IT’S ALL ABOUT DEVELOPING DIRECTORS P. 14
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IN ACTION
| B U I L D I N G YO U R B U S I N E S S |
2023 Marketing Executive of the Year & President´s Club Winner EXECUTIVE DIRECTOR 3 VIVIAN YUN HO
eu.melaleuca.com
ENHANCING THE LIVES OF THOSE WE TOUCH
A MESSAGE FROM CEO JERRY FELTON
They are the activities that help others discover Melaleuca. And they are the activities that will help anyone achieve financial wellness.
catch. By the end of that first practice, I learned that Nathan was not only the best player on the team
It’s What You Do with the Compensation Plan
but also a two-year all-star! Nathan loved baseball. He was completely committed to practicing and playing all the time, and it showed. I discovered with my new team that it isn’t the glove or the cleats or the bat that makes the player. Sure, it’s important to have the right tools, but it’s what the player does with those tools that makes them great. I also learned that consistent, repetitive practice of the required skills is what allows a player to grow and become better. It is their love of the game and their continued execution of the right activities that allows them to excel – even with a small, old, and tattered baseball glove. During the last several months, we’ve made some significant enhancements to the Melaleuca Compensation Plan. That Compensation Plan has paid families nearly $6.9 billion to date. And it continues to get better and better. As the company has grown, and as we have become stronger and stronger, we’ve made consistent investments in our products, our systems, our facilities, our equipment, and our people. We are deeply committed to investing in our future, and our investment in the Compensation Plan is no exception. As with playing baseball, the Compensation Plan will work hardest for you when you consistently put your effort into the Seven Critical Business-Building Activities. The new Critical Activity Bonus was created to reward everyone committed to doing those activities. They are the proven activities required to grow a successful Melaleuca business.
The tens of thousands of Marketing Executives who have successfully improved their financial wellness through Melaleuca’s Compensation Plan will tell you that there is no secret to their success. They will tell you that it’s their passion, their commitment, and their consistent practice and repetition that bring the Compensation Plan to life. Yes, challenges and failures will come – that’s normal with any business. But keep the glove on, keep your eye on the ball, and continue to engage in the difference-making Critical Activities each day. As you do that, you will help others discover Melaleuca and your business will flourish. Financial wellness and the power to change lives are within your control. They’ve never been more attainable than they are right now. Now is the time to take control of your business. Now is the time to share Melaleuca. And now is the time to leverage the power of the Compensation Plan and make a real difference in your life. I challenge you to take control today!
The Melaleuca Compensation Plan is extraordinary! And while its power to change lives is unmatched, it’s what you do with the Compensation Plan that will make a profound difference to you and your family. It’s available to everyone. When you apply your passion, determination, and commitment to Melaleuca’s Seven Critical Business-Building Activities, you can take full advantage of the true power of the Compensation Plan and help others do the same. Regardless of your background, your self-perceived strengths or weaknesses, or your experience, persistently doing the work really does make all the difference. As a boy, my passion was baseball. Like many young kids, my dream was to become a professional baseball player. My favorite team? The Cincinnati Reds. My heroes? Johnny Bench, Pete Rose, George Foster, and Ken Griffey. We’d take on the names and numbers of our favorite players when we played baseball in the empty lot next door or the big yard down the block. We played all the time! I always had a ball and a glove close to me. And as I got a little older, any free time I had was spent at the baseball park, either playing with my team or watching others play. When I was 10, I had an experience I’ve often reflected upon. I was finally trying out for the Youth Major League. The league consisted of 10-, 11-, and 12-year-old boys who were required to try out before being drafted onto a team.
I was drafted to the Cherokees! I was so excited that I spent my entire savings on some fancy new Puma cleats and a brand-new baseball glove. I was so proud of that glove! It was black with a cool webbed pocket and a single hole in the back where you could leave your index finger outside of the glove. I remember it was a Rawlings – one of their newest models, just my size, made of genuine leather. Now I was ready. I showed up at the Cherokees’ first practice. Many of the kids were strangers to me and had been playing on the team for a few years already. The 12-year-old kids seemed so much bigger, and certainly better. One of the older boys stood out to me. His name was Nathan. He wore raggedy clothes, he didn’t have cleats, and his baseball glove was small and tattered. The stitching was broken in a couple of places, and one of the fingers wasn’t connected to the others. I remember that distinctly because I wondered how in the world anyone could catch a ball with that glove. I felt sorry for Nathan and assumed he spent most of his time sitting on the bench. By the looks of things, I figured he couldn’t have been that good. I was so wrong! As I watched him play, I was amazed at his athletic skill! That tattered glove was simply an extension of his hand. It was like a vacuum. He caught everything! He threw the ball with ease, and he could hit as well as he could
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CONTENTS April / May / June 2023
Your skin is under attack!
Did you know? The body’s largest organ has to defend itself more than you probably realise – against pollution, sun damage, blue light, and even filthy hygiene habits. Here are some skin stats that might shock you:
of dead skin can accumulate on your body without proper bathing, according to Medical Daily. 4 kg
2023 Marketing Executive of the Year & President´s Club Winner
13
Over 80 %
Blue light
90
%
It’s All About Developing Directors
All you have to do is read it “The new Overview removes the stumbling blocks.”
