Leadership in Action - English - 202304

STEP 01 NO GRIT, ALL GLORY

ALLOY CALMING FACE WASH: We developed this daily face wash specifically for men’s thicker skin. Not only does this face wash effortlessly remove dirt and excess oil, but it also exfoliates and helps to open up your pores, better preparing your skin for other skin products. Pro Tip: Cleansing with Alloy Calming Face Wash helps lift the hairs on your face and removes build-up to allow for a closer, more even shave with fewer ingrown hairs – truly worth the effort!

STEP 02 FACE IT: YOUR SKIN COULD USE A FIRM HAND

ALLOY TIGHTENING FACIAL SERUM: A man’s skin shows the appearance of age slower than a woman’s, but how much slower would it age if you actually took care of it?! This lightweight, potent, and fast-absorbing serum deeply targets fine lines and wrinkles, sagging skin, dryness, and texture. Alloy Tightening Facial Serum is specifically engineered to work with men’s skin to improve visible firmness and elasticity and to smooth skin texture.

STEP 03 MOISTURISE LIKE A MAN

THE REGIMEN

ALLOY MATTIFYING MOISTURISER: Your skin is exposed to wind, sun, dry air, and environmental chemicals every day – which means it’s fighting to keep you safe (and feeling the brunt of the effects). As you age, your skin is also losing moisture, which contributes to irritation and signs of wrinkles. Moisturisers help repair this damage and make skin more resilient against daily challenges. Alloy Mattifying Moisturiser uses specialised ingredients to hydrate while reducing the appearance of excess shine.

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