ITN - ISRAEL TRAVEL NEWS ONLINE - November 2024

Israel Travel News, an English language professional monthly publication focusing on incoming tourism to Israel.

№ ??? 〉 January 2019 № 444 〉 November 2024

November 2024

Don´t miss the IMTM 2025 on May 7-8,2025

Israel’s Growing Incoming Travel and Tourism Drives Industry Resilience

Michael Ben-Baruch Director UK & Ireland, Israel Government Tourist Office Welcome to WTM

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CONTENTS November 2024

ISRAEL TRAVEL NEWS

OP-ED Israel’s Growing Incoming Travel and Tourism Drives Industry Resilience Don´t miss the IMTM 2025 At the Tel Aviv Expo on May 7-8,2025 Aviation El Al’s is About to Brush a New Paint on Its New Aircrafts Ethiopian Airlines Expanding its operations in Israel Last Month AirBaltic Announces a New Route to Tel Aviv Arkia Launched A New Route to England Hotels Two New Hotels are Opening in Israel: Zichron Yaakov Wine Park is the New Word

Photo: Shutterstock

Luxury Gordonia Golan Beach Hotel will be Built in the Kinneret

Azrieli Group will Finish Building its Mount Zion Hotel by 2027 Appointed Boaz Elani was appointed CEO of Sheraton Grand Tel Aviv Yael Golan Appointed Israel’s Tourism Commissioner for North America Israel Tourism Israel Ministry of Tourism Highlights 2025 Jubilee Year at ITB Asia

Since 1979

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Founded by: Amos Kinamon (1925-1994) Publisher & Editor-in-Chief: Eyal Shmueli Managing Director: Tal Shmueli

Hotel stays in Israel - almost like before the war

Editorial: Shy K. Segev Marketing: Rena Shay Graphic Designer: Magat Layout: A.N. Computer Services Worldwide Circulation Canada

The InterContinental David Hotel marked its 25th anniversary

800

Europe

4,000 1,300 9,800 2,700 650

Israel

United Kingdom United States Rest of World

Total

19,250 67,000

Estimated readership

Digital copies - 35,000 distributed throughout the world

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Page 32

Photo: Yossi Vaknin

Photo: Ministry of Tourism

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WELCOME

November 2024

Shalom,

The world’s biggest travel and tourism event – WTM in London – is fast approaching and our participation this year is more important than ever, not just to hear from our trade partners, but to also keep our finger on the pulse of an industry that has endured unprecedented challenges. Our presence at WTM is not just a statement of resilience but a commitment to staying prepared when the time comes to welcome visitors again. By engaging with key players such as tour operators, airlines, and other stakeholders, we are laying the groundwork for when international travel returns to full capacity. These connections are critical, ensuring that when the day comes for general tourism to bounce back, we can hit the ground running with the right strategies and partnerships in place. In addition to maintaining industry relationships, WTM offers a unique opportunity to reconnect with our key audiences, particularly the Jewish and Christian communities. These groups have been instrumental in shaping our visitor base in the last year, and continuing to nurture these relationships will be pivotal in ensuring a smooth return to pre-pandemic tourism levels. Meeting with partners, even during this time of uncertainty, helps strengthen existing collaborations and fosters innovative ideas for increasing visitation, particularly in niche markets that have remained resilient despite global travel restrictions. In essence, participation at WTM is more than just a checkbox on the travel and tourism calendar – it is an essential part of ensuring we remain visible, relevant, and prepared for the industry’s inevitable recovery. Through these ongoing efforts, we will be ready for the return of tourism, ready to welcome visitors, and ready to rebuild stronger than before.

Wishing you all a fruitful WTM 2024 and see you in London between 5th and 7th November at the Excel.

Michael Ben-Baruch Director UK & Ireland, Israel Government Tourist Office

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OP-ED

Israel’s Growing Incoming Travel and Tourism Drives Industry Resilience

Israel may become widely known as the ‘Startup Nation’ thanks to countless innovations in the fields of cybersecurity, communications, and technology, but the nation’s vibrant incoming travel and tourism industry is rapidly growing

I srael’s incoming travel and tourism ecosystem has plenty of cause for optimism moving forward. Crucially, July saw the government launch an Electronic Travel Authorization system to approve the entrance of tourists from visa-exempt countries. The move sees the Startup Nation join the likes of the United States, Canada, and Australia where similar systems are already in place.

In adopting an electronic authorization system, the technology has removed some of the typical obstacles that travellers face when boarding a flight to Israel. If the system doesn’t grant approval, applicants will be directed to a service center for further assistance. The timing of the nation’s visa waiver acceptance may be crucial for Israel’s travel and tourism startups. 2024 has seen venture funding rapidly accelerate among

Israeli startups, and a more streamlined tourism infrastructure may see more VC money allocated towards the industry’s brightest innovators. Venture funding in Israel grew by an astonishing 31% in the first half of 2024 in comparison to the same period last year. Many of the incoming tourism leaders have ideas about how to renovate and re-energize the flux of tourists coming to Israel.