Earning More With the enhanced Critical Activity Bonus
of the world’s population is exposed to pollution that exceeds safe levels as recommended by the World Health Organization, leading to higher rates of skin irritation and damage.
emitted by phones, computers, and televisions disrupts your skin’s natural day/night cycle, telling your cells it is still daytime and shortening their restorative nighttime phase.
of UV rays can penetrate clouds
One of the keys to building a successful Melaleuca business has always been to focus on developing Directors.
regardless of temperature.
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STORIES
New Advancements
Conference Awards
Recognition
These stats might be scary, but there’s good news! Melaleuca has a skin care solution for every situation – including Luxury Glycerin Bath Bars , Sun Shades TM Mineral Plus Sunscreen , Renew ® Intensive Skin Care , and high-performance Sei Bella ® skin and hair products. Consider them your first line of defense against everything that comes at your skin on a daily basis.
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EARNING MORE WITH THE CRITICAL ACTIVITY BONUS
A: Chart 2 below explains the bonus for Senior Directors and above very succinctly. Q: Will I earn the bonus associated with my status or with my commission rate? A: You will earn the bonus that corresponds with your commission rate. Q: To meet the average for the “enrol 4” requirement, do I need to enrol four new customers every month?
A: No. Over the three-month period you must enrol a total of 12 or more new customers (an average of four per month). Q: If I enrolled fewer than four customers in April and May, can I still qualify for the Critical Activity Bonus in June? A: Yes! You can make up for it by enroling the difference to get to 12 new customer enrolments for the three-month period. (Remember, you’ll also need an average three-month retention rate of 90% or more of your personally enrolled customers to qualify.) Q: For the requirement to enrol an average of 4 or 2 customers, do all personally enrolled Customers need to retain Customer status for all three months? A: If you have a three-month average of either four or two, you will meet that qualification regardless of their membership status. They must remain preferred for at least one month. You must also meet the other criteria, including a three-month retention rate of 90% or more of your personally enrolled customers. Q: How is “personally enrolled customer” retention calculated? A: We take a three-month average of the monthly retention rate of your personally enrolled customers. Any inherited customers are excluded from this calculation. Q: Is there a requirement for my new personally enrolled Director or Director 3 to hold their status? A: Yes. Your personally enrolled Director or Director 3 must retain their Director or Director 3 status in the month that
Since the Critical Activity Bonus is still relatively new, I thought it would be beneficial to review some of the common questions many of you have asked about how the bonus works: Q: How is the bonus structured for Directors 3–9? A: Take a look at chart 1 below for the most succinct representation. Q: How does it work for Senior Directors and above?
CHART 1
DIRECTORS 3–9
Enrol an Average of 4 Customers in past 3 months EARN £/€ 150
Average of 4 Customers in past 3 months Average of 2 Customers and grow total Customers or Personally Enrolled Customers* 90% Retention of Personally Enrolled Customers Develop a New Director or Director 3 in past 3 months or EARN £/€ 225
90% Retention of Personally Enrolled Customers
CHART 2
SENIOR DIRECTORS AND ABOVE
SENIOR DIRECTORS £/€ 575 EXECUTIVE DIRECTORS £/€ 2000 NATIONAL–PRES. DIRECTORS £/€ 4000
Enrol an Average of 2 Customers and grow total Customers or Personally Enrolled Customers*
So far, 2023 has seen some historic enhancements to Melaleuca’s already powerful Compensation Plan. Each enhancement is designed to help hardworking Marketing Executives earn the greatest income for the meaningful work they put in every month.
NEW! Enrol an Average of 4 Customers in past 3 months
or
90% Retention of Personally Enrolled Customers Develop a New Director or Director 4–Senior Director in past 3 months
DOUBLE BONUS
SENIOR DIRECTORS £/€ 850 EXECUTIVE DIRECTORS £/€ 3300 NATIONAL–PRES. DIRECTORS £/€ 6000
Enrol an Average of 2 Customers and grow total Members or Personally Enrolled Customers*
NEW! Enrol an Average of 4 Customers in past 3 months
or
90% Retention of Personally Enrolled Customers Develop a New Director 3 in past 3 months
Thorsten Kilb General Manager
* Increase the total Members in your organisation over the previous month OR increase your total number of personally enrolled Customers over the previous month
CONTINUED >>
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In conclusion. If you have additional questions about the Critical Activity Bonus, don’t be afraid to ask! Call your Business Development representative. We’re here to help! The Critical Activity Bonus is a fantastic way to help you earn more because it rewards you for those activities that are proven to build a strong, resilient referral business. Consistently channel your energy into the Seven Critical Business-Building Activities, not only for the sake of the bonus, but also, and more importantly, to grow your monthly commission. As you do, you won’t just reach your own goals; you’ll help others reach their goals as well!
