Corporate Partnerships Update
An update on THA Corporate Partnerships and recent events The THA continues its unwavering commitment to fostering a thriving hospitality industry in Tasmania, largely powered by the strong support of its corporate partners. These partners are more than just sponsors; they are dedicated collaborators who prioritise the success of hospitality operators by offering solutions that help reduce costs, streamline operations, and provide unwavering support to the industry. THA members benefit from exclusive savings, discount rates, priority guidance, and support across various operational aspects, from insurance to supplies, through this extensive network of partners.
PFD attendees with an interactive presentation featuring live food demonstrations. This session provided valuable insights into current food trends, product innovations, and efficient supply chain management. The practical demonstrations showcased how PFD’s diverse product range can be used to create innovative and cost-effective menu options, reinforcing their role as a comprehensive hospitality supplier. Food Services captivated • Coca-Cola Europacific Partners (CCEP) Presentation and Rum Tasting: CCEP shared insights into their beverage portfolio, highlighting how their diverse offerings can delight customers and suit every occasion. The event also featured a rum tasting, showcasing RATU Signature Rum and BATI Spiced Rum. • Digital Marketing Panel Conversation: Another highlight was a dynamic panel conversation moderated by our new corporate partners, Kings Digital. Amr Elsayed from Kings Digital interviewed some of our valued THA members: Alexia Kalis from Kalis Group, Rob Jubb from Shipwright Arms, and Emily Pacconi from Hadley’s Hotels. The discussion delved into crucial digital marketing topics for the hospitality sector.
Key Corporate Partner Offers and Updates
Our Corporate Partners Guide 2025 showcases a diverse range of businesses committed to supporting the Tasmanian hospitality sector. Some of the notable offers and services available to THA members can be found in our Corporate Guide, which can be accessed here . Recent THA Events: A Hub for Learning and Networking
1. People Pots and Profits
Please visit the member portal to access these resources: https://tha.asn.au/members-login/
• Asahi/CUB’s Market Update: Held at the Kingston Hotel, Boris Gerasimon – Sales State Manager -Asahi/Carlton & United Breweries (CUB), delivered a very insightful update on the market. Their presentation highlighted market leadership, brand strength, and a strong focus on consumer understanding and category growth. They also emphasised their commitment to responsible alcohol consumption and sustainable practices, showcasing their broad portfolio, which includes premium international and craft brands. • Cascade Brewery Bar’s Success Story: Ben Lawrie - Cascade Brewery Bar Venue manager shared the remarkable journey of the Cascade Brewery Bar. He detailed how new management and a refined business strategy have led to significant improvements. Their success hinges on a strong customer focus, enhancing food and beverage offerings, improving service delivery, and strategic marketing to attract and retain patrons, demonstrating notable growth for the iconic Tasmanian establishment.
We wrapped up the day with a “Best Pouring Competition,” expertly run by Doug Brown from the Asahi Brewery Fresh team. Hotel Bruny poured their way to victory, taking home a fantastic prize of an Asahi keg of beer, courtesy of the sponsor.
2. 2025 Business Booster
In early June we successfully hosted our 2025 Business Booster event at the Movenpick Hotel Hobart. The event was strongly supported by Hostplus,
• PFD Food Services’ Interactive Presentation:
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Tasmanian Hospitality Review June/July Edition
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