Board Converting News, June, 9, 2025

Mondelez Sues Aldi Over ‘Copycat’ Packaging

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Mondelēz International, the maker of snacks like Oreo, Chips Ahoy! and Nutter Butter, has filed a trademark in- fringement lawsuit against Aldi, accusing the supermarket of “blatantly” copying the packaging for its food products. In May, Mondelēz, an Illinois corporation, submitted a 72- page federal complaint that claims Aldi uses similar pack-

aging on its store items that “trades upon the valu- able reputation and goodwill” of multiple “cookie and cracker snack products.” The corpora- tion said in the court documents that Aldi’s pack- aging is “likely to

Board Converting News® is published weekly by NV Business Publications, PO Box 802, Manasquan, NJ 08736-0802. Sub- scription Rates in U.S. and Canada: $275 per year or $395 for two years. Overseas rate USD $395 per year. No part of this pub- lication may be reproduced without written permission. Len Prazych - President/Publisher: lprazych@nvpublications.com Robyn Smith - Vice President Sales: rsmith@nvpublications.com Susan Riley - Associate Editor: sriley@nvpublications.com Greg Kishbaugh - FMN Editor/Sales: flexo@nvpublications.com deceive and confuse consumers and dilute the distinctive quality of Mondelēz’s unique product packaging, and if not stopped, threaten to irreparably harm Mondelēz and its valuable brands.” Mondelēz is suing for monetary damages and is also asking that the court stop Aldi, which has its headquarters in Germany, from distributing the alleged “copycats.” The suit did not specify the amount for damages. The suit contained side-by-side comparisons of Mon- delēz snacks next to items sold by the grocery chain. Next to images of Oreo, Wheat Thins, Nilla wafers and Ritz crackers were Aldi’s Original Chocolate Sandwich Cook- ies With Vanilla Filling, Thin Wheat Original Crackers, Va- nilla Wafers and Golden Round Crackers.

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June 9, 2025

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