Yossi Fatael, the CEO of the Israel’s Incoming Tour Operators Association

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November 2024

Yossi Fatael, the CEO of the Israel’s Incoming Tour Operators Association, says that “Inbound tourism doesn’t happen overnight. And today in front of our colleagues abroad, there is interest, and they are waiting for us. Incoming tourism will take time to recover. Let’s take the Corona virus for example. It took her a year and a half, or even almost two years to recover”. “The first half of 2025 seems already lost to us”,

says Fatael and adds: “but if peace breaks out here in the next month or two, then we will have to start restoring tourism. They will be available, so we can restore tourism. But in my estimation, it will be at least two whole years, from the moment the crisis ends, until we return to some sort of sanity and normality”. “One of the most difficult problems we will have the day after, for example, is that we will not have

employees. The government and the Minister of Tourism, fortunately Haim Katz - who saved about a thousand workers, by obtaining the support of 70 million ILS, because we are saving a thousand workers with zero income. As said, we don’t have businesses without employees and it’s not employees that can be recruited, after the crisis like any other business. These are employees with a lot of experience, connections,

“The first half of 2025 seems already lost to us”, says Fatael and adds: “but if peace breaks out here in the next month or two, then we will have to start restoring tourism.”

Israel Travel News • 7

OP-ED

November 2024

language and more. So out of the three thousand who were here, two thousand left because they could no longer wait. The remaining thousand, we keep in the

come out of security crises to restore tourism It doesn’t exist. We have a plan that

of improving the wounded image of the State of Israel in the world, and for this it is more important than ever to recruit opinion leaders and network influencers. Due to the budget limitations and the need for wide circulation, I would abandon the traditional advertising on the walls of the subway and invest budgets in collaborations with first-class influencers, paid and hosted, friends of Israel, the gay community and of course Jews. At the same time, it

“The relevant authorities in Israel must examine mechanisms to preserve these infrastructures, most of which, after such a long period of crisis lasting almost a year, directed resources to other destinations and countries, some of which did not survive the crisis” The return of the airlines is the fundamental and most important basis for the restoration of incoming tourism. Douk continues and says: “The crisis in incoming tourism caused a lot of damage to many tourist infrastructures, both in Israel and in the world. Infrastructures built over responsible parties in the country must act on several levels. Action should be taken as much as possible to return flights to Israel. With the outbreak of the crisis, many airlines stopped flying to Israel and as the security threat increased, more companies joined the circle. The effort to bring them back should focus on flights from North America as an important destination country and Central Europe.

“Bringing back tourism to Israel is essential not only as oxygen for the industry, but also as part of a broad process of improving the wounded image of the State of Israel in the world” offices without actually doing anything, only that they can return the day after, and even there we will have a serious problem of personnel. So even when we start working, there will be many operational problems concerning tourism and hotels in Israel”. How will you bring back tourism to Israel? “Israel needs to be rebranded. It is impossible to come back after such a crisis with the sediments we left, and come back with the same messages and the same slogan, etc. We need something that takes into account what that happened, and still calls for some kind of re- discovery. From studies that we have read all over the world, it is very important for all countries that have

Yael Biedermann - VP of International Marketing Brown Hotels

we intend to submit to the Ministry of Tourism. We need to sit down from morning to evening and think about other marketing, of course. And at the same time, we are thinking and working, for example, to receive incoming tourism. The day after is a day of war, which should be prepared for now. People in the world think that you are sitting at home and shooting missiles at you all day. If there was a strategic decision that tourism in general and tourism in particular was needed, then we would sit down now”. Yael Biedermann - VP of International Marketing Brown Hotels: “Bringing back tourism to Israel is essential not only as oxygen for the industry, but also as part of a broad process

Haim Douk, Director of Marketing and Sales - Prima Hotels

produces content with and without the influencers, videos for social media and invests budgets in their promotion”. Haim Douk, Director of Marketing and Sales - Prima Hotels: “The crisis in tourism entering Israel is the largest and longest ever. The rehabilitation of tourism entering Israel will take a long time after the war ends, until then the

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Israel Travel News • 9

OP-ED

November 2024

many years, including tourism companies, travel agents, hotels, tourist sites, guides, attractions and more.

without an answer. As in all the recent events, this time too the Israeli companies are standing by the passengers. Whether it was on October 7 or the events of last August, when most foreign companies canceled their flights. We understand the concerns that arise during this period and know that Israeli passengers need security and certainty. We do everything, in order to be prepared and ready for any scenario. We are preparing

“We understand the concerns that arise during this period and know that Israeli passengers need security and certainty. ”

The relevant authorities in Israel must examine mechanisms to preserve

these infrastructures, most of which, after such a long period of crisis lasting almost a year, directed resources to other destinations and countries, some of which did not survive the crisis, so it is important to preserve them for the day after.” Oz Berlowitz , CEO of Arkia

Oz Berlowitz, CEO of Arkia

airline, says that “our history shows that in times of crisis, foreign airlines avoid coming to Israel. They do not feel obligated to the Israeli

consumer. From yesterday to today we hear about more and more foreign companies canceling their arrival here and leaving the passengers

to increase the flight schedule as needed”.

10 • www.itn.co.il

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IMTM 7 - 8 May EXPO Tel Aviv

DON’T MISS THE IMTM 2025 AT THE TEL AVIV EXPO ON MAY 7-8, 2025

I MTM 2025 will celebrate 31 years with its central and significant focus alongside the war, with the aim of helping, supporting and rehabilitating the Israeli tourism The annual and international tourism exhibition IMTM (International Mediterranean Tourism Market) 2025, will be held in Israel for the 31st time. Following the ‘Iron Swords’ war, inbound tourism was almost completely stopped and in many parts of Israel in the north and

south tourism decreased dramatically. The largest IMTM tourism exhibition in the Middle East has always been a significant part of the promotion and leveraging of Israeli tourism in Israel and the world, and during the war it is part of the restoration of the tourism industry that needs more than ever to start and grow. Despite the war, the organizers of the exhibition anticipate that Israeli tourism exhibitors will participate, as well as from countries around

the world. The IMTM exhibition is intended for all those involved in the various branches of tourism – domestic tourism, inbound tourism as well as countries and tourism agencies from abroad. As every year, the exhibition is expected to be a colorful and joyful celebration in which desirable destinations will be revealed, impressive local and international pavilions will be presented. The exhibition includes meetings and

interpersonal connections, lectures and conferences. In addition, there is a program for invited agents in which hundreds of decision-makers from around the world come who market Israel as a tourist destination. In 2024, the exhibition was held during the height of the war and thanks to the great reputation and significance of IMTM in the world of tourism, even during the height of the war, exhibitors from the countries of the world came to participate, including

