GETTING STARTED WITH SEO AND GEO (Search Engine Optimization and Generative Engine Optimization)
MOVE UP
IMPORTANT REMINDERS
All Learning is Optional – As an independent contractor sales associate or independently owned and operated franchisee, you have a variety of resources and tools available to you. The educational materials, programs, or meetings are optional. This document may contain suggestions and best practices regarding specific issues you may encounter for you to use at your discretion. Affiliation/Recruiting – Nothing in this document is intended to create an employment relationship with you and ERA Franchise Systems LLC. Any affiliation by you with an ERA Franchise Systems LLC franchisee is intended to be that of an independent contractor sales associate. Third–Party Materials or Video – Use of materials drafted by a third party and any related program or meeting are optional and completely voluntary for you to use at your discretion. Furthermore, any statements in third–party educational material or made during any related program or meeting are not those of ERA Franchise Systems. Any videos contain suggestions and best practices about specific issues you may encounter for you to use at your discretion to assist you in your business as a real estate sales associate. The views expressed in any program videos produced by independent third parties are not necessarily the views of ERA Franchise Systems LCC. Please note that any opinions, comments, or advice expressed by speakers or bloggers are their own and do not necessarily reflect the positions of Anywhere Real Estate Services Group LLC or its affiliates. ERA ® If you are attending a live program, the facilitator or presenter of the program is not an employee of ERA Franchise Systems LLC. ERA Franchise Systems LLC provides materials to the facilitator or presenter as a guide for addressing the particular subject matter. ERA Franchise Systems LLC does not require the facilitator or presenter to follow the materials verbatim. Any presentation attended by you may contain information, anecdotes or other material that has not been preapproved and is not endorsed by ERA Franchise Systems LLC. Each franchise is independently owned and operated. Copyright – ©2025 Anywhere Real Estate Services Group LLC. All rights reserved. ERA ® and the ERA Logo are registered service marks owned by ERA Franchise Systems LLC. License– Subject to the Terms of Use, Anywhere Real Estate Services Group LLC hereby grants the user of these materials a non–exclusive, non–sublicenseable,non–transferable right to access and use these materials solely for purposes of educational advancement in connection with real estate brokerage and related activities of ERA Franchise Systems LLC. The participant is permitted to access and use the learning materials only for so long as the participant is affiliated with ERA Franchise Systems LLC . The participant shall not reproduce, alter, adapt, modify, display, perform, distribute or make derivative works of the learning materials, in any medium now known or hereafter developed, without written permission from Anywhere Real Estate Services Group LLC. The participant agrees that Anywhere Real Estate Services Group LLC solely and exclusively owns the learning materials and will continue to own all right, title and interest in and to the learning materials. The participant will not challenge said ownership, and agrees that no title or ownership in the learning materials or any associated intellectual property rights embodied therein is transferred to the participant under the Terms of Use. Scripts– Any sample dialogue or script contains suggestions and is not intended to be used verbatim. The sample dialogue is designed to offer you suggestions for what you might say in some of the most common situations you may encounter as a real estate agent. These words are only a guide, however. The most effective dialogue will be the one that is authentically your own. You are encouraged to review these sample dialogues if you believe they may be helpful and to think about how you would present these resources when the opportunity arises in your real estate business. You should always revise any sample scripts to ensure they are factually accurate. GENERAL GUIDELINES AND REMINDERS ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each affiliated sales representative and broker is responsible for complying with any consumer disclosure laws or regulations. Each franchise is independently owned and operated. Wire Fraud – Wire fraud scams continue to affect the real estate industry. Given the ongoing risks of wire fraud previously shared by the Federal Trade Commission and the National Association of REALTORS ® , it is imperative that brokers and agents continue to be vigilant to this very real threat. Advertising Guidelines – Claims in advertisements should be truthful, should not be deceptive or unfair, and should be fact–based. Do Not Call Registry – The FTC’s Telemarketing Sales Rule helps protect US–based consumers from fraudulent telemarketing calls and gives them certain protections under the National Do Not Call Registry. Companies also need to be familiar with rules banning most forms of robocalling. If you or someone working on your behalf is telemarketing, know the dos and don’ts before you plan your strategy. Similar laws may apply outside of the United States, including, but not limited to the CAN–SPAM Act, by way of example. • Before making a sales call, you or a third–party vendor you hire should determine whether the consumer’s phone number has been included on the National Do Not Call Registry and your company–specific Do Not Contact list. We recommend that you speak to your broker about compliance with these rules. • If you choose to make contact by phone or text (i) check phone numbers against the federal DNC registry, any state DNC list and your company DNC list (ii) do NOT use automated platforms and (iii) do NOT use artificial voice or pre–recorded messages. • We recommend that you review your local MLS rules and regulations regarding the proper use of listing data for other commercial purposes such as soliciting new clients or contacting expired listings. Website Considerations – If you have a website, you may consider Privacy Policies about how you intend to use any data you might collect over the Internet, and incorporating terms of use. Copyright and Trademark Issues – Be mindful of using materials including but not limited to photos, videos, and music that may be copyrighted or trademarked. You must obtain permission to use any copyrighted or trademarked materials before using them. General Guidance – The information herein is intended for informational purposes only and is not intended, nor shall it be deemed, to provide or offer legal or financial advice or guidance. We recommend you consult with your own advisor when dealing with any of the issues visited herein.