Director and again when they advance to Director 3? A: Yes! Your new Director could meet the qualification as a new Director for three months, and when they advance to Director 3 they can help you qualify for another three months. The calculation looks to see if you’ve developed a Director or Director 3 in the past three months. If their commission rate is equal or greater in the current month, you will meet that qualification. Q: Can I receive the Critical Activity Bonus in any of my first two months at Melaleuca? A: Marketing Executives can qualify for the Critical Activity Bonus beginning in their third month of enrolment.
you qualify to receive the bonus. For example, if you helped Lydia (a personally enrolled Customer) advance to Director status in May, Lydia still needs to be a commission rate Director or above in June for you to qualify for the Critical Activity Bonus that month (unless you develop another new Director or Director 3). In this same example, if Lydia advances to Director in May but is unable to maintain that status and becomes a commission rate Marketing Executive 3 in June, and then she regains commission rate Director status in July, she will qualify as your new Director in both May and July. The calculation simply looks to see if you’ve developed a Director or Director 3 in the past three months. If their commission rate is equal or greater in the current month, you will meet that qualification. Q: Can the same personally enrolled customer help me qualify when they advance to
PHUKET, THAILAND SEPTEMBER 20–24, 2023
eu.melaleuca.com
GO TO
for more information and an FAQ on these enhancements.
For more information, visit: eu.melaleuca.com
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ADVANCEMENTS DIRECTOR 8 NEW
Ewelina Recka Poland
Melaleuca presents EUROPEAN
done from home even while raising small children. The future Director 8’s first steps with Melaleuca began through someone she met on the internet. She immediately fell in love with the products, everything she needed for home, and it was safe and healthy. However, the business opportunity wasn’t very successful. This was a setback for Ewelina. She decided she would remain a customer and not continue to build a business. In September of 2020, it became apparent that her husband work, her own professional ambitions, and Melaleuca could no longer be reconciled with raising toddlers. She knew something had to change. Motivated by her initial experience with Melaleuca, she then decided that she would commit 100% to building a business with Melaleuca. “If not now, when?” she said to herself. She launched her business with one Personal Customer. Since then, she has been regularly recommending products to her family and friends, and through Melaleuca, building financial freedom. She takes pride in herself for not being discouraged and giving up during her initial setback. “Now I have a great team that wants to grow together and achieve success with Melaleuca. I am grateful to have the opportunity to have my work valued, recognised, and supported. I now know that anyone who really wants to, can achieve success with Melaleuca. My next goal is to reach Senior Director status. I know that I will soon reach Senior Director status, but I won’t stop there, that’s merely a steppingstone to greater achievements.”. Ewelina says that she now knows that this is the opportunity that she always dreamed of but didn’t think existed. “I am growing and helping others grow, that is beautiful. I have time for my children, for myself, as well as time to grow my business. I keep my fingers crossed for my teams’ successes and thank each and every person who has put their trust in me. It was then that I realized that sometimes dreams do come true…”
ACHIEVEMENT LEADERS The European Achievement Leaders are those businesses with the highest contribution index. The contribution index is the product of the net increase in their Organisational Preferred Customers during the prior 60 days, multiplied by the number of each leader’s personally enrolled Directors, plus their number of personally enrolled customers. Membership of this elite group is reviewed bi-monthly. In order to be recognised as a member of this team, leaders must submit a picture to Melaleuca.
For Ewelina Recka, her Melaleuca adventure began more than five years ago. A day she says that she will never forget, the 19th of February 2018. Ewelina comes from a very small Polish village, where she was raised alongside five younger siblings on a farm. Growing up on a farm in Poland means hard physical labor and very long days. It’s probably like that on most farms thought Ewelina to herself. She wasn’t very fond of Farm work. She dreamt of something better. Her dream encompassed her being a leader to an international team. She then made it her goal to concentrate on her education. Completing her studies in Pedagogy, she decided to move to England with her husband in hopes of finding better employment opportunities. However, her time in England was short lived due to her becoming pregnant and with that, returning to her family in Poland. After the birth of her first child, Ewelina took a job at a village nursery school. After a while she earned an opportunity at a larger nursery school. She had always loved this job, despite the salary not being sufficient to help support her family. As her second child was born, Ewelina knew something had to change. She started seriously contemplating moving to another job - preferably one that could be easily
Magdalena Gwóźdź Executive Director 2 United Kingdom
Vivian Yun Ho Executive Director 3 United Kingdom
Patrycja Włodarska Senior Director 6 United Kingdom
PERSONALLY ENROLLED CUSTOMERS 37
Ewelina Recka Director 8 Poland
Agnieszka Kozera Director 7 Poland
Agnieszka Dambska Wardęga Executive Director 3 United Kingdom
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7
CRITICAL BUSINESS-BUILDING ACTIVITIES
VIVIAN YUN HO 2023 EUROPE
If you want to achieve your goals with Melaleuca, you need to focus on and repeatedly do these seven activities day after day and week after week.
