Report to the Community 2025

History Broadcast Wars (Premiered November 2024)

Remember the Magic: A Look Back at the Dayton’s Holiday Shows (Premiered December 2024) This documentary invited Minnesotans back into the wonder and whimsy of the Dayton’s holiday shows, blending archival material, personal stories, and contemporary reflection. Its premiere with Hennepin Arts created a downtown Minneapolis moment, complete with window displays, vertical video activations, and holiday partnerships designed to reconnect audiences with a beloved cultural memory.

How wonderful was this. I loved every second and felt the happiness of artist and patron alike. Thanks for sharing this incredible story of a time when people created things for the joy of it.” – Twin Cities PBS YouTube Viewer

A documentary about the rivalry, innovation, and personalities that shaped the golden age of Minnesota broadcast news, “Broadcast Wars” premiered at the Riverview Theater to a full house of journalists, broadcasters, and community members. Built as both a feature documentary on TPT 2 and a three-part streaming series, it sparked statewide nostalgia and conversation about how local news shaped Minnesota’s civic and media identity. The campaign’s premiere screening and media day, anchored by Cathy Wurzer, resulted in a surge of social engagement, earned coverage in local outlets, and 20,000+ total streams. Stories That Spark Impact Viewer survey results show that Twin Cities PBS’s storytelling helped audiences: • Learn something new (95%) • Understand a different perspective or experience (89%) • Feel more connected to their community (81%) • Take action, from starting conversations to visiting local sites (86%)

10 • TPT.org

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