BrandLure Inspire Trends 24

Redefine “Redefine” is about sustainability. It’s about repurposing, reconstructing and redefining the way we to live and the products we use in more eco-friendly and socially conscious ways. A great example is the growing consumer preference for “Quiet Luxury,” which references high-quality, timeless styles with elevated materials that have longevity.

A.

C.

B.

There is an Industry-wide push for sustainable materials and transparency. 61 % of Americans agree that global S ALES of sustainably marketed goods 87 % of Business Leaders expect

to increase investment in sustainability over the next two years.

have surged 2.7 times faster than conventional products.

climate change affects their local community.

4

2024 TRENDS | REDEFINE

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