1 Build Your Contact List
Vivian Ho´s journey with Melaleuca began in Winter of 2017. She went to visit her parents in China and was then introduced to Melaleuca’s EcoSense products. Being impressed by the effectiveness of these products, she decided to join Melaleuca as a customer. Vivian searched for a long time for products that she could use in her home that were safer and higher value products than what she had been using before. “As a mom, this is exactly the product I was looking for: safe, cost effective and eco-friendly.” “After joining Melaleuca, I realised that I wasn’t just changing stores, I was doing something positive & healthy for myself by changing my way of life”. Shortly after Vivian became a customer her enroler introduced her to the opportunity of earning a supplemental income with Melaleuca by simply showing others how great the products are and enroling them. This wasn’t easy for Vivian. Europe’s Marketing Executive of the Year and Presidents Club Winner for both 2022 and 2023, says that she is not a businesswoman. She was a stay-at-home Mom. Due to her inexperience, Vivian felt that she lacked the confidence to talk to others about Melaleuca´s products. That all changed when attended the 2018 US Convention. It clicked! She now knew what she had to do and with that, she started to believe in herself. At that moment she decided that some things need to change for the better. She started working on herself. Her whole life she had been shy and introverted, but suddenly found herself more proactive and outgoing. “Melaleuca gave me the opportunity to turn my life around. I went from being a full-time wife and Mom, to being a Mother, a Wife, a Businesswoman, and a Leader. Melaleuca is the first career I had in my life and is now my one and only ambition. Melaleuca helped me find my purpose in life.” Vivian said. Her belief and desire to set a good example in life for her two boys is what drives Vivian and ensures that she will never give up. “This is a wonderful career opportunity for every one of us. We can build our business and take control of our own success. We can all make our dreams come true. We can all pass on our wellness through the promotion of environmental protection.“ says Vivian Yun Ho, Marketing Executive of the Year and Presidents Club Winner. MARKETING EXECUTIVE OF THE YEAR AND PRESIDENTS CLUB WINNER
Set Appointments 2
I want you to notice something about the Seven Critical Activities, the first four in particular. You cannot do Critical Activity 3, Share Overviews, before you do Critical Activity 2 or Critical Activity 1. That’s not how it works. These activities are in this order because that’s the order you’ll need to do them in. Before you can hold a Strategy Session, you need to present Melaleuca: An Overview and enrol a customer. And before you can do that, you’ll need to invite someone you know to your Overview. There’s a reason the first Critical Activity is not Set Appointments. Before you invite someone to your Overview, you should already have a relationship. The first thing to do is add their name to your contact list and begin establishing a relationship. When the time is right, you can invite them to attend a Melaleuca Overview and make a decision about Melaleuca. We are a “warm market” company. The right way to build your business is with people who know you, like you, and trust you. So before you approach someone to set an appointment, take the time to build a genuine relationship with them. As you help them reach their goals, you’ll find that those personal relationships can be just as rewarding – if not more so – as your income from your Melaleuca business.
Share Melaleuca: An Overview 3
Hold Strategy Sessions 4
Celebrate Success 5
Always Be Involved
with Fast Track 6
Lead by Example 7
– FRANK VANDERSLOOT MELALEUCA EXECUTIVE CHAIRMAN
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terrible in the beginning and had a lot of work to do. I experienced a lot of personal growth and development as I figured things out. But I still reached Director 3 in 90 days with a lot of grit, a lot of determination, and a lot of people saying no . The expectation talk is critical, and it’s all about when they are expected to show up. I tell them, “Come to celebration dinners. We have them once a month, and they’re an hour-and-a-half drive from where I live. I know it’s a pain; we have to get babysitters. But we like to get together once a month to break bread together.” That is an expectation that I set right from the moment that we sit down for our first conversation about the business. We have the dates mapped out for the next four or five months so that there are no excuses and no reasons not to show up. ADVANCE meetings are another expectation. I tell them, “We use these meetings as recruiting tools. They are a really great way for your new or potential business partners to take a deeper look at what
What if I could be like National Director 9 Brooke Paulin and have more than 8,000 customers in my business? What if I could become like Corporate Director 4 Mark Atha and build with Melaleuca for 28 years and have lifetime earnings of over $17 million? What if? That’s when my business turned around. I developed strategies so that my business would become duplicable. I used tools available in the Download & Print Center in the Business Center’s Reports & Tools section on Melaleuca.com. In my first year, I’d present a Melaleuca Overview, and my attendees would say, “Yeah, that sounds great!” I would say, “Awesome! Go home, try the products, fall in love with everything, and then we’ll talk in three, four, or five months.” That’s what I did because I got nervous! But what I do today is immediately assume they are going to want to be a customer. So I say, “What about the business? What if we locked arms together? And look, I don’t expect you to tell me you’re all in after an hour’s worth of conversation, but could we just
to take them to school and to soccer.” “And what is that going to do for them?” “It’s going to allow them to become the little human beings that I want to shape them into.” You’ve got to peel back the layers of their why. Ask the questions and then listen to what they say. I learned from National Director 9 Dave Crescenzo that if you’re talking about helping somebody make $5,000 a month and they’re thinking they need to make $20,000 a month, they’re not going to partner with you. So again, ask them what they’re looking for and listen to what they have to say. Ask them to choose their check. Ask what makes sense to them and where they want to start. This also allows me to know where their fear is because if they say, “Enroling 10 customers kind of intimidates me,” now I know we’ve got to address that fear. After you establish what they’re looking for, you need to make a game plan . I use the “gameplan document” form from the Download & Print Center on Melaleuca’s
IT’S ALL ABOUT DEVELOPING DIRECTORS
PRESENTED BY Courtney Martin National Director
One of the keys to building a successful Melaleuca business has always been to focus on developing Directors. But what does that involve? In her trademark candor and transparency, National Director Courtney Martin shares the revelation she had that changed everything for her business. The first 10 people I shared Melaleuca with – close friends and family – all said no. And it was a really hard thing for me to hear the word no that many times. Then the next 19 people I shared Melaleuca with all said yes ! But business growth was slow. My first year I crawled to Director 5. It wasn’t until I attended Convention that I realized I had been looking at Melaleuca through the wrong lens. I needed to have a mindset shift! Success starts with you and your mindset. You have to determine that you are not going to create Directors; you are going to develop Directors! I had been busy creating Directors but not developing leadership. I loved that Melaleuca was talking about vision and purpose at Convention because in my first year, my only vision was wiping my children’s noses and making an extra $500 a month. But when I heard “Where is your vision? What is your purpose?” I suddenly started to dream about “what if?” What if I could become like Corporate Director 2 Heidi Bartolotta?
