SUNRISE BOULEVARD GATEWAY
Vision This area will be the focal point of the city’s new brand for a diverse and desirable, walkable mixed-use neighborhood. The enhanced gateway will welcome people to a very special part of east Sunrise and instantly instill a sense of place with nicely designed buildings and attractive facades. The pedestrian will feel comfortable walking from Sunrise Boulevard down Sunset Strip. Ground floor retail will be active and draw pedestrians to the buildings with residential uses above the buildings as they redevelop. Second floor balconies and higher will become “eyes on the street” and engage residents with the activity below. Recommendations A strong recommendation is made to create an organizational structure that ensures there are technically skilled team members (both in house and with consultants) to assist in the real estate aspects of this strategic area of focus. CHARACTER & PHYSICAL RECOMMENDATIONS • Begin Design on an Architecturally Significant Gateway Feature: Even though there is more opportunity for gateway options with a redevelopment concept that includes the private parcels, a spotlight can shine on the area as a targeted redevelopment area in the meantime. It will generate excitement when the City makes a bold statement by proposing public improvements to the gateway. Include paver or stamped concrete crosswalks, bold lighting, public art, and an architectural element. • Create an Exciting “Vision Board”: The entryway parcels that open the possibility for the entire area to become “Mixed-use” can be prominently promoted. Even though the parcels are currently zoned B-3 General Business District, and current property owners might not be willing to sell or change use right now, the vision can be defined to include other options. A higher and better use for the parcels is mixed-use if they were to redevelop. Adding residential to the neighborhood would also increase the disposable income which in turn would help retailers. • Use the Opportunity Site analysis for Walgreens to Promote Redevelopment: Encourage the property owners to either sell and or redevelop the sites. Contact property owners of the vacant land and Walgreens to coordinate a cohesive approach to redevelopment of the sites. Use the approach to reposition the area as an investment location. The overall brand message is “opportunity for redevelopment”. Contact the strip center property owner as well to promote redevelopment options.
S S Sunset Strip gateway at Sunrise Boulevard existing conditions
S S Sunset Strip gateway at Sunrise Boulevard enhancements example
S S Example of an exciting gateway sign proclaiming “Gateway to the World’s Greatest Wild Bird Refuge” and a historic downtown that visitors say is quite charming. Photo by: Utah Public Radio. Brigham City, UT
66 | EAST SUNRISE IMPROVEMENTS MASTER PLAN
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