Sports and Betting are Big Business
34% of internet households who watch sports programming are likely or very likely to place a bet via a sports betting feature within the video stream itself. As of 2020, Parks Associates research found that 10% (10-11M) of heads of US internet households reported participating in sports betting with 81% of sports bettors being male and 78% wagering on NFL games. Sporting events are unique in the content marketplace and represent the largest library of live programming. Sports betting represents a major revenue opportunity for OTT services both in the form of wagering and partnerships with sports leagues (e.g., NFL, MLB, NBA).
Fantasy sports in the US currently occupy a grey area in terms of legality, with various states having differing opinions as to whether it counts as a game of skill or as gambling. However, given the high potential for additional revenue, more states are expected to loosen restrictions in the near future. The two largest fantasy sports platforms in the US are FanDuel and DraftKings, which both offer additional services for sports betting and online casino products. Smaller and more recent entrants into this market include: • StreamLayer: Offers an interactive and engaging platform for OTT and mobile media distributors to bet on live games, view player statistics, and participate in polls, trivia, watch parties, and chats without leaving the game. • SimWin Sports: Is the metaverse’s first digital sports league that combines gaming with fantasy sports and betting; players can engage with their fantasy teams 24/7. • Tappp: A technology and marketing company focused on providing a single-screen interactive gaming, betting, and transaction experience.
13 | © Parks Associates
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