COMMERCIAL CORRIDORS
IDENTITY & BRAND RECOMMENDATIONS • Lead an effort to coordinate the Business Community: Create a business association and marketing plan – including a distinct name for this part of the corridor that connects it to east Sunrise, e.g. “The Drive”. Add themed banners and print materials that promote “The Drive” and the emphasis on diverse dining options. Encourage the merchants to prepare “Drive Discounts” and specials for residents. Seek publicity. • Hold or sponsor a Major Annual International Dining Event: Include this corridor and the Village Center. One element of the event should involve food delivery by bicycle using the Sunset Strip bike lanes.
S S Example of Saborea Puerto Rico: A Culinary Extravaganza has grown from the best annual culinary festival in the Caribbean to one of the best in the world
X X LINK TO PROGRAM: Saborea Spreads Word about Puerto Rico's Culinary Greatness
76 | EAST SUNRISE IMPROVEMENTS MASTER PLAN
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