Board Converting News, April 26, 2021

AICC Emerging Leaders (CONT’D FROM PAGE 22)

“FSC offers consumers a way to protect the world’s forests, even as they use forest products every day,” said Chris McLaren, Chief Marketing Officer of FSC US. “The new creates a powerful and conve- nient way for consumers – and the companies supplying the products they use – to make a big difference.” Consumers can shop hundreds of products from popu- lar brands and retailers, such as Charmin, House of Marley, HP, REI, Scott and Target. Products represent all the major forest products categories – Construction, Furniture, Pack- aging, Printing, Textiles and Clothing, and Tissue and Hy- giene Paper – as well as a range of additional categories, such as Footwear. The products include those curated for the Amazon Climate Pledge Friendly program, in which FSC is the only forest-based certification recognized. The site also provides information about how consum- er purchases of FSC-certified products can protect forests, including a video featuring Allen Morgan, a family forest owner in Arkansas who says FSC provides consumers with the assurance, “that my little corner of the Earth, I’m taking care of it.” also serves as a lens through which consumers can discover brands’ sustainability prog- ress and commitments. Whether the company is a retail- er, manufacturer or user (e.g., for product packaging), the new site offers the opportunity to favor brands that are leading on sustainability. was made possible by its founding sponsor, HP, Inc.

nies and the association, along with getting feedback and ideas from all of the stakeholders, and have made some changes that we hope will set this program up for many years of success,” said Brettschneider. “Last year was a challenge for everyone but we used that time to create and plan new programs and opportunities for ELs to re- connect in-person or virtually.” “The virtual options will really push the goal of recruit- ing and engaging more young professionals that can’t at- tend large, national in-person meetings due to time, mon- ey, or other commitments,” said Cassi. “We have created a landscape that can appeal to all young professionals with- in our industry, as we are creating content and networking opportunities virtually, regionally, and nationally.”

FSC Launches Website To Help Consumers Buy Responsibly

The Forest Stewardship Council (FSC) launched a new interactive portal to make it easier for U.S. consumers to buy products sourced from responsibly managed forests, in line with strong and growing consumer demand for sus- tainability. The new portal, , gives consumers a simple way to do their part to help protect forests and biodiversity.


April 26, 2021

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