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November 2024

Eyal Shmueli, editor-in-chief of ITN and co-organiser of IMTM exhibition

Romania, Azerbaijan, Cyprus, Greece and more. The purpose of postponing the date of the exhibition is to enable the widest possible participation of countries and exhibitors from Israel and the world and to help restore tourism in Israel, as well as to continue to strengthen the position of the Israeli tourist vis-a-vis tourism destinations in Israel and the world. The countries exhibiting at the IMTM 2025 exhibition will be represented by national and regional tourism offices, convention centers, hotels, resorts, shipping companies, car rental companies, airlines

from various countries, tourism agents, travel agencies, tourist destination management companies, trade associations, service providers and attractions of various types in the field of tourism from around the world. The exhibition, organized by “Ortra” Ltd. and Israel Travel News, in collaboration with the Ministry of Tourism, will take place between May 7-8 at Expo Tel Aviv. You can register for free with a quick and simple registration through the official website of IMTM 2025.

“Against the background of the complex security situation, the tourism industry in Israel is experiencing a particularly challenging period, from tourists who have stopped coming to hotels that remain empty in the northern region. We believe that the existence of the tourism exhibition these days is a significant value for Israeli tourism, as well as a significant platform for strengthening business relations between Israel and the world at a time when the industry is going through challenges, the exhibition is a revival for renewed growth and rehabilitation of the tourism industry in Israel”.

Israel Travel News • 13

AVIATION

November 2024

plane throughout. Also, El Al gave up the gray stripe that accompanied the blue stripe along the plane. The plane is still undergoing maintenance processes in the USA and only after they are completed is expected to be handed over to El Al and put into service, most likely mainly on the company’s short premium routes to Europe such as Paris and London, alongside the flights to Thailand. It can be estimated that only new planes delivered to the company will be painted with the new paint and the company will not paint old planes at this stage. This, in light of the high demand for flights, especially in the current period, and the fact that painting an airplane requires taking it out of service for a considerable period.

EL AL’S IS ABOUT TO BRUSH A NEW PAINT ON ITS NEW AIRCRAFTS

The new plane is expected to include a number of changes such as new seating sections and also a slightly different coloring than the familiar one of El Al

I n the coming months, El Al is expected to receive its 17th Boeing 787 aircraft, and the first aircraft ordered outside of the large purchase deal for Dreamliner aircraft. The new plane is expected to include a number of changes

such as new seating sections and also a slightly different coloring than the familiar one of El Al. The plane took off for the first time in its new livery, which is expected to be the new El Al aircraft livery. As

you can see in the picture, several changes were made to the company’s familiar coloring. Unlike before, the back of the plane, under the Israeli flag, is expected to be painted entirely in the blue color that accompanies the W hile some airlines to Israel, there are other airlines that actually continue to deepen their operations in Israel, including TUS, Blue Bird and Ethiopian Airlines, which announced a short time ago about increasing its flight offer from Tel Aviv. The company announced the expansion of its operations on the Tel Aviv-Addis suspended their flights

ETHIOPIAN AIRLINES Expanding its operations in Israel Last Month

Ababa route in October and operating 19 weekly flights to and from Israel. The national airline of Ethiopia offers flights to Addis Ababa alongside connecting flights to a variety of desirable destinations in Africa, Asia and South America. Among the prominent destinations are Thailand, Zanzibar and Dubai.

The company will offer 19 weekly flights on the Tel Aviv-Addis Ababa route

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AVIATION

November 2024

AIR BALTIC ANNOUNCES A NEW ROUTE TO TEL AVIV

airBaltic said: “We are happy to launch the new line and connect Tel Aviv to the second Baltic country – Lithuania. We thank our partners at Ben Gurion Airport for their cooperation over the years and look forward to offering local passengers a wider variety of convenient options for exploring the Baltic States”.

The representative of airBaltic in Israel, Mr.

The representative of airBaltic in Israel, Mr. Gideon Teller, CEO of Tal Aviation: “The new line offers convenient and affordable travel options for our passengers”

Gideon Teller, CEO of Tal Aviation, said: “The new line offers convenient and affordable travel options for our passengers, including tourists who wish to enjoy Lithuania’s famous spas and health centers, cultural tours, rich Jewish history, as well as business travelers”.

T el Aviv, scheduled to start operating on March 31, 2025. Departures from Tel Aviv to Vilnius are scheduled for Mondays and Thursdays at 06:30 in the morning, and Vilnius to Tel Aviv on Sundays and Wednesdays at 22:50 and

23:30 at night. In addition, the company’s schedule for the summer of 2025 is expected to include 4 weekly flights between Riga (RIX) and Tel Aviv and Air Baltic will operate 2 weekly flights between Vilnius (VNO)

and Tel Aviv, with prices starting from 189 USD one way in economy class and from 719 USD in business class. Thomas Ramdal, VP of Airline Network Management at

ARKIA LAUNCHED A NEW ROUTE TO ENGLAND

A rkia Airlines announced opened of a new flight route to Manchester, England. The new route began its operations this October, offering Israeli football fans the opportunity to watch the games of Manchester United and Manchester City, two of the city’s premier football clubs. The new route operates twice a week, on Fridays and Mondays. The flight schedule will be adjusted to align with the Premier League match

Manchester City, Manchester United, and Liverpool. Ticket prices start at 550 USD. Manchester is a vibrant and lively city, offering visitors a wide range of attractions, from museums to bustling nightlife and a developed cultural scene. The city’s highlight is undoubtedly its football. The two major stadiums, Etihad and Old Trafford, host the home games of Manchester United and Manchester City, providing unforgettable football experiences for fans from around the world.

