FOCUS ON LEAFLETDROP
PARCELS CASE STUDY
All you need for a beautiful and productive garden…
Leafletdrop passes the 200 million milestone
Sarah Raven launched her eponymous brand in 1999, and now provides a comprehensive range of seeds, bulbs, plants, and gardening and floristry kit. In June 2019, Sarah Raven won ‘Best Gardening Brand’ for the fourth time at the Direct Commerce Association awards. Whistl with Sarah Raven Whistl began working with Sarah Raven in 2022, initially handling a small amount of the inventory out of our Devon fulfilment site. Subsequently, Sarah Raven
consolidated their fulfilment alongside their nursery in Spalding, Lincolnshire and we now handle 100% of product despatch. What they say “We have a great experience with our Account Manager at Whistl. The attention to detail and customer service we receive from them is excellent. We have also found that everyone we deal with at Whistl provides consistent care and support.”
Only four years after launch, over 200 million leaflets have been produced and distributed using our self-serve web platform Leafletdrop. Introduced by our Doordrop Media division, Leafletdrop enables organisations to plan and implement targeted door drop campaigns direct from their desktop. Over 800 clients have signed up to the platform, ranging from political parties to local leisure attractions. Recent Leafletdroppers include What3Words with a highly successful campaign driving traffic to their website, and Oddbox who picked up a bronze Direct Marketing Association award in the Best Use of Unaddressed Print category. Originally conceived as a tool for SMEs to cost-effectively target their local market, Leafletdrop is increasingly chosen by national, digital-first brands to reach their target demographic throughout the UK. “We’re thrilled that Leafletdrop has hit the 200 million mark for delivered leaflets”, said Mark Davies, MD of Doordrop Media. “Leafletdrop has proven to be easy to use and once the target households have been identified, users can schedule distribution, organise print and pay online on a single platform, for a single fee. It’s that simple”.
Reliable leaflet distribution
Smart targeting tool
Excellent customer service
Easy leaflet printing
“Leafletdrop has proven to be easy
to use and once the target households have been identified, users can schedule distribution, organise print and pay online on a single platform,
Clare Fisher Operations Manager, Sarah Raven
Visit www.whistl.co.uk/parcels to find out about our parcel delivery services.
Mail’s the medium for Christmas It might still be Summer, but Christmas campaigns are being created and planned right now. Last year, in the weeks leading up to Christmas, JICMAIL data proved that the mail channel was a vital source of product/ service information, as the cost-of-living crisis began to bite. The Q4 open (66%), read (77%) and retained in the home (46%) rates for mail were the highest of the year, at a time when consumers were being bombarded by advertising messaging. If you’re gearing up for the crucial Q4 trading season, make sure mail is on your schedule. Get in touch at whistl.co.uk/enquiries and let us drive your business forward.
for a single fee. It’s that simple”. Mark Davies MD of Doordrop Media
LEAFLET ADVERTISING, MADE EASY, VISIT LEAFLETDROP.CO.UK
6
7
Whistl Magazine • Summer 2023
Whistl Magazine • Summer 2023
Made with FlippingBook - Share PDF online