ADDITIONAL REMINDERS
• As an affiliated agent, you may want to utilize AI chat programs and/or tools as a time saving tool. With AI, you can utilize unique conversational styles to both discover information and create ‘first drafts’ of text content, such as email templates, social media posts, listing content, or other important information you use in your business. AI is a new and exciting technology. We do recommend some best practices to follow when using AI. Please review and consider the following recommendations. • Where possible, utilize an AI chat program and/or tool that has a means to protect your data and information. Different AI programs have different capabilities in protecting the information you share. It is up to you to research the different tools and their capabilities, and what information you will share, before utilizing any of them. • There are many AI chat programs available for use. All information presented about these AI chat programs in this course is subject to change as these are all third-party systems that we have no control over. Names, access points/links, and privacy options may change; it is up to you to determine which of these, or other AI chat programs and/or tools, will best suit your needs . It is recommended that you review how any AI chat program and/or tool uses your information and how you can protect your data, before using them. • Consider not sharing any company or proprietary information, personally identifiable information (PII), or nonpublic personal information (NPI) with any AI chat program and/or tools, to ensure your online safety. Some AI chat programs and/or tools incorporate information that you provide into their language models for them to learn and perform more effectively. • It is your responsibility to check any information for accuracy that AI provides . As AI technology is new, it does not always provide accurate information, and it is a good idea to ensure the information is true, not confidential, and not protected by copyright. It is also recommended that you edit any information AI provides, before use. • Exercise your own good judgment and responsibility when using AI to generate content. It is not recommended to rely solely on the AI system or its outputs, but rather review, verify, and edit the content as needed.
Basics
What is SEO What is GEO E-E-A-T Setting up the MoxiWebsites ® Tool Analytics How to add GA4
How to add Google Search Console How to add Google Tag Manager
TABLE OF CONTENTS
On page / On site Site Structure Navigation Bar Content
HTML structure Additional HTML Basic pages Freshness Creating your own Optimizing for GEO
Images Mobile Off page / Off site Citations
Google Business Profile Online Reputations/Reviews
PR/Mentions Social Media
Resources
This presentation contains suggestions and best practices for you to use at your discretion.
THE BASICS What is SEO?
SEO or Search Engine Optimization This is the practice of improving a website’s visibility in search engine result pages for organic traffic. SEO tactics help search engines understand your content which allows users to find your website and influence their decision to visit. How do search engines work? Search engines use bots that crawl (identify) and index (save) websites, then use algorithms to rank them based on various factors.
This presentation contains suggestions and best practices for you to use at your discretion.
THE BASICS What is GEO?
GEO or Generative Engine Optimization A modern content strategy focused on making your content discoverable and cited by AI-powered search engines and assistants. Unlike traditional SEO, which aims to rank in search results for human clicks, GEO ensures your content is structured and authoritative enough to be referenced directly by AI systems in their responses. Why GEO matters now AI is rapidly changing how people search for and consume information. Instead of browsing through multiple links, users increasingly rely on AI-generated summaries and answers. This shift means that if your content isn’t optimized for AI, it may be invisible—even if it ranks well in traditional search engines.
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THE BASICS E-E-A-T
E
E
E xperience E xpertise A uthoritativeness T rustworthiness
Experience Does your content
Expertise Is your author well- established, and do they have relevant EXPERTISE and skills on the topic?
demonstrate first-hand or life EXPERIENCE on the topic being discussed?
A
T
This is the framework used by Google in its Search Quality Guidelines to help create helpful, reliable, people-first content. Although not a direct ranking factor, keeping this in mind when building and creating your SEO/GEO strategy, will help to improve your ranking in search results and favorability for AI to reference.
