INTRODUCING OUR NEW
Unique value proposition that drives customers and hotels to use it.
Platform for growth to increase direct bookings, profitability and efficiency.
WHY DO WE NEED A NEW SHANGRI-LA APP?
Platform for data acquisition.
Easy to use: familiarity, speed, reliability and consistency.
To be the first choice hotel app on the market and the preferred direct channel into Shangri-La.
Offer multiple services throughout our customers’ journey at a touch.
Delivered to Shangri-La Brand Standards.
ROLL OUT PLAN
1. GM TRAINING WEBINARS
Book a room / Request room preferences
GMs will have access to a few pre-recorded Webinars with first hand information about the App. (Late October)
Check Golden Circle points and account information
2. INTERNAL COMMUNICATIONS CAMPAIGN
Redeem Golden Circle points for rooms, upgrades and spa or F&B vouchers
Internal campaign to inspire and educate colleagues about the App so they can promote it to guests and
other customers. (from November)
3. GLOBAL MARKETING CAMPAIGN
Fast check-in and check-out Exclusively for our Golden Circle members initially
Global Marketing Campaign to launch App and drive customer downloads and engagement. (Starting in January)
App features will increase progressively in 2018.
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