VISION STATEMENT The process to develop this plan began with the identification of a shared vision for the future. Residents, businesses, civic leaders, developers, City staff, elected officials, and other stakeholders contributed their dreams and ideas to help create the following Vision Statement: “EAST SUNRISE WILL BE A DYNAMIC AND WELCOMING COMMUNITY THAT APPRECIATES AND CELEBRATES ITS DIVERSE PEOPLE AND CULTURE THAT EMBRACES SMART GROWTH AND DEVELOPMENT, WHILE PRESERVING ITS UNIQUE HERITAGE AS SUNRISE’S ORIGINAL NEIGHBORHOOD. ALL OF SUNRISE WILL WORK TOGETHER TO CREATE EXCEPTIONALLY VIBRANT AND WALKABLE NEIGHBORHOODS WITH STREETSCAPES, PARKS AND RECREATIONAL AMENITIES, CIVIC BUILDINGS, AND QUALITY PUBLIC SPACES WHERE RESIDENTS CAN ENJOY OPPORTUNITIES FOR INTERACTION AND ENRICHMENT. NEW PROGRAMMING AND INITIATIVES WILL FACILITATE AND FOSTER A THRIVING LOCAL BUSINESS COMMUNITY AND ENHANCED QUALITY OF LIFE . EAST SUNRISE WILL BE A PLACE CELEBRATED FOR YEARS TO COME .” In order to capitalize on unique opportunities, some flexibility is appropriate for implementation. The Vision Statement will help the community, elected officials and staff ensure that those adjustments are still consistent with both the ultimate outcomes desired by the community and the market-responsive strategies found in this plan. All of this focus on east Sunrise has created new energy and excitement within and about the community. People are ready to ... Celebrate Sunrise!
PLAN HIGHLIGHTS This plan is intended to provide guidance over an extended period of time, however there are some very visible and important first steps the City can take to launch the plan and generate excitement in east Sunrise. The City does not need, nor does it have, a broad base of industry sectors to capitalize on (such as a large industrial or corporate park), nor does it need a metropolitan downtown in the classic sense of word with towering, dense office uses and corporate headquarters, to become a desirable city to live, work, invest in, and recreate. What Sunrise does have is a warm and inviting environment that celebrates and embraces a diverse and culturally rich population. In 2010 a Knight Foundation study interviewed 26 communities and nearly 14,000 people over a five year period and discovered that people are attracted to three main characteristics regarding their desired city: They are seeking a city with social offerings, openness and aesthetics. Sunrise is poised to easily offer those city characteristics and amplify them to create a desirable and enviable city brand and identification. The following are Plan highlights that respond to those city traits sought by community members to further push east Sunrise to the forefront of desirability. Focus on the Main Gateways to the Village Center Promote on a grand scale the gateways to Sunset Strip and the Village Center as an arrival point to a coveted and celebrated part of the city. NEXT STEPS 5 5 Design dramatic entry features that attract attention and spark conversation that “something is happening “in east Sunrise. 5 5 Prepare and promote the parcels at each gateway as prime real estate development opportunities; engage current property owners in the process. 5 5 Focus intensively on attracting highly visible projects that are for future generations, i.e. entertainment and social interaction at Sunrise Boulevard, and/or drone delivery stations on the large surface parking areas at University Drive.
4 | EAST SUNRISE IMPROVEMENTS MASTER PLAN
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