Develop the east Sunrise Brand Brand east Sunrise as a unique and walkable Village Center with highly desirable places to live, work and do business nearby. NEXT STEPS 5 5 Create and display bold “Vision Boards” and marketing materials; one board to be placed in city hall and the second one as a traveling display taken to homeowners meetings, special events and any public forum where the Vision can be promoted. 5 5 Promote the small scale and quaint pedestrian environment that draws people to the “Main Street” of Village Center. 5 5 Use this unique environment to brand the area as a welcoming and socially connected place for visitors. 5 5 Host themed “Main Street” events and programs to attract new tenants. Focus on the Districts Use the distinct and unique characteristics defined in each “district" to set the City of Sunrise apart from other cities. NEXT STEPS 5 5 For Village Center and the surrounding neighborhoods, promote the attractive location of east Sunrise where people can choose from a wide variety of housing types, work nearby and walk to a Main Street in the heart of the city. 5 5 For the Commercial Center, promote the connectivity to the Village Center and development opportunities. 5 5 For the major Commercial Corridors, in particular University Drive, focus on the cluster of diverse and international businesses that can only be found in Sunrise. 5 5 Brand each of these “districts” with clearly recognizable signage, street signs and markers.
T T Walkable Village Center Brand Campaign Concept
T T Commercial Center Main Street Concept
6 | EAST SUNRISE IMPROVEMENTS MASTER PLAN
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