Israeli airline opened a direct route to Manchester in October, targeting football fans eager to watch Manchester United and Manchester City, two of the biggest clubs in English football

times of leading English football clubs, including

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ISRAEL EXPERIENCE

Obrat Tours specializes in the inbound tourism market in Israel, which offers high-quality serves to individual tourists (FIT) and groups. We are experts in tailor-made tours and programs for pilgrims, special interest trips, cultural, study tours, incentives and more.

A variety of group & individual tours package Tailor-made tours starting from 2 persons Pilgrims (Christian, Jewish, Muslim) Theme tours — ecology, archeology, agriculture, arts, gastronomy, wine Discovery tours with extension to Jordan and Egypt — operated by our local suppliers We offer:

Wedding and bar/bat mitzvah celebrations Incentives & Congresses Highly qualified experienced guide service VIP services From/To the airplane Car rental

Let us make discover you the beauty and charm of Israel with the best service.

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Situated at the entrance to the town of Arad and just a 25-minute drive from the Dead Sea, the Inbar Hotel has 100 modern rooms with cable T.V, complimentary safety deposit box and air conditioning. The hotel also has an indoor heated swimming pool and sauna. Arad,located in the Negev Desert in the southeast of Israel,is 600 meters above sea level and is blessed with a refreshingly arid,healthy climate.Because of its close proximity to the Dead Sea,the Inbar Hotel is an ideal starting point for organized tours and desert trips throughout the Negev. Other major tourist sites, such as Masada, the Ein Gedi Nature reserve, Tel Arad, Sussia, Sodom Mountain and Ein Bokek, are all within close driving distance of the hotel and easily accessible. The hotel’s reservations center will be happy to assist in organizing tours and desert jeep trips as well as providing information on any other outdoor activities.

38 Yehuda St., Arad 89109 Israel | Tel. for reservations: 972-8-9973303 E-mail: inbar_hotel@bezeqint.net Website: www.hotel-inbar.com

HOTELS

November 2024

TWO NEW HOTELS ARE OPENING IN ISRAEL: ZICHRON YAAKOV WINE PARK IS THE NEW WORD

The Israel Land Authority, in

will be rejected. In addition to the payment for the land, the winner will pay development costs and additional development costs to Israel Land Authority. The minimum price, development expenses/additional development expenses, deposit amount and other data will be published in the tender brochure”. cooperation with the Ministry of Tourism, is marketing land for the construction of 265 guest rooms in 2 hotel complexes in the Wine Park in Zichron Ya’akov

T he Israel Land Authority, in cooperation with the Ministry of Tourism, announced this week

approximately 606 dunams south of the Neve Sharet neighborhood and east of Route 652 in Zikr Ya’akov. The Wine Park is an integrated tourist complex that includes about 265 hotel/hospitality rooms, about 200 residential units that are under construction, areas for industry and crafts that have a tourist character in the field of wine production and its products, alongside open and private public areas. The complex includes areas for tourism and recreation,

industry and crafts that have tourist character, road infrastructure, institutions and public buildings and open areas for the well-being of visitors and vacationers. The Israel Land Authority stated regarding the opened tender: “No bids below the minimum price will be accepted. The tender in question is for the Ministry of Tourism’s recommendations only, as detailed in the tender brochure. A bid submitted without a recommendation from the Ministry of Tourism

(Sunday) that it is marketing land for the construction of 265 guest rooms in 2 hotel complexes in the Wine Park in Zichron Ya’akov in the Haifa region. The complexes marketed in the tender are intended for hotels as part of the ‘Integrated Tourism Zone- Zikron Ya’akov – Wine Park’ program which covers

18 • www.itn.co.il

Situated on the Mount of the Beatitudes – site of the ceremonies on the Mountain (Matthew 5:102), overlooking the Sea of Galilee and adjacent to the Church of the Beatitudes – erected on the mountain in the last century, after they had been destroyed all the churches that were built from time to time until the fourth century The Guest House has 50 rooms, serving daily lunches, offers the possibility of filming and has a chapel which can be booked to celebrate Masses, for studies and / or prayers.

