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Personal Touch and Hard Work How Dale Stackable Found Real Estate Success b y M a r y We l c h
W hen Dale Stackable moved to 30-A in 2002 with her two young daughters, Channing and Whitney, she had never had a full-time job. But through hard work, and a passion for real estate and working with people, she is now a Luxury Collection Realtor at Berkshire Hathaway Home Services Pen Fed. She has sold more than $136 million in real estate and is in the top 1 percent of realtors nationwide. “Prior to moving to Santa Rosa Beach, I loved to look at houses with friends. When I made 30-A my home, it was a natural for me to get my real estate license. I loved it then and still enjoy it,” Stackable shares. Stackable’s success is built on good old- fashioned hard work and an attention to making the entire process appear seamless and fun. She knew the area because her family bought property in the 1990s along Scenic Corridor 30-A after moving their second home from the Panama City Beach area. Back in 2002, the area was pretty desolate. “There were no grocery stores, only Seagrove Market. I had a few friends that had beach homes here and I thought that others back in Birmingham may be interested in this area as well,” she says. She kicked off her business by handwriting over 500 letters telling friends and acquaintances that she had moved to the 30-A area and was selling real estate. “Not everyone had heard of 30-A but slowly friends started contacting me,” she says. “It took years to build a database and that database has evolved and grown.” It was those initial handwritten notes that started Stackable on her path. Unlike some in the business, she doesn’t purchase potential clients from a lead generator. Her approach is personal. She reaches out to people, works closely with other realtors, is active in the community, and is quick to hand out her business card. “My number one source of business is referrals,” she says. Most of her customers end up being friends. “At closing I ask buyers or sellers to refer me to their family and friends. I can be persistent, and I don’t give up easily. Sometimes it takes years for second home buyers to pull the
trigger.” Although she sells multi-million houses, she gives the same service to $150,000 buyers and sellers. “Buying a second home or investment property is a different feeling than buying your main home,” she says. “It’s much more exciting. I like to be the front line of communication with buyers and everyone.” Stackable says that another advantage is the fact that her husband, Brian Stackable, is an architect with Stackable Mracek Design Group. “I have learned and continue to learn from Brian. His specific knowledge of the various communities is very helpful,” she says. Stackable admits success took a long time. “30-A is a strong, stable market and I am thankful to be a part of all that the future holds,” she says. “Real estate is truly local in nature and I am lucky to be a part of this area.” Stackable works hard to give the most up-to- date information and her website is updated every night. “I know you can get information on the internet, but it is often out-of-date or inaccurate. Working with a seasoned realtor is a huge advantage. An experienced agent can help decipher all of the information and narrow it down to match your specific criteria. It is extremely important that you work with an experienced Realtor. I cannot stress that enough.” Stackable, who is building a second home in Montana, says real estate comes inherently to her. “I’m just passionate about it and I love what I do. The enthusiasm is natural. The market here is more than steady and I’m just so thankful to everyone I’ve worked with. Because of them, I’ve been able to do this and it’s something I really love.” For more information, Dale Stackable, Berkshire Hathaway Home Services Ped Fed is located at 7684 W. County Hwy., Santa Rosa Beach, FL. 32461. You can reach her at (850) 699-1885, Dale@DaleStackable.com, or go to www.scenic30aluxuryrealestate.com for more information.
Dale Stackable
At closing I ask buyers or sellers to refer me to their family and friends. I can be persistent, and I don’t give up easily.
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