BEACH LIFE
As long term residents of Antigua, we feel very passionately about ensuring that the paradise island we have the immense privilege to call home is respected and protected. These are a few of the initiatives that are helping Antigua & Barbuda stay one of the Caribbean’s most pristine destinations.
KEEPING OUR BEACHES PRISTINE
T he beaches of Antigua and Barbuda are without doubt some of the cleanest you will ever have the pleasure of visiting. And this is no accident. This is the result of a concerted effort by The Government of Antigua and Barbuda and the Tourism Board to ensure that both residents and visitors to this paradise island, respect their environment, and endeavour to leave it the way they found it... or better. KEEP ANTIGUA NICE The Adopt a Coastline Initiative is aimed at changing the attitudes and behaviour of local children through mentoring youth stewards to conserve and protect the marine and coastal assets in Antigua and Barbuda. It is a grassroots campaign that includes beach clean-ups, community action and education, and public awareness- raising. So when you visit any of the beaches on the island please be sure to clean up after yourself and keep Antigua pristine for everyone to enjoy. And if you spot any rubbish that isn’t your own, maybe take that away with you too... COOL IS CLEAN In 2019 The Tourism Authority, unveiled a local marketing campaign called #CoolisClean which coincided with a global marketing campaign called #WhatCoolLooksLike. The efforts were inspired by wellness and environmental policy changes by the Government of Antigua and Barbuda led by the Ministry of Health, Wellness and The Environment. One of these policies was to prohibit the importation, distribution, sale and use of plastic shopping bags which targeted 5 types of plastics that accounted for 90% of the plastics released into the environment.
Photos courtesy of Adopt A Coastline
24
Made with FlippingBook - professional solution for displaying marketing and sales documents online