Great Customer Experience Program
Unlocking Potential: Why the Free Business Health Check is a Game-Changer for Hospitality and Tourism Operators In Tasmania’s competitive and rapidly evolving tourism and hospitality landscape, standing still is not an option. Yet for many venue owners and managers, finding the time - or the headspace - to assess the health of their business can be a challenge. That’s where the Great Customer Experience Program’s - Free Business Health Check proves to be a vital tool, helping businesses take stock, gain clarity, and identify tangible opportunities for improvement.
marketing, or rostering systems.
The process also opens the door to initiatives like:
• The TICT Tassie Tourism Ambassador Program • The THA/UTAS Jobseeker Register • The THA HOSPO Health Program • The THA Women in Leadership Program
These aren’t just buzzwords—they’re resources that can make a real difference in your business.
Strengthening Your Brand and Reputation
A Thoughtful, Practical Conversation
One of the most powerful parts of the Health Check is the conversation around your brand. What is your venue’s identity? How is it perceived by your customers - and by your staff? Are you telling your story in a way that connects with today’s travellers and locals? This process helps you take a step back and view your business through the eyes of your customer, often sparking ideas that are easy to implement but deeply impactful.
The Business Health Check isn’t a test or an audit - it’s a practical, one-on-one conversation that explores every corner of your operation. Delivered in a supportive and confidential setting, the check- up is designed to help you reflect on your venue’s customer experience, workforce, branding, social media presence, operational practices, and long-term sustainability.
It asks the real questions:
Built for Today’s Challenges
• Who is your customer, and what experience are they really having? • Are your staff engaged with your brand—and your profitability? • How do you recruit, train, and retain your people? • Is your social media telling your story, and is it up to date? • Are your employment practices compliant and fair? • Are you ready to grow, take on apprentices, or become more sustainable?
Whether you’re a small operator or a multi-venue business, the Business Health Check adapts to your needs. It’s especially helpful in today’s climate, where staff shortages, rising costs, and changing visitor expectations are putting pressure on even the best- run businesses. From recruitment and apprenticeships to compliance and sustainability, the Health Check provides a roadmap to resilience.
In Their Words
And then, crucially: What support do you need to move forward?
As many participants have shared, one of the most valuable aspects of the Business Health Check is that it simply gets the conversation started. “Sometimes you just need someone to sit down and ask the right questions,” one business owner said. “It helped me get clear on where we’re at, and where we need help.”
Insights That Lead to Action
Rather than offering generic advice, the Business Health Check results in a tailored set of observations and practical recommendations. It’s not just about identifying gaps; it’s about connecting you to real- world solutions - whether that’s training opportunities through the Tasmanian Hospitality and Tourism Academy, recruitment support via Tas Tourism & Hospitality Jobs, or help with employment relations,
Ready to make your good business great?
Contact your local Great Customer Experience Program representative to book your free check-up today.
31 Tasmanian Hospitality Review June/July Edition
Made with FlippingBook - professional solution for displaying marketing and sales documents online