ISRAEL TOURISM
November 2024
showcase Israel’s unique offerings to a new generation of travelers from Asia. The continent, including countries like India and the Philippines, has always been a strategic market, and we are enthusiastic about its growth potential.”
seeking unique, immersive experiences. Challenges and Resilience Amid Regional Conflict IMOT’s participation at ITB Asia comes at a time of heightened regional tensions. However, the ministry’s focus on maintaining connections with key international markets underscores its resilience and commitment to tourism recovery. The event provided Israel with an opportunity to reconnect with global partners, rebuild relationships, and ensure the continued growth of its tourism industry despite external challenges. Looking Ahead: Collaboration and Growth in the Asian Market The relationships built during ITB Asia are expected to contribute significantly to the future of Israel’s tourism sector. By focusing on spiritual and cultural tourism, Israel hopes to attract travelers from countries across Asia, including India, the Philippines, and China. These regions hold immense potential for growth, and Israel is positioning itself to capitalize on the increasing demand for meaningful travel experiences. The 2025 Jubilee Year will undoubtedly play a central role in these efforts, offering a unique draw for spiritual
for spiritual travelers and pilgrims. It offers visitors the opportunity to gain indulgences by visiting sacred sites such as the Basilica of the Holy Sepulchre in Jerusalem and the Basilica of the Annunciation in Nazareth. Israel expects the Jubilee Year to attract thousands of spiritual tourists, bolstering its reputation as a destination rich in history and spirituality. reputation as a destination rich in history and spirituality. Key Delegation and Strategic Markets The Israeli delegation at ITB Asia included prominent figures such as Peleg Pablo Lewi, Foreign Affairs Advisor to the Minister of Tourism, and Hassan Madah, Director of International Marketing. The group was joined by senior representatives from Israel’s Asian offices, including Amruta Bangera, Director of Marketing for India; Anna Oraiza Aban, Marketing Manager for the Philippines; and Roy Kriezman, Consul Tourism Affairs for China. Their presence underscored Israel’s strategic focus on strengthening its partnerships with countries like India, the Philippines, South Korea, and other Asian nations. Reflecting on the event, Amruta Bangera noted, “ITB Asia 2024 has provided an excellent platform to
tourists. Israel is already preparing to welcome an influx of visitors during this significant religious event, which will not only boost tourism but also deepen international understanding of Israel’s rich cultural and spiritual heritage. Conclusion: A Promising Future for Israel’s Tourism Sector Israel’s participation in ITB Asia 2024 highlights the country’s strategic focus on the Asian market and its commitment to promoting tourism despite the challenges it faces. With the upcoming Jubilee Year in 2025, Israel has a unique opportunity to attract a global audience of pilgrims and spiritual travelers. By building on the relationships forged at ITB Asia, Israel is poised to enhance its tourism offerings and continue expanding its influence in the competitive global tourism industry.
Strengthening Ties with India and Other Key Asian Markets
India, in particular, has emerged as a priority
market for Israel. The Israeli delegation engaged with numerous Indian travel professionals and media representatives at the event, aiming to promote Israel as a premier destination for Indian travelers. With growing interest in spiritual and cultural tourism, Israel hopes to leverage its rich heritage to attract more visitors from India in the coming years. The Israeli Ministry of Tourism is focused on promoting the country’s diverse tourism offerings-ranging from historical and religious landmarks to vibrant modern attractions. This includes not only the spiritual sites of Jerusalem and Nazareth but also the country’s burgeoning eco-tourism and sustainability initiatives. Israel’s vibrant culture, bustling cities, and stunning landscapes are being positioned as must-see destinations for travelers from Asia, particularly those
“ITB Asia 2024 has
provided an excellent platform to showcase Israel’s unique offerings to a new generation of travelers from Asia“
34 • www.itn.co.il
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