Melaleuca is.” We don’t have a boss, and we don’t have an office. We are a volunteer army. Set expectations from the very beginning so they will be met. Have that
grab coffee and have a conversation?” That is what I do with every single person I want to work with.
I create that next conversation and focus on the business. Once I’m having that conversation, I start digging into what their why might be.
I create that next conversation and focus on the business. Once I’m having that conversation, I
website. If they want to replace a six- figure income next year by working two hours a week, that is the moment to explain why that won’t work for them and what will work instead. They must have realistic expectations of the time and effort it will take based on the goals they want to achieve. You need to help them create the Melaleuca story they will share about their business. My story is that I was
realistic conversation with new business builders as you sit down with them to map out their game plan. We do 5:00 a.m. “Rise and Grinds” on our team. Everybody caught the fever of getting up super early in the morning! Although these meetings are optional and I don’t like getting up at 5:00 a.m., I have done so every single day for over six months now. Showing
start digging into what their why might be . Our Senior Vice President of Sales Darrin Johnson is always encouraging us to dig deep into the why . It sounds like this: “Why do you want to make an extra $1,000 a month?” “So that I can stay home with my kids.” “Why do you want to stay home with your kids?” “So that I can raise them. So that I can be the one
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of her new partner to show her how to do it – how to pick up the phone, how to set appointments, and how to make approaches. When you’re developing a new business partner, you tell them, “We’re going to make calls now, and it’s going to be awesome. I’m going to show you how. We’re going to go through approaches. You’ve got to figure out what feels right to you. You don’t need to sound exactly like me, but you do need to know how I do it.” Success means locking arms with your team wherever they are . Getting in the trenches sometimes means being part of their lives and being patient until the timing is right for them. Director 2 Courtney Danehower was on my chicken list because she intimidated me. She is a vice president of an insurance company and very successful in her career — smart, driven, and exactly the kind of person I wanted to lock arms with. Last October, I finally got the guts to call her. She came over to my house, and she set up her shopping account. I could
up for this group is a commitment I made to them, and it’s a commitment they made to me. All of these women have told me that if it weren’t for Rise and Grind, they probably would have parked their Melaleuca car a while ago. I love the hashtags on social media posts about these meetings: #StayInTheCar, #CrankItUp, #AccountabilityIsKey, and #WhoNeedsSleep? So what are your expectations for your new team members when you’re helping them get started? Do you believe enough to give them the tools to meet those expectations? If we don’t do that enough as leaders, then nobody shows up and we’re disappointed. But there wasn’t anything set from the get-go! Set expectations, get in the trenches, and develop leadership within your business. You need to lock arms with your team, assure them they’re in the right place, and then breathe that belief into them. It’s easy to forget how important our own story is sometimes. A Director 3 who was very close to Director 4 asked
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She ran in under 17 minutes and finished strong.” That was because he was pouring love and belief into her rather than nitpicking and pointing out every little thing she was doing wrong. You have to set expectations, you have to make a game plan, and you have to dive in. If you promise someone the world, you’ve got to give them the world if they show up. To do that, you have to show up. The strategy has to be in place, and you have to execute. I tell people, “If you want to run or sprint, I’m going to run or sprint with you. If you want to walk, I’ll walk with you. But if you want to crawl, I’m not crawling with you. You’re on your own.” We’ve paid off $60,000 of credit card debt. We’ve paid off our student loans, and we’re paying cash for our pool. We visited my best friend in Seattle and paid cash. We went to Aruba this summer and paid cash. We have changed our own lives, and we have the ability to change someone else’s life. So do you! You just have to commit to the process and be willing to really lock arms with someone!
with this business.” She said, “You think?” I said, “Yes, I know we could.” She hesitated, so I suggested we meet for coffee and conversation, and she said yes . Then she canceled on me four times for coffee! We think the problem is us, right? But it often has nothing to do with us. She was going through some major life changes, and
she’s thinking about how she can make $100,000 at Melaleuca! I know sometimes this business can be frustrating because we see potential in people and want success for them so badly. But you have to love people wherever they are in their journey. My daughter started running cross country and had yet to complete a two-mile run without stopping. She had also been struggling at soccer because even though she’s playing on a top-tier soccer team, she had not been hustling. So my husband was taking videos of her at soccer, and afterward he would show them to her and say, “Do you see what you’re doing wrong here? Do you see how you should be positioned over here?” I had recently attended an event where Darrin Johnson shared a story about just believing in people. So I came home and told my husband, “You’ve got to build her up and let her know how amazing she is and what gifts she has.” So he did. He started instilling that belief into her, and she played her best soccer game ever. And then he texted me this morning, “She did amazingly well in cross country today!
