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Best Practices: Content
When developing content for your website, keep E-E-A-T in mind and ask if this helps answer any questions a client would have. Search engines are answering machines, so tailoring your content to help answer questions will benefit your website in the long run. Additionally ask yourself a series of questions to help better craft your content:
Who is your audience? What’s the goal for creating this? Are you speaking from expertise? What is your experience on the topic?
Do you have authority on it? Are you a trustworthy source?
Unique, quality content can be repurposed across other channels like social media and ads so spending some time to craft will serve you better.
This presentation contains suggestions and best practices for you to use at your discretion.
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