Popular Plan Benefits Advertisers and Readers The BUYERS’ GUIDE is a unique feature of THE KING’S BUSINESS which serves a twofold purpose. ATTENTION VALUE tests are carried on. As a continual attraction, the prize contest appeals to subscribers. It
Readers are urged to participate and to earn for themselves desirable prizes by writing us about specific instances of their patronage of KING’S BUSINESS adver tisers. Each contestant is requested to state the firm patronized, the issue of THE KING’S BUSINESS in which the advertising appeared, and the article purchased or recommended. Every letter is verified and every contestant receives a prize. The results of this plan have been highly satisfactory. SOMETHING MORE THAN ADVERTISING We believe that in the combination of the BUYERS’ GUIDE classified list ings (cross-indexed to refer to the page on which the advertiser’s display ad appears) plus the prize contest, we have developed A REAL MERCHAN DISING PLAN of value to our adver tisers. The goods and services of each advertiser are arranged conveniently under alphabetical headings. BEVERAGES PAN AMERICAN TE A COMPANY, 2704 S. Vermont Ave., Los Angeles, Calif. Famous Mate and Ephedra tea. See display ads pages 74 and 83.___________ BIBLE BINDING GRACE BIBLE HOUSE AND BINDERY. Bibles, Best Books, Scripture Cards, and Stationery. Bibles repaired and rebound. Flexible leather covers a specialty. Grace Whidden, 2026 E. Fourth St., Long Beach, Calif. BIBLE CHARTS JAM ISON’S CHRONOLOGICAL PANORAMA of the Bible, lithographed in 9 colors, on fine map cloth. Large 4x8 ft. size, $30; 17x34 inches $1.75, including key, postpaid. Abridged one-color edition, 10c. Prof. Lewis H. Jamison, 751 Olive Ave., Long Beach, Calif. BIBLE COMMENTARY FLEMING H. REVELL CO., 158 FIFTH AVE., New York, N. Y ., publishers of “ Matthew Henry’s Commentary” on the whole Bible. See display ad back cover. BIBLE GAMES DUMEZ REBUS CO., 30 E. 20TH ST., HOL- land, Mich. Send for 'new Bible game, “Bible Rebuses.” See display ad page 86.______________ BIBLES OXFORD UNIVERSITY PRESS* 114 FIFTH Ave., New York, N. Y ., publishers of Scofield Reference Bible, Loose Leaf Edition. See display ad page 76. __________________________ . BOOK CLUB THE FAM ILY AL TAR BOOK SHOP, 200 Plymouth Bldg., Minneapolis, Minn. W rite for details about membership in the Book Club. See display ad page 62. BOOK STORES THE BAPTIST BOOK STORE, 313 W . Third St., Los Angeles, Calif. A supply house near at hand. See display ad page 74. BIOLA BOOK ROOM, 560 SOUTH HOPE St., Los Angeles, Calif. Headquarters Fun damental Literature. See display ad page 80. WESTERN BOOK AND TRACT COMPANY (Oakland’s Leading Bible H ouse), 1730 Tele graph Ave., Oakland, Calif. Dr. H. A. Iron side, President. Christian literature. Send for our catalogues and receive free book let, also.
speaks to them individually: “ Here are scores of things you could use, or that your church or Sunday-school needs. Buy for yourself, or recommend to a customer, and you will win a worth while prize.” The prize for the best letter comply ing with the contest rules is $10 in cash; the second prize, a year’s sub scription to THE KING’S BUSINESS and a beautiful Teacher’s Bible. The next ten awards are annual subscrip tions to THE KING’S BUSINESS. And remember, every contestant receives a prize! Ask for details and rate card.
