Video Service Delivery The introduction of streaming video services has radically changed how consumers enjoy media by introducing more choice and control for the viewer. It also complicates how video services are delivered.
In 2017, 75% of internet households paid for the linear experience of cable television versus only 44% of households today.
Streaming is now the most popular way for consumers of all ages to watch video content.
As of 2022, 87% of US internet households subscribe to at least one over-the-top (OTT) service. But saturation in the streaming market means services are experimenting with new ways to add revenue, retain and grow subscribers, and meet modern consumer expectations. New business opportunities are emerging as interactive features become integrated into video streams and as more consumers shift to multiplatform and mobile viewing. This white paper covers consumer interest in interactive entertainment and the next generation of video viewing. It discusses various forms of interactive entertainment and includes data about consumer demand and interest in such services. It also discusses the value of livestreaming and how interactive services can best be implemented and managed.
1 | © Parks Associates
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