Israel Travel News • 19 Franciscan Sisters of I.H.M. (Suore Francescane Miss. del Cuore Immacolato di Maria) Mount of the Beatitudes, South Golan 12365 Israel. P.O.Box 2236 / Tiberias 1412102 - Israel Guesthouse Reception - Tel: ++ 972-4-6711200 | Fax: ++ 972-4-6726735 Sanctuary for mass celebration reservations - Tel: 972-4-6711223 / Fax: 972-4-6711225 Email: ospbeat@netvision.net.il | http://beatitudes.church

HOTELS

November 2024

HOTEL STAYS IN ISRAEL - ALMOST LIKE BEFORE THE WAR The number of overnight stays in hotels in Israel since the beginning of the year was about 16 million, compared to 16.9 million in the months of January-August 2023. Out of these numbers, only 1.4 million overnight stays by tourists were recorded

T hanks to the overnight stays of the evacuees, the number of overnight stays in tourist hotels in Israel since the beginning of the year in January-August amounts to 16 million. This is compared to 16.9 million in January- August 2023. Of this figure, 14.7 million overnight stays were for Israelis compared to 10.4 million overnight stays in January-August last year. Tourist overnight stays amounted to only 1.4 million compared to 6.5 million in the corresponding period in 2023. An interesting figure is the occupancy of the rooms which amounted to 64% during this period, similar to January-August 2023. In the month of August, Israeli hotel stays totaled about 2.2 million, compared to about 2 million in August last year. Tourist overnight stays amounted to only 163 thousand tourist overnight stays, compared to 718 thousand in August 2023. Room occupancy in August amounted to 66% compared to 69% in August 2023.

You can see the effect of the war on the occupancy of the rooms in August. Occupancy in Eilat in August amounted to about 87%, compared to 89.6% in August last year, a similar figure. In Tel Aviv the occupancy of the rooms amounted to only 56% compared to 70.4% in the corresponding period last year, in Jerusalem the occupancy amounted to only 48.8% compared to 55.5% in August 2023.

In Haifa, the room occupancy in August amounted to 69.6% compared to 65.5% in August 2023, in the Dead Sea the room occupancy was 67% compared to 60% in August last year. Since the beginning of the year, occupancy in Jerusalem stood at 44.8% compared to 62.6% in the corresponding period last year, and in the northern district 67.9%

occupancy stood at 80.4% compared to 59.2% in the corresponding period last year. In the Central District the occupancy was 71.3% compared to 60.1% in January-August 2023, and in the Tel Aviv District the occupancy was 59.8% compared to 64.7% last year. The southern district with 75.2% compared to 68.5% in the corresponding period, January-August 2023.

compared to 57.9%. In the Haifa district,

20 • www.itn.co.il

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HOTELS

November 2024

The InterContinental David Tel Aviv Hotel marked the New Year and its 25th anniversary with a grand gala evening for its esteemed business clients THE INTERCONTINENTAL DAVID HOTEL MARKED ITS 25TH ANNIVERSARY

T he InterContinental David Tel Aviv Hotel marked the New Year and its 25th anniversary with a grand gala evening for its esteemed business clients The culinary experience was curated by Serrano Catering from Pilpel, with Chef Asi Zohar delighting guests

with specially crafted dishes. Between courses, guests were captivated by a performance from sand artist Naomi, who beautifully illustrated key moments from the past year. The evening also featured a thought-provoking lecture by Channel 12’s military and security correspondent, Nir

Dvori, and an entertaining new show by comedian Eli Finish.Hotel general manager Franco Vella and VP of Marketing Tali Raz Ginot warmly welcomed the distinguished attendees. Among the notable guests were Stefania and Lenny Taic, owners of the hotel;

Eyal Kashdan, CEO of Flying Carpet; Shanan Kraus, owner of Isram Israel; Benny Sion, owner of IGT; and Maya Korkos, representative of the New York Federation, alongside many others.

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THE OLD CITY OF AKKO INVITES YOU TO DISCOVER ITS SECRETS ABOVEGROUND AND BELOW

Old Akko (Acre) is a port city situated on a peninsula on the Mediterranean coast in northern Israel. It is known for its well-preserved old city walls. A visit to this ancient city is an important part of the Holy Land experience and one of Israel’s main tourist destinations. Currently home to thousands of residents, Akko is a study of contrasts – the convergence of East and West, modernity and antiquity, beauty and ruins. Known for centuries as the gateway to the Holy Land due to its location as a port of entry for international dignitaries and trade, Akko provides a unique glimpse into the Crusader and Ottoman periods in the region. The subterranean crusader city was revealed and restored under the Ottoman city above. This extraordinary phenomenon was awarded World Heritage Site by UNESCO. POINTS OF INTEREST: The Knights’ Kingdom A 5,000-year old story unfolds inside the halls of the citadel - the museum’ displays and films projected on the walls tell the story of the crusades. During this tour, each visitor receives a headset, and can choose one of 10 different languages. The Hospitaller Fortress The Hospitaller Order, which thrived in Jerusalem during the First Crusader Kingdom (1099-1187) transferred its headquarters to Akko during the Second Crusader Kingdom (1191-1291). The

Hospitallers expanded their headquarters and rebuilt the site, which consisted of two to three floors around a central court as

well as underground sections. The Templars Tunnel

The Templars were a military-monastic order who – in the name of the pope – aided pilgrims and the ailing coming from Europe to visit the holy sites of the Land of Israel. MORE POINTS OF INTEREST: The colorful Market Street and Bazaars are the main thoroughfare of the Old City, running from north to south. One cannot visit the city without tasting the delicious dishes at the wonderful Chef Restaurants and paying a visit at the unique Boutique Hotels. A ferry from Akko to Haifa and from Haifa to Akko is a special experience that offers tourists the chance to enjoy the spectacular views of the cities by sea (times being subject to weather condition). There are Churches, Mosques and Synagogue in Old Akko. Some of them are opened to visits. The “Or Torah” Synagogue in the new city is a site worth seeing. So is the “Al Basha” Turkish Bath and the Seraya, a structure built during Turkish rule in Akko, in the late 18th century, where the offices of the civilian regime officials were located. It is also recommended to visit the galleries in the Old City and the “Okashi” Art Museum as well as the “Treasures in the Walls” Museum.

