BrandLure Inspire Trends 24

Balance

In our fast-paced digital age, finding the delicate equilibrium between unplugging and connecting is essential. This new assortment of gadgets and gear helps consumers navigate converging digital and physical worlds. Striking this balance affords consumers the choice to live with intention. They can travel for work and pleasure simultaneously; they can keep in touch while on the trail; they can power up while winding down.

B.

C.

A.

ChatGPT has over 180M users as of November 2023 — 75 % of business travelers intend to add some vacation time and leisure activities to their next corporate trip — 60 % of all business trips are lengthened with leisure days

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2024 TRENDS | BALANCE

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