The Future is Interactive
Consumer expectations around video content are continually evolving. As technology advances to offer new features and devices for users to consume content, providers need to keep up.
Consumers are now accustomed to moving between services to meet momentary entertainment demands. Incorporating interactive elements into the viewing experience helps increase viewer engagement as well as deepen emotional investment in the content and with the video platform. Interactive components that accompany video entertainment such as co-viewing capabilities, sports betting, exclusive features, gamification, and shopping also keep viewers on the platform longer, allow more room for partnerships and collaborations, and promote customer loyalty, ultimately driving revenue.
14 | © Parks Associates
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