me, “Do you ever get stuck?” I laughed and said, “I sat at Director 4 for six months,
that’s why she kept canceling on coffee! Every single month I reached out to her and asked, “Court, is the timing better for us to connect?” The answer was always no . Then a month ago she texted
Success means locking arms with your team wherever they are. Getting in the trenches sometimes means being part of their lives and being patient until the timing is right for them.
maybe longer! You’re going to get through it, and we’re going to do it together.” It was a critical moment of building her belief in her ability to build the business. You’ve got to be in the trenches. If you’re not enroling customers, if you’re not developing Directors, how can you teach others to do that? Director 2 April Moore Johnson and I met at Starbucks to sit and make calls together with her new business partner. April was brave enough to lean into that discomfort and make calls in front
see her mind spinning with the same thoughts everybody thinks but doesn’t tell me: “Oh, my gosh, I would love to have your life. I would love to have that time freedom, and I would love to have the financial benefits that you have, but I could never do that. I work full time. I have kids. We have extracurriculars. My daughter does competitive gym.” They talk themselves out of it! So I immediately said to her, “We could do amazing things
me, “Hey, I think you’re presenting at my friend’s house tonight because I just got invited to come listen to a Melaleuca Overview. I’m coming, and let’s talk.” So after that evening, we set up a firm date. We mapped out what it would look like for her to make an extra $1,000 a month. She came to Super Saturday – our events are motivating! – and she got the Melaleuca fever. Now she’s not just thinking about an extra $1,000;
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CONFERENCE AWARDS
LEADERS ON THE MOVE
PERSONAL DIRECTOR GROWTH
ORGANISATION DIRECTOR 3 GROWTH
Awarded to New & Advancing Senior & Executive Directors.
Awarded to Marketing Executive with the most net personal Directors Developed.
Awarded to the Top Marketing Executives with the most Commission Rate Directors 3 and above with a 12-month average Personal Customer Retention Rate of 90% or higher.
Senior Directors 5 Vanessa Rusezki-Drews & Mose Rusezki
Executive Director 2 Violeta Taraseviciene
Executive Directors 3 Jolanta Puidokiene
Executive Directors 3 Vivian Yun Ho
Director 6 Agata Chochołowska Director 3 Aleksandra Olesiejuk
Director 8 Ewelina Recka
Executive Director 7 Katarzyna & Marek Dziura
Executive Director Violeta Taraseviciene Executive Director 2 Magdalena Gwóźdź Executive Director 3 Vivian Yun Ho
Director 6 Galina Guenninen
Executive Director 8 Olga Apanaviciene Senior Director 6 Marta Bujak Executive Director 3 Jolanta Puidokiene Executive Director 8 Valerija Raupiene
LEADERSHIP GROWTH
Director 3 Janis Vanags
Director 5 Holly Nan Xiao
Awarded to Marketing Executives with the most new personal Senior Directors or Executive Directors developed and have a 12-month average Personal Customer Retention Rate of 90% or higher.
Executive Director 2 Jagoda Nowaczyk
Executive Director 3 Vivian Yun Ho
Senior Director 6 Birute & Robertas Januskevicius
Director 9 Elena Ganske
Senior Director 5 Vanessa Rusezki-Drews & Mose Rusezki
Senior Director 6 Patrycja Włodarska
Executive Director 8 Olga Apanaviciene
ACHIEVEMENT LEADERS AWARDS
BUSINESS BUILDER AWARDS
PERSONAL ENROLEE ADVANCEMENT
Directors The top Directors with the highest net Preferred Customer growth and the highest number of new personally developed Directors.
Awarded to the Top Marketing Executives with the highest number of Active and Preferred Customers in their organisation who have also developed a new personal Director and have a 12-month average Personal Customer Retention Rate of 90% or higher.
Awarded to the Top Marketing Executives with the highest number of Director and above advancements of their personal enrolees and have a 12-month average Personal Customer Retention Rate of 90% or higher.
Director 6 Galina Guenninen
Director 9 Elena Ganske Director 5 Holly Nan Xiao
Director 3 Janis Vanags
Director 8 Ewelina Recka
Executive Director 3 Vivian Yun Ho Executive Director 2 Violeta Taraseviciene Executive Director 2 Magdalena Gwóźdź
Executive Director 3 Agnieszka Dambska-Wardęga Senior Director 5 Vanessa Rusezki-Drews & Mose Rusezki
Senior Director 8 Justyna Kołodziej
Director 6 Agata Chochołowska Executive Director 2 Magdalena Gwóźdź
Senior Director 5 Vanessa Rusezki-Drews & Mose Rusezki
Senior Directors and above: The top Senior Directors and above with the highest net Preferred Customer growth and the highest number of new personally developed Directors and have a 12-month average Personal Customer Retention Rate of 90% or higher.
