03
IMPLEMENTATION A. STAFFING RESOURCES & ORGANIZATION
Managing the implementation of so many improvement projects and programs will require multiple partners and champions both inside and outside City Hall. Setting priorities, establishing feedback loops to assess progress, coordinating and sequencing various efforts, ensuring that all efforts support the shared vision, attracting new funding, and communicating to internal and external audiences will require people and processes not currently in place. The City has already recognized the need for a person to manage this coordination focusing exclusively on east Sunrise. At the same time, support from others will be essential for success. This includes strong priority support from key City staff from every department including but not limited to: Recreation, Community Development, Police, Communications, Engineering, and of course the City Manager’s Office. To help ensure both close coordination and broader team support, the creation of an “internal” east Sunrise Task Force is recommended. The Task Force should meet monthly, follow a formal agenda, and create meeting notes that clarify assignments, deadlines, and targets for progress measures. Beyond City Hall, active partnerships will be needed with east Sunrise Homeowner Associations, County Engineering and Development staff, Broward County Transit, Broward Alliance, Chambers of Commerce, the Convention and Visitors Bureau, and Realtors groups, among others. A kick- off event of some type should include these partners, and they should be brought back on occasion to hear progress reports and successes within the community. It is important to make it clear they need to actively support the Plan and east Sunrise. More specifically, there is a need to create a group of carefully selected east Sunrise business leaders to provide regular feedback about project and program details, progress and priorities. Initially, this group should meet monthly. Longer term, they can meet quarterly. A longer-term goal is for the businesses to self-organize around co-marketing opportunities, including events. Annually, in order to maximize support and engagement by all partners and stakeholders, the City should present a progress update at a location in east Sunrise. Branded marketing materials that promote the progress should be produced and distributed as often as possible.
NEXT STEPS
5 5 Create an internal east Sunrise Task Force 5 5 Create a partnership group list and host Celebrate Sunrise kick-off event 5 5 Create a business forum for “In the Biz” business leaders to hear about redevelopment plans 5 5 Hire lead staff person 5 5 Create and distribute promotional materials regarding plans
118 | EAST SUNRISE IMPROVEMENTS MASTER PLAN
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