Additional Community Moments • NSF STEM Day at Twin Cities PBS celebrated 75 years of National Science Foundation support, with hands-on learning tied to “SciGirls,” “DragonFlyTV,” and “Book Drop.” • “Skillsville” Premiere Party at American Indian Magnet School welcomed families into the world of Dev, Cora, and Rae with sensory-friendly accommodations, transit partnerships, and engaging activities that brought the new show to life. • Rock the Cradle, hosted by Minnesota Public Radio’s The Current at Community Connection (continued)
Informing Audiences Twin Cities PBS continues to provide Minnesotans with trusted journalism, legislative coverage, and public-safety communication. In a year defined by civic complexity, our public affairs and information services remained a stabilizing force, delivering clarity, accountability, and connection when Minnesotans needed it most. Almanac A Friday-night tradition for decades, “Almanac” remains Minnesota’s longest- running public affairs program and a cornerstone of statewide civic dialogue. Providing trusted news, information, and context, the beloved show marked its 40th anniversary in FY25. Twin Cities PBS celebrated this milestone with activations that honored the show’s rich legacy while maintaining its relevance to digital-first audiences. This included two special trivia nights for nearly 200 “Almanac” superfans in Rochester and Minneapolis; a two-week digital billboard campaign across the Twin Cities metro, generating over 2.15 million impressions; a series of new “Almanac” videos and curated playlists on social media, resulting in nearly 50,000 views; and a live 40th anniversary broadcast with state leaders and special guests. To cap it off, an official proclamation from the Governor’s Office declared December 7, 2024, as “Almanac Day” in Minnesota, commemorating the show as a trusted and reliable pillar of journalism in Minnesota. In FY25, “Almanac” also covered the legislative session with all four caucus leaders, featured a look back at the five-year anniversary of George Floyd’s murder, and included live debates in advance of Minneapolis and St. Paul’s mayoral elections. The show earned a 2025 Upper Midwest Emmy for Interview/Discussion, reaffirming its journalism as both trusted and relevant. An annual tradition, “Almanac” was also at the Minnesota State Fair for a live collaboration with MPR News, complete with political interviews, live music, and audience participation.
For me personally, ‘Almanac’ really plugs me in to local and state politics more than any other local media... I have definitely started conversations with friends about the state of state politics, because ‘Almanac’ better arms
the Minneapolis Institute of Art, introduced “Skillsville” to new audiences with character meet & greets and fun activities that bolstered children’s imaginations.
me to do so!” – “Almanac” survey
FY25 Premiere Screenings for Local Productions Broadcast Wars – Riverview Theater, Minneapolis A packed public screening at the historic Riverview Theater brought together journalists, alumni broadcasters, and longtime viewers. The event was followed by a panel discussion led by Cathy Wurzer, offering behind-the-scenes insight into the evolution of Minnesota’s local news landscape. Remember the Magic – The Hennepin, Downtown Minneapolis A deeply nostalgic screening hosted in partnership with Hennepin Arts, complete with a post-film conversation and custom Dayton’s holiday window displays at The Dayton’s Project. Stage Season 4 Premiere Party – Twin Cities PBS Studio A, St. Paul An intimate kickoff event that featured an exclusive acoustic performance by Kiss the Tiger. Media, partners, and supporters gathered in Studio A to celebrate the new season and the musicians shaping Minnesota’s arts scene.
Almanac Informs & Engages According to an “Almanac” viewer survey: • Felt more informed about state issues (93%) • Learned about a perspective different from their own (86%) • Were challenged to think in a new way (74%) • Took action, from starting conversations to contacting legislators (88%)
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