UNIVERSITY DRIVE GATEWAY
IDENTITY & BRAND CONDITIONS
University Drive gateway does not pose quite the same image problem as the Sunrise Boulevard entrance. However, there is still the need to “brand” the area using the gateways. Vision The vision for this gateway is to create a landmark that will capture the attention a large number of people and attract them to Sunset Strip Village Center CHARACTER & PHYSICAL RECOMMENDATIONS • Begin Design on an Architecturally Significant Gateway Feature: Even though there is not the same emphasis on redevelopment of the private parcels, the same spotlight can shine on the area as a strategic area of focus in the meantime. It will generate excitement when the City makes a bold statement by proposing public improvements to the gateway. Include paver or stamped concrete crosswalks, bold lighting and an architectural element. • Contact Property Owners of the Gateway Parcels to Form Relationships: At some point, the larger center may want to consider redevelopment options. Use the approach of repositioning the area as a prime investment location during discussions.
S S Sunset Strip gateway at University Drive existing conditions
S S Sunset Strip gateway at University Drive enhancements example
70 | EAST SUNRISE IMPROVEMENTS MASTER PLAN
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