Executive Director 3 Vivian Yun Ho
Executive Director 3 Vivian Yun Ho
Senior Director 5 Vanessa Rusezki-Drews & Mose Rusezki
Senior Director 3 Slavomir Sileiko
PERSONAL DIRECTOR 3 GROWTH
PRESIDENT’S CLUB
TEAM OF THE YEAR
Each year, the top Business from Europe will join the elite ranks of President’s Club achievers. For details, go to eu.melaleuca.com/ BusinessCenter.
Awarded to the Number 1 winning business on President’s Club.
Awarded to Marketing Executive with the most net personal Directors 3 Developed.
Senior Director 5 Mandy Chow Executive Director 3 Vivian Yun Ho
Director 6 Agata Chochołowska Senior Director 8 Justyna Kołodziej Executive Director 2 Jagoda Nowaczyk
Director 8 Ewelina Recka
Director 3 Laimute & Zenonas Savickai
Executive Director 3 Vivian Yun Ho
Team of Vivian Yun Ho
Director 6 Galina Guenninen
HALF CENTURY
20/20 CLUB
Senior Director 5 Vanessa Rusezki - Drews & Mose Rusezki
Director 5 Holly Nan Xiao
Awarded to Marketing Executives with between 50 - 99 personally enrolled Active and Preferred Customers as of December 31, 2022. Inherited customers are not included.
Awarded to the Top Marketing Executives with the most personally enrolled Active and Preferred Customers with 20/20, and have a 12-month average Personal Customer Retention Rate of 90% or higher, as of December 31, 2022.
Senior Director 4 Vaida Urlakiene
Executive Director 7 Katarzyna & Marek Dziura Senior Director 5 Vanessa Rusezki-Drews & Mose Rusezki
Executive Director 3 Vivian Yun Ho
Senior Director 5 Mandy Chow Executive Director 8 Olga Apanaviciene
RETENTION AWARD
PREFERRED CUSTOMER GROWTH
Director 7 Laura & Justas Sriubiskiai
Executive Director 7 Katarzyna & Marek Dziura
Awarded to the Top Marketing Executives with a 12-month average Personal Customer Retention Rate of 90% or higher and Preferred Customer New Growth of 100.
Awarded to the Top Marketing Executives with the highest New Growth (minus roll-ups) in organisational Preferred Customers and have a 12-month average Personal Customer Retention Rate of 90% or higher.
Senior Director 8 Justyna Kołodziej Senior Director 5 Mandy Chow
Executive Director 8 Valerija Raupiene Executive Director 2 Violeta Taraseviciene
Director 8 Ewelina Recka
Executive Director 3 Vivian Yun Ho
Director 2 Nikki Lee
Senior Director 5 Vanessa Rusezki-Drews & Mose Rusezki
Director 6 Galina Guenninen
Director 9 Elena Ganske
Director 8 Kinga Marcinkiewicz Director 4 Virginija Leonaviciene
Director 4 Chung Nga Wong Director 4 Beata Paskevic
Director 6 Agata Chochołowska
Senior Director 5 Vanessa Rusezki-Drews & Mose Rusezki
Senior Director 6 Birute & Robertas Januskeviciu
Director 2 Kelly Ho
LIFETIME EARNINGS
Director 8 Ewelina Recka
Awarded to Marketing Executives who have lifetime earnings of £/€ 1 million or more. Executive Director 8 Olga Apanaviciene Executive Director 7 Katarzyna & Marek Dziura
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CELEBRATION & EVENTS
CONFERENCE 2024 AWARDS
Earning period: January 1, 2023–December 31, 2023
WELCOME TO THE EVOLUTION OF MEN’S SKIN CARE. MEN’S SKIN CARE
There is nothing like the energy and emotion of taking your steps across the stage as hundreds of Marketing Executives cheer you on and celebrate your success. The stage is waiting. Which award will be yours?
It’s no secret: men historically haven’t been great at taking care of their skin. Using a cleanser or moisturizer here and there was one thing, but using skin treatments? Pffft. In recent years, all of that is changing. More and more skin care products targeted to men have entered the scene, and guys are noticing that by following a simple routine they can reduce the appearance of fine lines and wrinkles, smooth rough texture, and keep their skin looking its best at any age. If you’re a man, you might be wondering why you can’t just use products developed for women’s skin. The truth? Products formulated for women’s skin just won’t work as well as skin care products formulated for men.
That’s because men’s skin is 20% thicker than women’s and produces twice the amount of oil. Men’s skin requires products that work with these differences! Enter the ALL-NEW Alloy . We’ve offered a men’s line for years, but never one like this. Packed with more natural ingredients at more efficacious levels (you won’t find us scrimping on the good stuff), every element in an Alloy product is there because it drives performance. No cheap fillers or harmful additives allowed. Alloy is everything you need and nothing you don’t. Read on to discover the facial routine your skin has been missing your whole life!
Let us honor you at Conference 2024. It’s your turn. Set your goals now.
WHO WILL WE BE CELEBRATING?
• Organisation Director 3 Builder • Friends and Family • Leadership Growth • Personal Enrolee Advancement • Preferred Customer Growth • President’s Club • Team of the Year • Marketing Executive of the Year
• Half Century Club • Master Enrolers
• Customer Retention • Leaders on the Move • Critical Activity Bonus
• Personal Director Growth • Personal Director 3 Growth • Business Builder Award • Achievements Leaders
Learn how you can qualify. We want to see you on stage! For full qualification requirements, visit eu.melaleuca.com/BusinessCenter.