New in the Knights Halls - Old Akko A spectacular Video Mapping Night Show at an international level, in the Crusader Fortress courtyard, with innovative technology, spectacular colours, original melodies and sights that will leave you in awe!The show will take both adults and children on a historical journey, target date is January 1, 2025. For more details and to update the dates of the Light and Sound experience, you can contact our Visitor Center. See you in Old Akko!

OLD AKKO (ACRE) Akko is a city that has been shaped by the Romans, Byzantines, Crusaders, Mamelukes, Ottomans and British, and fittingly is today home to brilliantly coexistent mixed population of Muslims, Jews, Christians, Druze and Baha’i. Akko is a study in contrasts - the convergence of east and west, modernity and antiquity, beauty and ruins.

Video Mapping Night Show in Old Akko

For more information on the city of Old Akko: Phone: +972-4-9956-705/7 | www.akko.org.il/en/ Write to us: info@akko.org.il

HOTELS

November 2024

LUXURY GORDONIA GOLAN BEACH HOTEL WILL BE BUILT IN THE KINNERETTH Hapoalim Bank will finance the construction of the Gordonia Hotel Golan Beach in the Kinneret B ank Hapoalim continues to be committed to entrepreneurs and hoteliers, especially in the current

controlled by the companies Amram Avraham and Shai Chai. The hotel is expected to open to guests in August 2026. The total cost of the project is estimated at 275 million ILS. The hotel and restaurant will be managed by the Kerem Hotels company owned by Gadi Priber and Ephraim Kramer, which specializes in managing luxury hotels and operates boutique hotels, including the Gordonia Hotel in Ma’aleh Hamishme and the Alma Hotel in Zichron Ya’akov. The hotel was designed by Feigin Architects – one of the leading architecture firms in Israel, which has designed over 100 hotels and will include a combination of natural local materials such as basalt stones and motifs from the Sea of Galilee. The interior design

of the hotel will be done by the designers Ari Sheltiel and Ruth Arad. Hila Medina, manager of the hotel team in the business division of Bank Hapoalim: “In such a complex period, we see great importance in continuing the partnership with leading entrepreneurial companies that are engaged in the further development of the hotel sector in Israel in general and in the northern region in particular. Our commitment to the hotel sector in Israel is part of a long-term strategy of Bank Hapoalim, and we will continue to support and finance this area”. Noam Greif, CEO of the Amram Avraham company: “This is a significant milestone

the company promotes the construction of, and we see the signing of the escort agreement as a great expression of confidence in the company and its partner. We strongly believe in the northern region in general, and especially when peace returns, we expect a boom in tourism in particular in the Kinneret region. Our resort caters to local and international tourism and offers, in addition to exclusive planning, complementary services that allow guests a complete vacation or retreat experience with the highest level hospitality experience alongside advanced activity centers. The activity is in accordance with the strategic plan led by the company to expand the growth engines and deepen the activity in the hotel sector”.

challenging period. In the last few days, the bank completed a financial closure to finance a project to support the construction of the luxury Gordonia Golan Beach hotel on the site of the Luna-Gal complex on the Golan Beach in Kinneret, which will be spread over approximately 65 dunams and will include approximately 150 suites in two wings (a family wing and a couples wing) next to a chef’s restaurant, conference halls, spa and fitness complexes. As part of the deal, Hapoalim will provide financing in the amount of approximately 185 million ILS to Dogal Initiative and Investments Ltd., which is

in the advancement of the project, from among the variety of hotels that

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Caesar Premier Hotels Israel

TIBERIAS / JERUSALEM / EILAT

A perfect combination between historical sites and today’s comfort, situated near the main tourist locations.

www.caesarhotels.co.il

Uncover the Story of Civilization The Bible Lands Museum Jerusalem Step into a world where ancient treasures tell the story of humanity. The Bible Lands Museum Jerusalem houses an extraordinary collection that brings biblical history to vivid life. Through 20 magnificent galleries, discover rare artifacts from the great civilizations that shaped our world – Egypt, Babylon, Canaan, Assyria, Sumer, Persia, Greece, and Rome. Marvel at exquisite hand-crafted jewelry, classical sculptures of breathtaking beauty, and priceless artworks that have endured millennia. Each piece in our collection opens a window into the lives of those who walked these lands in biblical times. Whether you’re planning an intimate tour or hosting a grand event for up to 400 guests, our museum offers a uniquely profound setting. Let our expert guides create an experience that weaves the treasures of antiquity into your special occasion.

The Bible Lands Museum Jerusalem Where ancient stories come alive. 21 Shmuel Stefan Wise, Museum Row, Jerusalem +972-2-5611066 | contact@blmj.org | www.blmj.org

HOTELS

November 2024

AZRIELI GROUP WILL FINISH BUILDING ITS MOUNT ZION HOTEL BY 2027

Value of Azrieli Group hotels: approximately 541 million ILS

T he Azrieli Group about 541 million ILS, when the value has increased by about 16 million ILS since the end of December 2023. At the end of last year, the value was estimated at about 525 estimates the value of the hotels it owns at million ILS. By the way, the hotel assets make up only about 1% of the group’s total assets. The group owns the Mount Zion hotel in Jerusalem, which was purchased

back in February 2020, for approximately 275 million ILS. Since March 2020, the hotel has been closed and the group is working to expand it to include 341 rooms with an underground parking lot that will include approximately 210 parking spaces. The company estimates that it will be able to open the renovated hotel in 2027, and the cost of the completed construction will be 645-675 million ILS. The company intends to open a class A plus

hotel. The company also owns the Red Rock Hotel in Eilat, which was purchased during 2023 for approximately 130 million ILS. Renovations have not started yet. The company anticipates that during the year, it will

other things, a hotel with about 250 hotel rooms and suites. The company states, not for the first time, that it “has come to the conclusion that entering the hotel industry will be an opportunity to expand the group’s mix of activities, using the company’s existing initiative capabilities and the real estate assets it owns and the operational experience gained in the sheltered housing sector”.