First, it stimulates advertising repre senting firms and products interesting to Christian readers. When the BUYERS’ GUIDE was introduced in the March, 1936, issue, the magazine car ried 60 advertisements. In the present (February, 1938) number, there are 102 advertisements— which is about our present average. For many years, no consecutive effort was made to stimulate advertising, and as a conse quence the magazine was published at a regular annual loss. During the past year, the magazine has been conducted without a deficit, although the surplus cannot be called a profit, for it is used in the extension of this work, without gain to any individual or corporation. READER INTEREST Second, it stimulates reader interest. For this purpose, attractive prize con-
THE NEXT PRIZE CONTEST CLOSES JUNE 30, 1938
THE KING’S BUSINESS 558 South Hope Street Los Angeles, Calif. • BUYERS’ GUI]BE •
Price If Paid in Advance
CHOIR AND PULPIT GOWNS DeMOULIN BROS. & CO., 1126 S. 4TH ST., Greenville, 111., makers of choir gowns and pulpit hangings. See display ad page 78. 31 N EW BLACK POPLIN PLEATED CHOIR gowns, academic style. All or part. $3.75 each. Louis J. Lindner, 425-RP, New York City. ______________________________________ __ NATIONAL ACADEMIC CAP & GOWN CO., 821 -23 Arch St., Philadelphia, Pa. Send for catalogue of pulpit robes and other church appointments. See display ad page 60. CHRISTIAN PUBLICATIONS THE BIBLE INSTITUTE COLPORTAGE Assn., 810 N. W ells St., Chicago, 111., pub lishers of new1books: “ The Resurrection of the Human Body,” by Norman H. Camp, and “The Jew and His M ission," by Henry Os- trom. See display ads pages 77 and 78. THE BIBLICAL DIGEST, 1702 W INON A ST., Chicago, 111. Two months extra with yearly subscription. See display ad page 82. THE BUNK HOUSE, 124 N. FLORENCE, Burbank, Calif., announces new book, “Breaking Into the Movies,” also “Go W est Young Man,” both by Leonard Eilers. See display ad page 83. CHRISTIAN PUBLICATIONS, INC., 1506 Third St., Harrisburg, Pa., gives “ 1938, Course in Bible Prophecy,” fo r , young peo- ple’s societies. See display ad page 68. THE CHRISTIAN READER’S DIGEST, 1040 Park Ave., Omaha, Nebraska. Send for free sample copy of publication. See display ad page 60. THE CHRISTIAN VICTORY MAGAZINE, 2909 Umatilla St., Denver, Colo.; Fred John Meldau, Editor. See display ad page 85. THE DANIELLE PUBLISHERS, 5472 GIL- bert Dr., San Diego, Calif., featuring new book by Dan Gilbert, entitled “ The Slaughter of Innocence." See display ad page 75. EYE-M ETHOD PUBLISHING CO., 1712-16 E. 20th St., Oakland, Calif., offers “Graphic Guide,” weekly, and home and Church School study courses. See display ad page 67. GOOD NEW S BOOK ROOM, GEORGE, Iowa, agents for Christian fiction by Paul Hutchens. See display ad page 62. THE KING’S BUSINESS, 558 S. HOPE ST., Los Angeles, Calif., conducts special Club Organizers’ offer on subscriptions. See dis-. play ad inside front cover and page 41.
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___________AGENTS WANTED___________ GEORGE W . NOBLE, MONON BLDG., CHI cago, 111., will send free price list regarding selling proposition. See display ad page 60. PEASE GREETING CARDS, INC., 264 Laurel St., Buffalo, N. Y., offer for sale Special and Everyday Christian Greeting Cards. See display ad page 70.______________ _ A W OM A N ’S CHANCE FOR EXTRA MONEY, supplying home-keepers with Royce Good Goods. W rite The Abner Royce Co., 381 Royce Bldg., Cleveland, Ohio. See display ad page 76. ANNUITIES AMERICAN BIBLE SOCIETY, BIBLE HOUSE, New York City. Free booklet describing annuity agreements. See display ad page 73. JOHN BROWN SCHOOLS, SILOAM SPRINGS, Ark., offer opportunity to invest in Annuity Endowment Fund. See display ad page 83. MOODY BIBLE INSTITUTE, 153 INSTITUTE Place, Chicago, 111. W rite for new booklet, “ Facts,” for information regarding annuity plan. See display ad page 61. ART WORK NATIONAL ART SCHOOL, INC., 3601 MICH- igan Ave., Chicago, 111., will send free book let describing “ Koehne Method” of photo coloring. See display ad page 60. ___________ASTHMA REMEDY MRS. G. ROBERTS, 35-K ROXBORO ST., W ., Toronto, Can., will send information regard ing remedy for asthma upon request. See display ad page 60._____________________• ATTORNEY CLAUDE A. W AT SO N , 5603 N. FIGUEROA St., Los Angeles, Calif. Attorney-at-law . See display ad page 62. BANKING (Savings) EQUITABLE PLAN COMPANY, 704 S. Spring St., Los Angeles,. Calif. Allows 5 % ' on savings pass book accounts. See dis- play ad pag° 70: BENEVOLENT SOCIETY AMERICAN CHRISTIAN BENEVOLENT S o ciety, Rushford, Minn. W rite for particulars. See display ad page 71.
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