Authoritativeness Is your site or author a trusted AUTHORITY on the topic? Are you or your site a go-to source for knowledge?
Trustworthiness Is your content and site TRUSTWORTHY ? Is it accurate, correctly attributed, and sourced?
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SETTING UP THE MOXIWEBSITES® TOOL
To get your website ready for organic traffic:
2. Make your site visible to search engines by unchecking “discourage search engines from indexing this site”
1. Secure your website by applying the SSL certification
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SETTING UP THE MOXIWEBSITES® TOOL
Optional but recommended: Validate your SEO settings through Yoast by opening the configuration wizard and answering the questions. All SEO settings will be applied based on your answers! Check out the Moxi Knowledge Center article on setting this up
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ANALYTICS Track how customers are finding and interacting with your website using a few tools from Google. Create accounts for the following and apply them to your website to start tracking! GOOGLE ANALYTICS 4 (GA4) Add the measurement ID onto the MoxiWebsites® tool so that you can track customer behavior on your website GOOGLE SEARCH CONSOLE (GSC) Verify your website by adding the code form GSC to the related field under Webmaster Tools so you can track how customers are finding your website using search. You can also see what pages are being crawled and indexed by Google to identify any issues GOOGLE TAG MANAGER (GTM) – OPTIONAL To further customize your website by adding and managing your own events and tags.
This presentation contains suggestions and best practices for you to use at your discretion. This presentation contains suggestions and best practices for you to use at your discretion.
ANALYTICS How to add GA4 (Google Analytics 4)
X X X X X
Then, add the ID into the MoxiWebsites® tool admin account: Settings > Site Analytics
Find the measurement ID on GA4: Settings > Data Streams > opening web stream details
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ANALYTICS How to add Google Search Console
You can also verify your website without accessing the domain settings.
Google may be able to verify your website using your GA4 set up. If not, select the HTML tag verification method > copy the code > add to the MoxiWebsites® tool admin account under SEO > General > Webmaster Tools
If you have access to your domain’s DNS, you can verify your website at the domain level. Enter your domain URL and follow the next steps
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ANALYTICS How to add Google Tag Manager
After creating your Google Tag Manager account, add it to MoxiWebsites® tool admin account by copying the ID (ex: GTM-XXXXXXX) and pasting it in the relevant field: Settings > Google Tag Manager
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ON PAGE/ON SITE Best Practices
Activities to optimize what’s on your site to improve rankings are called on-page (or on-site) SEO. These tactics include content & image optimization, internal linking, site structure, and tagging. The key here is to make sure the experience on your website is great for both humans and bots, organized in such a way that content is easily discoverable and digestible, and is updated frequently. All to help you rank higher in search results.
This presentation contains suggestions and best practices for you to use at your discretion.
This presentation contains suggestions and best practices for you to use at your discretion.
Site Structure ON PAGE
Your site’s structure is a ranking factor for SEO. Good page organization helps search engine crawlers and people navigate and find information effectively. When creating new pages (or reorganizing current pages), think about how someone would get to the page from your homepage and how that page relates to the previous page you’re linking from. You want to avoid pages that aren’t linked anywhere on your website or inaccessible from the navigation of your site, known as ‘orphan pages’. Linking back to your own pages distributes value across your website and allow crawlers and users to stay on your site!
Website Architecture Example
Home
Category
Category
Category
Subcategory
Subcategory
Subcategory
Subcategory
Subcategory
Subcategory
Subcategory
Sub-subcategory
Sub-subcategory
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ON PAGE
Best Practices: Navigation Bar
The navigation bar on your website is one of the first things that is crawled that helps search engines understand your site’s structure. Keep the menu items on the navigation bar minimal and well organized. Try to keep menu to about 5 items You don’t need to add all your pages on the top navigation. Only link to the most important pages from this menu, nestle items under each other if necessary. Your pages will be found by search engines and people if you link to them in relevant ways. Minimal menu items will also help keep your content manageable and easier for a user to navigate your website. Only link to internal pages on the main navigation Having any external links tells search engines to jump off your site as soon as they enter which disrupts crawling the rest of your website!
Homes
Buying & Selling
About us
Madison homes Ridgewood homes All homes for sale
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ON PAGE
Best Practices: Content
When developing content for your website, keep E-E-A-T in mind and ask if this helps answer any questions a client would have. Search engines are answering machines, so tailoring your content to help answer questions will benefit your website in the long run. Additionally ask yourself a series of questions to help better craft your content:
Who is your audience? What’s the goal for creating this? Are you speaking from expertise? What is your experience on the topic?