SHOP THE COLLECTION AT EU.MELALEUCA.COM
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STEP 01 NO GRIT, ALL GLORY
ALLOY CALMING FACE WASH: We developed this daily face wash specifically for men’s thicker skin. Not only does this face wash effortlessly remove dirt and excess oil, but it also exfoliates and helps to open up your pores, better preparing your skin for other skin products. Pro Tip: Cleansing with Alloy Calming Face Wash helps lift the hairs on your face and removes build-up to allow for a closer, more even shave with fewer ingrown hairs – truly worth the effort!
STEP 02 FACE IT: YOUR SKIN COULD USE A FIRM HAND
ALLOY TIGHTENING FACIAL SERUM: A man’s skin shows the appearance of age slower than a woman’s, but how much slower would it age if you actually took care of it?! This lightweight, potent, and fast-absorbing serum deeply targets fine lines and wrinkles, sagging skin, dryness, and texture. Alloy Tightening Facial Serum is specifically engineered to work with men’s skin to improve visible firmness and elasticity and to smooth skin texture.
STEP 03 MOISTURISE LIKE A MAN
THE REGIMEN
ALLOY MATTIFYING MOISTURISER: Your skin is exposed to wind, sun, dry air, and environmental chemicals every day – which means it’s fighting to keep you safe (and feeling the brunt of the effects). As you age, your skin is also losing moisture, which contributes to irritation and signs of wrinkles. Moisturisers help repair this damage and make skin more resilient against daily challenges. Alloy Mattifying Moisturiser uses specialised ingredients to hydrate while reducing the appearance of excess shine.
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PACESETTER PROGRAM ENHANCEMENTS
Effective March 1st, the Pacesetter time frame has been adjusted by moving the extra month to give Directors 3 two months to advance to Director 4 and removes a month between Director 9 and Senior Director.
Advancement Bonus
Time Frame (months)
Status
Pacesetter
It all starts with a phone call.
£/€ 200
Director
£/€ 100
1–2
£/€ 400
Director 2
£/€ 200
3
£/€ 1 000
Director 3
£/€ 500
4
£/€ 1 000
5-6 5-6
Director 4
£/€ 500
£/€ 1 000
Director 5
£/€ 500
7
£/€ 1 200
Director 6
£/€ 600
8
£/€ 1 400
Director 7
£/€ 700
9
£/€ 1 600
Director 8
£/€ 800
10
£/€ 2 000
Director 9
£/€ 1 000
11
£/€ 4 000
Senior Director
£/€ 2 000
12
£/€ 13 800
£/€ 6 900
Want to speed the growth of your organisation? Double your phone calls. Phone calls lead to appointments. Phone calls are the simple fuel that powers your business.
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Regular
Zusätzlich zu den zuvor gezeigten Versionen kann das Leaf- und Drop-Logo in zwei unterschiedlichen G
Das Großformat sollte verwendet werden, wenn das Blatt ein Tropfen und Logo wird mit 19 mm oder größer wiedergegeben. Das XXL-Format sollte nur auf Gebäuden und überd
ICELAND PRESIDENT’S CLUB • 2024
PRESIDENT’S CLUB MINIMUM QUALIFICATIONS 1. All qualifying Marketing Executives must achieve a Status of Senior Director or above by the end of the first month of the qualification period (January 31, 2023). 2. All qualifying Marketing Executives must have a Commission Rate of Senior Director 5 or above in the final month of the qualification period (December 31, 2023). 3. All qualifying Marketing Executives must develop a minimum of two new Personally Enrolled Directors from a participating market by October 31, 2023, who have been enrolled and achieve the status of Director for the first time during the qualification time period. a. The qualifying Marketing Executive must personally enrol the new Director. b. Inherited personals will not count towards this qualification. c. These qualifying Directors must maintain their status for three months in the qualification period (not necessarily the first three months).
QUALIFYING POSITIONS Marketing Executives from Europe will be awarded up to 2 President’s Club positions. There are 5 additional qualifying positions that will be distributed among the participating Markets based on the Marketing Executives who have met all the minimum criteria and have the highest President’s Club Index. Marketing Executives who advance to Corporate Director Status for the first time AND any Corporate and Presidential Director who advances to a new high status in the qualification period will automatically qualify.
4. All qualifying Marketing Executives must develop at least one
first-time Personally Enrolled Director 3 from a participating market during the qualification period.
5. All qualifying Marketing Executives must have a minimum of +1 True Growth (enrolments + reactivations – cancelations) of Preferred Customers from participating markets during the qualification time period (excludes roll-ups & moves). 6. All qualifying Marketing Executives must achieve a 12 month average Personal Customer Retention Rate of 92.5% or above as of December 2023. 7. Each Marketing Executive’s qualifying activity will be based on the country of registration, and they must be in compliance with all Melaleuca policies during the qualification period. 8. Melaleuca reserves the right to change the President’s Club rules and qualifications as necessary.
Achieve your goals. Pack your bags. And join us for a one-of-a-kind President’s Club adventure in Iceland!
FOR PRESIDENT’S CLUB 2024 QUALIFICATIONS, VISIT: EU.MELALEUCA.COM
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