Brand equity is defined as “the perceived value of a company based on its reputation with its audience.” 5 The connection between retail brands and high-quality reliability is already drawn for many consumers, so capitalize on that connection by throwing your logo into the mix! With a versatile array of retail branded items, we’re confident you’ll find just the thing to leave them saying “wow.”
5. www.forbes.com/sites/forbesagencycouncil/2022/04/26/brand-equity-and-why-it-matters/
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