Do you have authority on it? Are you a trustworthy source?
Unique, quality content can be repurposed across other channels like social media and ads so spending some time to craft will serve you better.
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ON PAGE
Content – HTML Structure
By using the right HTML* tags, you can organize your content to allow people, search engines, and AI to better understand what’s on your page. Reserve the <h1> tag for your main headline and only use it once You can then organize subsections with <h2> tags, followed by <h3> for sub-subsections under <h2>, and so on! If we compared webpages as a book, <h1> would be the title, <h2> would be chapters, <h3> emphasized sections within those chapters and so on. All other text will be labeled with a <p> tag. Use headings in sequential order and try to avoid skipping levels (ex: using <h4> right after <h1>)
Edit this information using the standard modules like “Heading” or “Text Editor”
If you’re curious, you can see the text source to see the tags by switching to the “text” tab on the editor
*HyperText Markup Language, is the standard markup language used to structure web pages and their content.
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ON PAGE Content – Additional HTML
There are also tags that are used to represent your pages on search page results and social previews. These are called <meta> tags and they describe data on a webpage. You can update these tags to edit what your page’s snippet on search engines and social previews look like on your web pages using the Yoast plugin that comes with the MoxiWebsites® tool.
Some meta tags you should know:
TITLE The unique title for your page. You can either use the suggestion that Yoast provides or create your own. DESCRIPTION A short, unique overview of what page’s content. You can use AI to assist you write descriptions but be sure to review and rewrite the results with your own voice! IMAGE Indicates the URL of the image that will be used as the thumbnail in the social media preview. Set this by adding a featured image.
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ON PAGE Content – Basic Pages
Start with the basic pages and information you have on real estate websites. These are pages with evergreen content that can live without being manually updated too often. The MoxiWebsites® tool automatically starts you off with these pages so make sure to confirm the information on these pages are correct and displaying properly.
ABOUT US/HOME Introduce you, your
TEAM PAGE/AGENTS Confirm who is involved with your business and reference those people. Keeping this up to date also helps the people referenced and validates your business and their profiles.
OFFICE LOCATIONS Confirm where your business is located on your website for customers and search engines. This is key for local SEO along with your Google Business profile.
PROPERTY LISTINGS Setting up saved searches with filters that best represent what your company serves will also show your company’s experience on properties and areas.
company, and brand. Add color to who and what the business is. List cities neighborhoods and zip codes that you service to rank your business for these places and services.
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ON PAGE Content Best Practices - Freshness
Keeping content fresh keeps crawlers coming back to your site and signaling that there is relevant and up-to-date information for people to see. There are variety of ways you can add content to your website. Try starting a blog, write evolving information pages, share videos, graphs, etc.!
AREAS/ NEIGHBORHOODS Show that you know the areas that you serve! Share details about the neighborhood; attractions, new local businesses, or maybe some history. Source your information and link out to trusted sites to foster connections within your community and add credibility. This information can help search engines associate you as an expert on the area.
MARKET STATS This is something you can provide on a monthly or quarterly basis if you can! Reports or stats can help signal to search engines that you are on top of the market and have good, timely information for people, which adds to your expertise. There’s a good chance people would link to this page which could then add to your authority in your market and industry. Share a video on the topic and link to your relevant page to get more eyeballs on your website and business!
TIP: Share a quick video of you speaking on the topics above and link to your relevant page on social to get more eyeballs on your website and business!
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ON PAGE Content Best Practices – Creating Your Own
Starting from a blank page is difficult and overwhelming! Try following a framework that can help you create and organize content:
STORE TOPICS AND IDEAS Seeing all your ideas, questions, and answers categorized in a single resource will help you choose and develop pieces that can be shared across your website and social media. This will also aid in structuring your website in a way that is cohesive and cross-linking properly.
CHOOSE 3 CONTENT PILLARS Content pillars would be overarching themes that you want your business to be known for. Some examples can be City/Neighborhood Knowledge, Real Estate Market Know-How, and Home Design. Having themes will help guide you think of topics or ideas on what to build upon.
IDENTIFY QUESTIONS FOR EACH ONE Search engines are answering machines. Creating content that answers questions clients may have would be beneficial for the search engines to serve up, your potential clients, and therefore, your website.
TIP: Use AI to assist you to brainstorm ideas and categorize them on your website. Search engines can detect AI- generated content so make sure you’re reviewing AI results from experience and reproposing content in own voice!