open an 85-room hotel located near the Azrieli

Mall in Modi’in, and is also working on the expansion of the Azrieli Center in Tel Aviv (the Spiral Tower) which is expected to include, among

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It's one thing to say you love Israel; It's another thing to do something about it

Location & Staff 9.3

Ariela Schmida Doron General Manager, Jerusalem Gold Hotel We invite all Friends to come up to Jerusalem and... Stay in the Beautiful Jerusalem Gold Hotel

Contact your Travel Agent! Jerusalem Gold Hotel 234 Jaffa Road, 94383 Jerusalem, Israel

Fax: 972-2-501-3344 | Website: www.jerusalemgold.com Across street to the NEW fast train station from & to Ben Gurion Airport 1-888-mygoldhotel (694-6534) or 972-2-501-3333

Israel Travel News • 27

APPOINTED

November 2024

Elani, who previously served as CEO of the Ritz-Carlton Herzliya, is moving to the iconic Tel Aviv hotel: “brings with him a fresh and innovative point of view” BOAZ ELANI WAS APPOINTED CEO OF SHERATON GRAND TEL AVIV N ew CEO for the Sheraton Grand Hotel

of experience, passion for hospitality and dedication to creating memorable guest experiences will be invaluable to our service. Boaz’s leadership comes to us as we look forward to the fresh and innovative point of view he will bring”. The Sheraton Grand Tel Aviv Hotel, operating as part of the Marriott chain, was established on Yarkon Street in 1977, and over the years

Tel Aviv. Boaz Elani, who previously served as CEO of the Ritz-Carlton Hotel in Herzliya, has been appointed CEO of the hotel on Tel Aviv’s beach strip. The hotel states that “Boaz joins us with an impressive background, having led the Ritz-Carlton in Herzliya to new heights during his time as CEO. His wealth

has become one of the iconic hotels on Tel Aviv’s coastal strip. The beach at the foot of the hotel was named “Sheraton Beach” after the hotel. The hotel has hundreds

of rooms, suites, a business lounge,

a swimming pool and a “Horizon” spa complex operating in it.

YAEL GOLAN APPOINTED ISRAEL’S TOURISM COMMISSIONER FOR NORTH AMERICA

The previous tourism commissioner, Eyal Carlin, has left the ministry to take a position at El Al T he Israel Ministry of Tourism has appointed Yael Golan commissioner, Golan is also director of the international hosting

interim tourism commissioner for North America. Golan will oversee all tourism marketing for the ministry’s five regional offices in the U.S. and Canada. Previously, Golan served as tourism consul of the Southern region for six years. Based in Atlanta, she promoted Israel travel to tour operators, host agencies, airlines, cruise lines, major Christian denominations and Jewish organizations. In addition to her role as interim

program. Since the events of Oct. 7, she has been the point person for two northern Israel regional councils -- Marom Galil and Metula -- in charge of finding accommodations for displaced citizens. The Israel Ministry of Tourism also named Richard Liverance the Western region marketing director and Lisa McManus business development manager for the Midwest region.

28 • www.itn.co.il

THE MOST MEANINGFUL DESTINATION

DESERVES THE ATTENTION TO DETAIL ONLY SAR-EL TOURS CAN PROVIDE

CAREFULLY-TAILORED TOURS Sar-El Tours offers specially tailored journeys led by expert guides. Each tour is crafted to align with your personal faith journey, ensuring an experience that not only informs but also transforms. As you walk through the land of the Bible, you'll be immersed in the profound significance of these sacred sites, allowing your faith to deepen in powerful, life-changing ways.

THE JOY OF THE GALILEE

The David’s Harp Galilee Resort offers breathtaking views of the Sea of Galilee and surrounding hills. 270 rooms combine Biblical inspiration with modern luxury and comfort, creating a truly unique and unforgettable stay for guests seeking relaxation and connection to the land’s rich heritage. Part of the David’s Harp Hotel Chain by Sar-El Group.

TRAVEL IN COMFORT AND STYLE A delightful surprise is the comfort and relaxation you can experience on your journey due to our remarkable fleet of modern and comfortable buses. Features like powerful air conditioner and charging stations, and the most comfortable seats imaginable make your trip from destination to destination one of relaxation and learning, as our expert guides continue to inform and direct you along the way.

TO BOOK WITH SAR-EL TOURS, CONTACT YOUR TRAVEL AGENT TODAY

Sarel@sareltours.com Sareltours.com

Atlas Boutique Hotels 40 years of the Finest and MostInteresting Accommodation Experiences in Israel

T he most recent hotel to join the chain of Atlas Boutique Hotels is the Backstage Hotel, built inside an historic theater which was converted into 48 beautiful rooms and spaces that tell the fascinating story of performing arts in Tel Aviv. The Backstage - which has immediately become one of the best and most talked- about locations in a city packed with hotels - is the result of our 40 years of experience in creating unique concept hotels at prime locations in Israel’s most important tourism cities – Tel Aviv, Jerusalem, and Eilat. Atlas Boutique Hotels are all situated at prime locations - whether it’s at the beating heart of the city, the marketplaces or the picturesque seaside neighborhoods in Tel Aviv and Jerusalem, or a quiet but central location in Eilat near all the attractions and restaurants. Each hotel has its own unique concept, which draws inspiration from the building’s unique architecture, its history, or the surrounding area. Our concept hotels and boutique designer rooms are renowned

for their creativity, bringing to Israel a timeless and unprecedented accommodation concept. The unique accommodation design is complimented by our core strength and standout feature as a brand – which is our exceptional service and customer experience. It’s this commitment that has propelled our hotels to the highest rankings on Google and across all booking platforms. Whether you’re looking for an upbeat urban experience, a luxurious family vacation, high- standard business functionality or any other kind of getaway, one of our Atlas Hotels is the right fit for you.

