand’s merchandise planning team, growing within that space into her current role as senior manager. Her team is responsible for developing and aligning sales and inventory targets across fashion categories to meet financial goals and support broader business objectives within Chanel’s U.S. network. “We ensure strategies are executed to ultimately have the right inventory at the right place at the right time,” Ali says. Ah, to work at Chanel. A beloved brand known worldwide, rich in heritage, iconic storytelling and trailblazing fashion. And to champion Mademoiselle Chanel’s vision as a full-time gig? What a dream. For Ali, it’s the real deal. But it’s not just the brand legacy that makes it special. “There’s a shared sense of purpose and passion across every touchpoint that’s incredibly motivating,” she says. “It’s a place where people genuinely care about the work and that mindset is very contagious and energizing.” Before joining Chanel, this merchandise planning mogul held roles at other high- profile fashion houses, including Zadig & Voltaire and Diane von Furstenberg (DVF). One of her most memorable career moments came during her time at DVF when she attended the DVF Women’s Awards, an annual ceremony created by Diane herself to honor noteworthy women around the globe who lead with strength, courage and vision, much like Alpha Phis.
“To be in that room was incredibly inspiring,” Ali says. “It’s such a powerful celebration of women who are creating real change.” Now, Ali is well on her way to becoming one of those women, shaping strategy at Chanel, championing her teammates and approaching each day with intention and curiosity. “[To Alpha Phis considering a similar path:] Don’t be afraid to dream big and trust the journey. Sometimes the best opportunities come when you least expect them,” she says. “Surround yourself with people who challenge you and cheer you on. And always stay curious.”
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