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ON PAGE Content Best Practices - GEO Optimizing your content for GEO is not too different from doing so for SEO. Aligning your content strategy with E-E-A-T is always recommended. Below are a few best practices to help your content be more visible for generative AI engines:
SHOW EXPERTISE Include author bios, credentials, and affiliations.
STRUCTURE CONTENT CLEARLY Use headings, bullet points, and FAQs. Help people asking questions by providing answers then structuring it for AI/search engines to find easily. CITE RELIABLE SOURCES Help AI systems verify and trust your content by linking to other authoritative sites and have proof of your claims
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ON PAGE Image Best Practices
Images play a role in SEO too! Ensure that they are relevant, descriptive, and load quickly. Below are some best practices to optimize images on your websites:
FORMAT Choosing the right format can also help with sizes and how they load on your website. In general, WebP offers the best quality-to-size ratio for most images, JPEG/JPG for photos, PNG for graphics with transparency, and SVG for logos and icons.
SIZE Image files that are less than 200 KB is generally recommended. Try to get the lowest size you can get your image file to be without a noticeable drop in quality. Smaller sizes will load faster, leading to a faster site, which is a ranking factor in SEO. FILE NAMES Search engines can read file names as well! Using descriptive names when uploading image content will help search engines understand what the image is and how it relates to your page. Add keywords here like location and job titles Ex: John Doe Realtor Headshot Dallas TX.jpg
ALT TEXT/TITLES Alt text, short for alternative text, is something that is embedded into the image’s HTML code that describes the image for screen readers and displayed the images fails to load. This is primarily used for accessibility purposes which falls under SEO best practices as well. We want to make sure that our websites are usable by all people.
TIP: Avoid text on images- You want both images and text to be accessible and readable by people and crawlers
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ON PAGE Image Best Practices
Example of an uploaded image set up properly in the MoxiWebsites® tool’s Media Library
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ON PAGE Mobile Best Practices
When making changes to your website, don’t forget about the mobile experience! Not only are many users browsing directly on mobile, but search engine bots also use the mobile version of a site to crawl for information. To see what your page will look like on mobile (and on other devices) and to edit for each screen accordingly, use “Responsive Editing”. On the MoxiWebsites® tool , this tool can be found under the left corner drop down menu in the page builder.
Switch between the breakpoint options to make edits to the modules on your page where necessary: ‘Small’ for mobile screens ‘Medium’ for tablet screens ‘Large’ and ‘X-Large’ for desktop screens
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Building trust and authority outside of your site is just as important as what you have on your website. The tactics involved in improving rankings by actions taken outside of your website is called off-page (or off-site) SEO. The key is to make sure everyone, customers and bots, can find reputable and positive information about you. OFF PAGE/OFF SITE Best Practices
This presentation contains suggestions and best practices for you to use at your discretion.
This presentation contains suggestions and best practices for you to use at your discretion.
OFF PAGE Citation Best Practices
Citations are any mentions of your business’s name, address, phone numbers online. Check to see if this information is properly represented on websites, online directories, and profiles. Below are some locations where this should be checked and updated if needed.
DASH/BACKOFFICE (3PI) We use dash to feed business and listing information to the MoxiWebsites® tool, ERA.com, and other 3rd party marketing programs. Review the information here to make sure we are referring the correct data for your offices, agents, and company. GOOGLE BUSINESS PROFILE As the world’s largest directory, Google uses business data for many purposes, and you will want this information to be correct. This tool helps you manage your business across all Google products including search and maps. More information on the next page!