Website: www.atlas.co.il | Business@atlashotels.co.il

These are not just any other generic hotels: each of the 16 hotels in the Atlas chain offers a different style of accommodation experience, with unique design and character, in Israel’s tourism cities

ISRAEL TOURISM ISRAEL MINISTRY OF TOURISM HIGHLIGHTS 2025 JUBILEE YEAR AT ITB ASIA November 2024

Photo: Ministry of Tourism

Strengthening Ties with Key Asian Markets Including India and the Philippines The Israel Ministry of Tourism (IMOT) marked a successful return to the prestigious ITB Asia event, held in Singapore from October 23 to 25, 2024, after a 16-year hiatus. This return highlights Israel’s commitment to strengthening its ties with key Asian markets, promoting the country’s unique tourism offerings despite ongoing regional challenges. The centerpiece of Israel’s pavilion at ITB Asia was the upcoming 2025 Jubilee Year, a significant event celebrated every 25 years. The Jubilee Year holds immense religious importance, particularly

32 • www.itn.co.il

IMTM 7 - 8 May EXPO Tel Aviv

Mark Your Calendar

www.imtm-telaviv.com | imtm@ortra.com | +972 3 638 4444

ISRAEL TOURISM

November 2024

showcase Israel’s unique offerings to a new generation of travelers from Asia. The continent, including countries like India and the Philippines, has always been a strategic market, and we are enthusiastic about its growth potential.”

seeking unique, immersive experiences. Challenges and Resilience Amid Regional Conflict IMOT’s participation at ITB Asia comes at a time of heightened regional tensions. However, the ministry’s focus on maintaining connections with key international markets underscores its resilience and commitment to tourism recovery. The event provided Israel with an opportunity to reconnect with global partners, rebuild relationships, and ensure the continued growth of its tourism industry despite external challenges. Looking Ahead: Collaboration and Growth in the Asian Market The relationships built during ITB Asia are expected to contribute significantly to the future of Israel’s tourism sector. By focusing on spiritual and cultural tourism, Israel hopes to attract travelers from countries across Asia, including India, the Philippines, and China. These regions hold immense potential for growth, and Israel is positioning itself to capitalize on the increasing demand for meaningful travel experiences. The 2025 Jubilee Year will undoubtedly play a central role in these efforts, offering a unique draw for spiritual

for spiritual travelers and pilgrims. It offers visitors the opportunity to gain indulgences by visiting sacred sites such as the Basilica of the Holy Sepulchre in Jerusalem and the Basilica of the Annunciation in Nazareth. Israel expects the Jubilee Year to attract thousands of spiritual tourists, bolstering its reputation as a destination rich in history and spirituality. reputation as a destination rich in history and spirituality. Key Delegation and Strategic Markets The Israeli delegation at ITB Asia included prominent figures such as Peleg Pablo Lewi, Foreign Affairs Advisor to the Minister of Tourism, and Hassan Madah, Director of International Marketing. The group was joined by senior representatives from Israel’s Asian offices, including Amruta Bangera, Director of Marketing for India; Anna Oraiza Aban, Marketing Manager for the Philippines; and Roy Kriezman, Consul Tourism Affairs for China. Their presence underscored Israel’s strategic focus on strengthening its partnerships with countries like India, the Philippines, South Korea, and other Asian nations. Reflecting on the event, Amruta Bangera noted, “ITB Asia 2024 has provided an excellent platform to

tourists. Israel is already preparing to welcome an influx of visitors during this significant religious event, which will not only boost tourism but also deepen international understanding of Israel’s rich cultural and spiritual heritage. Conclusion: A Promising Future for Israel’s Tourism Sector Israel’s participation in ITB Asia 2024 highlights the country’s strategic focus on the Asian market and its commitment to promoting tourism despite the challenges it faces. With the upcoming Jubilee Year in 2025, Israel has a unique opportunity to attract a global audience of pilgrims and spiritual travelers. By building on the relationships forged at ITB Asia, Israel is poised to enhance its tourism offerings and continue expanding its influence in the competitive global tourism industry.

Strengthening Ties with India and Other Key Asian Markets

India, in particular, has emerged as a priority

market for Israel. The Israeli delegation engaged with numerous Indian travel professionals and media representatives at the event, aiming to promote Israel as a premier destination for Indian travelers. With growing interest in spiritual and cultural tourism, Israel hopes to leverage its rich heritage to attract more visitors from India in the coming years. The Israeli Ministry of Tourism is focused on promoting the country’s diverse tourism offerings-ranging from historical and religious landmarks to vibrant modern attractions. This includes not only the spiritual sites of Jerusalem and Nazareth but also the country’s burgeoning eco-tourism and sustainability initiatives. Israel’s vibrant culture, bustling cities, and stunning landscapes are being positioned as must-see destinations for travelers from Asia, particularly those

“ITB Asia 2024 has

provided an excellent platform to showcase Israel’s unique offerings to a new generation of travelers from Asia“

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