SUNRISE BOULEVARD GATEWAY
IDENTITY & BRAND RECOMMENDATIONS • Create a Visionary and Themed Marketing Collateral Piece: Use the interim and long term vision for the area to produce a marketing piece that shows the redevelopment opportunity on vacant or underutilized properties. Marketing packets should include: a letter from the Mayor saying this area is a strategic area of focus for redevelopment: a map showing vacant parcels with site details such as square footage; a general piece about the City’s overall progress, and a contact for the person that will be in charge of the redevelopment of this area. • Create a Web Presence on the City Website: Highlight the Sunrise Gateway area. The information can mimic the marketing pieces referenced above.
S S Example of Downtown Branding. Pompano Beach, FL
68 | EAST SUNRISE IMPROVEMENTS MASTER PLAN
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