SOCIAL MEDIA PROFILES Your socials are a great way to help customers learn more about your business and point to your website after discovering you. Search engines also use links from social to know more about you and understand everything that you offer. YELP/REALTOR/ZILLOW ETC* Wherever your clients would find your name, business info, phone numbers, locations. * There are countless places online where you can be mentioned or listed. You can focus on the top websites relevant to real estate or use a service like Location3 and MOZ Local to help manage citations as well as reviews
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OFF PAGE Google Business Profile Best Practices
Make sure your profile with the world’s most used search engine is set up properly! If you haven’t already, sign up for a Business Profile You will need a Google Account This can be set up using your company’s email to make it easier for your employees to manage the profile. Add or claim your business When setting up a profile or adding a location to the business, you will be asked to name and verify that you own/manage it. The options to do this will vary depending on your business type, public info, region, or business hours. Options can be video recording, phone or text, email, live video call, or mail. It could take up to 5 business days to be verified. Is your business already verified by someone else? It could be that one of your agents may have claimed it. Check internally and if you cannot find the person who may have claimed it, request ownership of the profile Manage Once your business is verified, you can access and edit information. Manage your website and social media links, hours, service areas, reviews, add relevant photos and more! This will be displayed on maps and search. Add additional owners and managers to help manage your profile. More direction on setting up and managing a Google Business Profile here
TIP: Take it a step further and optimize your profile for Apple users too with https://businessconnect.apple.com/
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OFF PAGE Online Reputation/Review Best Practices Online reviews are a critical part of your business’s reputation. Not only are potential clients reading them to make informed decisions, but search engines also factor them into your local search rankings. Maintaining a strong presence on review platforms like Google, Yelp, and Zillow can significantly boost your visibility and credibility. Reviews are also cited and influence if your site shows up on AI searches. The better reviews you have, the higher likely you will show in these AI results. Poor reviews and reviews not responded to will negatively effect if your website is cited in an AI result. MONITOR REVIEWS Stay on top of reviews you are receiving from clients and customers. Act quickly on negative feedback and show appreciation for the positive ones. RESPOND THOUGHTFULLY This demonstrates excellent customer service, builds trust, and sends positive signals about your brand to customers and search engines. Just like citations, you can certainly focus on top review platforms and manage them individually, however there are services that compile reviews from different platforms for you to manage in one place! UNDERSTAND SENTIMENT Analyze the comments your clients are leaving and identify areas of strength and opportunities for improvement.
This presentation contains suggestions and best practices for you to use at your discretion. This presentation contains suggestions and best practices for you to use at your discretion.
OFF PAGE PR/Mentions Best Practices
In addition to reviews, endorsements and mentions from other companies and businesses also let's search engines know that you are trustworthy and have valuable information that others find useful. These endorsements can come in many different forms such as; blog posts, articles, podcasts, and industry award lists. When your business is mentioned and linked back to your website, not only are people discovering or hearing more about you, but search engines and generative AI platforms are also finding more positive signals about the business and will be more likely to reference you and your business in searches. Studies have also shown that PR mentions are a major influence for if your website gets cited in the AI platforms. TIP: When posting about new agents, listings, shout outs, or new content, link back to the relevant page on your website. As people click through, you benefit from the external referral traffic from other sites and sources. Your agents will also receive benefits if their website is linked from your site and from the post. TIP: Leverage the ERA Brand’s PR/Comms team to get your business, agents, and you out there for media opportunities!
This presentation contains suggestions and best practices for you to use at your discretion. This presentation contains suggestions and best practices for you to use at your discretion.
OFF PAGE Social Media Best Practices
Social media profiles are an extension of your business and can one of the first ways potential clients are introduced to you. Making sure the information on your accounts and website are informative, accurate, and sharable on social media all sends positive signals to search engines, which then can influence your ranking. Social posts on public accounts can also be indexed and shown on search results. Be mindful on the content you create and share as this opens a new area of discovery for your channels. Follow the same E-E-A-T recommendations for your videos, text, and imagery for your posts as well! Link back to your website on your social bios and posts to keep the referral traffic going back to your site. Examples of pages you can link to are: New blog posts Market reports Agent profiles pages For announcements like newly joined, birthdays, anniversaries, accomplishments Property detail pages Like open houses, newly listed homes, just sold homes etc. When these are shared or mentioned by other people, the links back to your website all help to add brand trust and authority.
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Learn more about SEO and some resources to help you: • Google’s SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide • Yoast Blog: https://yoast.com/tag/content-seo/ • Google Business Profile: https://business.google.com/us/business-profile/ • Apple Business Profile: https://businessconnect.apple.com/ • The Beginners Guide to GEO: https://aioseo.com/generative-engine-optimization-geo/ RESOURCES
© 2025 ERA Franchise Systems LLC. All rights reserved. ERA® and the ERA Logo are registered service marks owned by ERA Franchise Systems LLC. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. All materials, programs, or meetings that are not for purposes of compliance with brand standards are optional and not required for your use as an independent contractor sales associate or broker affiliated with the ERA brand. They are suggested best practices that you may use at your discretion. Nothing herein is intended to create an employment relationship. Affiliated brokers are responsible for paying all MLS fees, which vary by MLS system. MoxiWorks and its related marks and logos are owned by MoxiWorks, LLC and used with permission. Any services or products provided by MoxiWorks, LLC are not provided by, affiliated with, or related to ERA Franchise Systems LLC, or its affiliated companies.
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